The Level 10 Contractor Daily Podcast

1503: What A Comprehensive Marketing Strategy Looks Like

20 Oct 2023

Contributed by Lukas

Rich lays it all out… from foundational stuff that you HAVE to have in your marketing… to hunting tactics and farming tactics… including which a...

1502: TBT: Advanced Joint Venture Strategies

19 Oct 2023

Contributed by Lukas

On This TBT Rich shares strategies for you to work with other companies to leverage their name or list to generate leads and sales.

1501: Your Most Valuable Customers Are The Ones Who Complain The Loudest

18 Oct 2023

Contributed by Lukas

Rich explains why your complaining customers are your BEST customers.

1500: Why It's Actually Good If Your Competitors Are Running On The Same Stations

17 Oct 2023

Contributed by Lukas

Rich is here to explain why its actually a good thing for you and your competitors to be running ads on the same TV or Radio stations.

1499: 5 Ways To Innovate Your Online Advertising

16 Oct 2023

Contributed by Lukas

Rich helps you step up your online ads on Facebook and Instagram!

1498: Sunday Podcast: Throwback - It's About Time Webinar

15 Oct 2023

Contributed by Lukas

Today's Sunday Episode is a replay of a webinar Rich did that asks you to carefully consider how and where you spend your time.

1497: Topic Showcase: Sales Process

14 Oct 2023

Contributed by Lukas

Today we're talking about the Sales Process for your business. Other Episodes to Listen to: 1431 - Tim Musch Crafting a Sales Presentation 1341 - TBT ...

1496: Marketing Matters, Volume 39: 10 Tech Stack Solutions You Need Now (With Briana H.)

13 Oct 2023

Contributed by Lukas

Rich and Briana Hetherington, from Altruisitc Advisors, talk about the 10 tech solutions you need in your sales and marketing systems right now.

1495: TBT: Ninja Level Financing

12 Oct 2023

Contributed by Lukas

On This TBT Rich talks about financing - how to work it into your sales pitch early when you are with a potential client.

1494: Innovators: The Coach Who Never Punts & Eddie Van Halen

11 Oct 2023

Contributed by Lukas

Rich encourages you to get creative and find ways to break the mold of "the way things are done" in your business and industry.

1493: Why You Should Hire Professionals To Put You On Radio/TV

10 Oct 2023

Contributed by Lukas

Today, Rich gives an impassioned plea to NOT try to go at your Radio and TV advertising alone!  Check out these previous episodes for more help: 1444...

1492: 5 Ways To Transition From Lead Aggregators To Branding

09 Oct 2023

Contributed by Lukas

Today Rich gives you ideas for shifting into branding, instead of relying on lead aggregators for your marketing.

1491: Sunday Podcast: Should You Fight For What's Right?

08 Oct 2023

Contributed by Lukas

Rich talks about fighting for what is right… or not?

1490:Podcast Highlight Show: 2023, Volume 20

07 Oct 2023

Contributed by Lukas

The 20th volume of the Level 10 Contractor Podcast Highlight Show in 2023!

1489: Soft Economy Strategies: Radio, Financing, & Telling Your Story

06 Oct 2023

Contributed by Lukas

Rich talks with a Kitchen remodeling contractor who has felt things contract quite a bit this year in his market.. And is looking for some advice on w...

1488: TBT: Innovation Formulas, Part 1

05 Oct 2023

Contributed by Lukas

Today's Throw Back Thursday is a continuation of last weeks Innovation Formulas! Rich shares more innovation formulas for you to apply to your busines...

1487:Selling Based on Emotional Intelligence & Unconscious Competence

04 Oct 2023

Contributed by Lukas

Rich talks with Ryan Groth from Sales Transformation Group…about his companies sales training method for the roofing industry.

1486: Creating A Brand That Interrupts And Engages

03 Oct 2023

Contributed by Lukas

Need some ideas for a new business name? Today Rich talks with a Level 10 Client about ideas for coming up with a name for their new business.

1485: 5 Ways To Use Text Messaging In Your Business

02 Oct 2023

Contributed by Lukas

Rich gives 5 ways for you to use texting to stay in touch with your customers and prospects.

1484: Sunday Podcast: It's Easy To Love Everybody Else's Enemies

01 Oct 2023

Contributed by Lukas

How do you love your enemies? Rich Gives you some ideas!

1483: Topic Showcase: Sponsors

30 Sep 2023

Contributed by Lukas

On this Topic showcase we focus on the Sponsors for the Level 10 Contractor Daily Podcast.

1482: Marketing Matters, Volume 37: How To Project Credibility For Both You And Your Business

29 Sep 2023

Contributed by Lukas

Rich shares how to get and project credibility to the marketplace

1481: TBT: Innovation Formulas, Part 1

28 Sep 2023

Contributed by Lukas

Rich figured out about 20 different formulas that you can use to help you ACTUALLY generate innovative ideas in your company! Today, Rich shares sever...

1480: Wink Wink Deals

27 Sep 2023

Contributed by Lukas

Rich talks about "wink, wink" deals… which is where you give your customers a little win… that they think is being given only to them as a special...

1479: The $12 Employee Who's Costing You $300K Per Year

26 Sep 2023

Contributed by Lukas

Your receptionist has a LOT more to do with the success of your company than you think. Prepare them when they answer the phone to set the proper expe...

1478: 5 Ways To Negotiate Better Media Deals

25 Sep 2023

Contributed by Lukas

Rich gives you 5 tips on how to get more for less when it comes to buying ads for Radio and TV.

1477: Sunday Podcast: How To Be A Great Listener

24 Sep 2023

Contributed by Lukas

Rich Talks about how to be a great listener on this Sunday Episode

1476: Podcast Highlight Show: 2023, Volume 19

23 Sep 2023

Contributed by Lukas

The Best Moments from the Level 10 contractor Daily Podcast from the past 2 weeks!

1475: Buying Billboards The Smart Way

22 Sep 2023

Contributed by Lukas

Rich Talks with Ron Corvino From EPL Media about Billboard Buying! Reach out to Ron for your Billboards: [email protected] 310.290.3660  

1474: TBT: Marketing For Local Yokels

21 Sep 2023

Contributed by Lukas

Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he discusses apply to any kind of busines...

1473: Webinar Replay: How To Squeeze 20% More Sales Out Of Your Existing Leads

20 Sep 2023

Contributed by Lukas

Need more leads? Well, on this episode Rich talks about getting more juice out of the leads that you are already getting.

1472:23 Kinds of Evidence To Prove Your Case & Solidify Your Identity

19 Sep 2023

Contributed by Lukas

Today, Rich gives you the evidence to help you 'back up' what you say in your advertising

1471: 5 Ways To Become A Consumer Advocate

18 Sep 2023

Contributed by Lukas

Today, Rich shows you how to become a consumer advocate in your marketplace

1470: Sunday Podcast: 5 Times When Jesus Loved Without Condition

17 Sep 2023

Contributed by Lukas

Rich Talks about 5 times Jesus loved without condition

1469: Topic Showcase: Postcards

16 Sep 2023

Contributed by Lukas

Todays Showcase highlights postcard advertising! Lots of good tips here for you

1468: Marketing Matters, Volume 36: Lessons From Tesla: Innovating Your Remodeling Company

15 Sep 2023

Contributed by Lukas

Rich gives you some ideas for innovation from Tesla!

1467: TBT: Rich Writes Better Headlines For Window Ads

14 Sep 2023

Contributed by Lukas

On This TBT, a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusin...

1466: The Stupidly Simple Way To Increase Your Productivity

13 Sep 2023

Contributed by Lukas

Rich is talking about how to increase your workplace productivity today

1465: It's Time To Up Your Online Reviews Game

12 Sep 2023

Contributed by Lukas

Today - Rich talks about Online Reviews and how to get them!

1464: 5 Ways To Advertise For Almost No Money

11 Sep 2023

Contributed by Lukas

Rich has 5 Ways to advertise for pretty much no money at all!

1463: Sunday Podcast: Remembering 911 - Overcoming Obstacles

10 Sep 2023

Contributed by Lukas

Rich Remembers what happened on 9/11 Nationally and in his business.

1462: Podcast Highlight Show: 2023, Volume 18

09 Sep 2023

Contributed by Lukas

10 Great Moments from the Level 10 Contractor Daily Podcast in the past 2 weeks!

1461: Testing Quick Tips

08 Sep 2023

Contributed by Lukas

Today Rich gives you some practical tips for HOW to actually execute testing in your marketing.

1460: TBT: Making Your Identity Obvious

07 Sep 2023

Contributed by Lukas

On This Throwback Thursday Rich shares an innovation called 'Captain Obvious' to help you deliver on the brand promise you are making with your compan...

1459: Never Make A Major Marketing MIstake Again

06 Sep 2023

Contributed by Lukas

Rich talks about testing your marketing and advertising. What does that mean? Rich explains, and gives a great example from his early days in marketin...

1458: Why Your Blogs Suck And Generate Zero Leads

05 Sep 2023

Contributed by Lukas

What are blog posts supposed to actually DO on your website? What is their purpose? Rich has the answers for you today.

1457: 5 Ways To Project Credibility

04 Sep 2023

Contributed by Lukas

Rich gives you 5 ways to project your credibility into the marketplace - like writing a book, or doing a podcast...and 3 others!

1456: Sunday Podcast: Father Time Rides A Bike

03 Sep 2023

Contributed by Lukas

Rich gives you his philosophical take on getting old. And Biking Shorts.

1455: Topic Showcase: Repeat Business

02 Sep 2023

Contributed by Lukas

Today, we showcase how to grow your repeat business. Everybody wants more repeat business, right?

1454: Marketing Matters Podcast, Volume 35: The Marketing Equation - IEEO

01 Sep 2023

Contributed by Lukas

Rich talks about the Psychology of Marketing - and how to wake people up out of 'sleep mode' so they will pay attention to your advertising

1453: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted Ads

31 Aug 2023

Contributed by Lukas

On this TBT, Rich is talking Referrals - and how to REALLY get them!

1452: Truth In Advertising - Rotten Apples Turn To Gold

30 Aug 2023

Contributed by Lukas

Today's episode is about telling the truth in your marketing… specifically, how fessing up to some of your inadequacies, blunders, and mistakes can ...

1451: Increase Your Sales Team's Closing Ratio by 5% to 20% - I'm Not Kidding

29 Aug 2023

Contributed by Lukas

Rich talks with Sebastian Jimenez from Rilla Voice about his company that enables you to use AI to improve the sales in your company.

1450: 5 Ways To Prepare To Sell Your Business

28 Aug 2023

Contributed by Lukas

On today's "5 ways to Monday", Rich is going to cover 5 ways to prepare to sell your business… from marketing, to understanding your numbers, to sys...

1449: Sunday Podcast: Let's Talk About Obedience

27 Aug 2023

Contributed by Lukas

Does God Really want you to be obedient? Rich Takes the topic of obedience *in a religious context* and flips it on its head!

1448: Podcast Highlight Show: 2023, Volume 17

26 Aug 2023

Contributed by Lukas

The top 10 Highlights from the Level 10 Contractor Daily Podcast from the past couple weeks!

1447: Incentive Offers To Test In Your Marketing

25 Aug 2023

Contributed by Lukas

Todays episode was inspired by an email Rich Recieved about incentives. Rich as always came up with Lots of Incentive ideas and passes them along to y...

1446:TBT: Home Show Strategies & Big Bill

24 Aug 2023

Contributed by Lukas

On this TBT Rich gives some good advice on Homeshows ~ Including the Big Bill!

1445: Engaging, Diggable Content From Our Clients - Volume 8

23 Aug 2023

Contributed by Lukas

Rich shares some recent Identity-based blog posts Level 10 Contractor has written for clients

1444: 1445: How We Determine A "Full Buy" on Radio & TV

22 Aug 2023

Contributed by Lukas

Rich walks you through the process of determining how much it will cost to get a "full buy" on radio, then on television… so you can then have a fra...

1443: 5 Ways To Present Your Brand On TV In A Unique Way

21 Aug 2023

Contributed by Lukas

Rich gives you 5 unique ways to present your company on TV (and your other advertising too!)

1442: Sunday Podcast: The Enemy Within

20 Aug 2023

Contributed by Lukas

Show Notes On this Sunday Episode Rich is talking about FEAR...the fear of not being good enough, worthy enough, or deserving enough of whatever it is...

1441: Topic Showcase: Bedside Manner

19 Aug 2023

Contributed by Lukas

Today's Topic Showcase Highlights one of your 5 Pillars of Identity: Bedside Manner.

1440: Marketing Matters Podcast, Volume 34: Story Selling - What It Is & How To Do it

18 Aug 2023

Contributed by Lukas

Rich talks about StorySelling - helping your prospects know exactly who you are and how you're different and better than the competition.

1439: TBT: Why Proximity Mailers Don't Work, And How To Fix Them

17 Aug 2023

Contributed by Lukas

On this Throwback Thursday, Rich chats with a Siding company about some neighborhood mailers they got from their manufacturer...Rich wasn't thrilled, ...

1438: Comparing CPMs - Where To Get The Most Bang For Your Buck

16 Aug 2023

Contributed by Lukas

Rich breaks down the CPMs you can expect to pay for a bunch of different media, and compares the pros and cons of each

1437: How Many Ways Can You Say The Same Thing, Volume 2

15 Aug 2023

Contributed by Lukas

When you advertise, you have to say the same things over and over again. How do you keep your advertising messages fresh? Here are 20 examples!

1436: 5 Ways To Present Your Brand On TV In A Straightforward Way

14 Aug 2023

Contributed by Lukas

RIch is going to talk about ways to present your brand on TV. This week is going to be traditional, straightward ways to do it!

1435: Sunday Podcast: Beginner's Luck

13 Aug 2023

Contributed by Lukas

What if the universe really does want you to succeed? Rich explores the phenomenon of Beginners Luck, and getting the jump start you need.

1434: Podcast Highlight Show: 2023, Volume 16

12 Aug 2023

Contributed by Lukas

Its the 16 volume of the Level 10 Contractor Podcast Highlight Show for 2023. Highlighting the best of the best pieces of marketing advice Rich gave f...

1433: Random Friday: Short vs. Long Ads, Finding Good Billboards, Hosting Recommendations, Etc.

11 Aug 2023

Contributed by Lukas

Rich is talking Radio Ad Length, Vivid Language in your Spots, Crappy Websites and more today…

1432: TBT - Incentive Programs for Referrals

10 Aug 2023

Contributed by Lukas

This TBT highlights a webinar from 2013 where Rich covers a form of micro-canvassing that is the precursor to your Brand Ambassador program.

1431: Tim Musch: Crafting The Perfect Sales Presentation

09 Aug 2023

Contributed by Lukas

Rich Talks with Tim Musch Of Paradigm Vendo about making the MOST of your sales presentation! Reach out to Tim: Email Tim Here at Pardigm Vendo

1430: Why Cable TV Is A Bad Idea

08 Aug 2023

Contributed by Lukas

Today Rich shows you why Cable TV doesn't work for your advertising.

1429: 5 Ways To Improve Your Speed To Lead

07 Aug 2023

Contributed by Lukas

How fast do you get in touch with your leads that come into your business? Thats what Rich and Tim Musch from Marketsharp are talking about today!

1428: Sunday Podcast: Sin Is Just The Symptom

06 Aug 2023

Contributed by Lukas

RIch shares his unusual take on Sin today...

1427: Topic Showcase: Converting Leads

05 Aug 2023

Contributed by Lukas

Today, it's time to speak about conversions. You have the leads, they're pouring in, but when it comes time to close the deal, you're fumbling the bag...

1426: Marketing Matters: Repeat &Referral At Scale

04 Aug 2023

Contributed by Lukas

Rich talks about repeat and referral business… and how to scale it!

1425: TBT - Canvassing Strategies That Work

03 Aug 2023

Contributed by Lukas

This TBT highlights a webinar from 2013 where Rich covers a form of micro-canvassing that is the precursor to your Brand Ambassador program.

1424: Behind The Scenes: How & Why Our SEO Content Works So Well

02 Aug 2023

Contributed by Lukas

Rich takes you behind the scenes to show you exactly how Level 10's copywriters create elite level content for our SEO clients

1423: Marketing Wisdom From The Tootsie Pop Owl

01 Aug 2023

Contributed by Lukas

Rich tackles the questions "how long should you run your ads before changing them up?" We'll learn from the Tootsie Pop Owl and Coca Cola.

1422: 5 Ways To Start A Radio Ad

31 Jul 2023

Contributed by Lukas

Rich gives you 5 (Plus a bonus!) ways to start your Radio Ads!

1421: Sunday Podcast: Death By Not Paying Attention

30 Jul 2023

Contributed by Lukas

Are we paying enough attention to important parts of our life or are they suffering due to neglect? Rich shares about that on this Sunday Episode

1420:Podcast Highlight Show: 2023, Volume 15

29 Jul 2023

Contributed by Lukas

The Best moments from the Level 10 Contractor Daily Podcast from the past 2 weeks!

1419: Webinar Replay: Latest Thoughts on Local Search Domination

28 Jul 2023

Contributed by Lukas

On this webinar recording, Rich shares how to dominate local search for your website.

1418: TBT - 25 Identities

27 Jul 2023

Contributed by Lukas

On this TBT Rich walks thru the website home page identities of 25 Different Remodeling companies.

1417: Facebook Is The Swiss Army Knife of Advertising Media

26 Jul 2023

Contributed by Lukas

Rich Breaks Down What Facebook is, What it does and the different ways you can use it.

1416: My SEO Analytics Look Great, But Nobody's Calling

25 Jul 2023

Contributed by Lukas

Why does your SEO company say you are doing great - but you don't have many organic leads? Thats what Rich is explaining for you today!

1415: 5 Ways To Improve Your SEO Rankings

24 Jul 2023

Contributed by Lukas

Today's episode is all about 5 Wayst o improve your SEO Rankings on your website

1414: Sunday Podcast: Riding To The Rescue

23 Jul 2023

Contributed by Lukas

Today Rich celebrates Pioneer Day - with a story about a large group of pioneers who were stranded, and were then rescued...plus a challenge for you t...

1413: Topic Showcase: Web Pages

22 Jul 2023

Contributed by Lukas

On this topic Showcase, we focus on a crucial topic - Your WEBSITE! We have rounded up the greatest highlights and clips from Level 10 Contractor's da...

1412:The Referral Letter That Works Like Gangbusters

21 Jul 2023

Contributed by Lukas

On Todays Episode, Rich shares a simple little letter that generates referrals by the boatload.

1411: TBT - The Power of Habit

20 Jul 2023

Contributed by Lukas

This Throwback Thursday, Rich breaks down "the Power of Habit" from James Duhigg, and how you can implement the principles into your business and life...

1410: fullthrottle.ai - Shooting Fish In A Barrel

19 Jul 2023

Contributed by Lukas

Check out fullthrottle.ai here: fullthrottle.ai/level10 And email: [email protected]

1409: Social Media: If It's Not Fun For You, Nobody Wants To See It

18 Jul 2023

Contributed by Lukas

Rich has a great conversation with a Level 10 Client about Social media. Getting Followers, How often to post and 'The BOSS' are all part of what you'...

1408:5 Ways To Create Customer Case Studies

17 Jul 2023

Contributed by Lukas

Rich walks you through 5 Ways to get Client case studies for your website! Plus he has instructions and scripts for Videographers to use.

1407: Sunday Podcast: Comfort vs. Contribution

16 Jul 2023

Contributed by Lukas

This episode from a webinar Rich Did 8 years ago talks about getting out of our comfort zones and making a contribution.

1406: Podcast Highlight Show: 2023, Volume 14

15 Jul 2023

Contributed by Lukas

The 14th volume of the Level 10 Contractor Podcast Highlight Show in 2023

1405: Social Media Quick Tips

14 Jul 2023

Contributed by Lukas

Today's episode is all about the basic tenets of getting going on Facebook… what to expect, where to post, what to post, and how often to post!

1404: TBT - Online Reviews

13 Jul 2023

Contributed by Lukas

On This Throwback Thursday, Rich highlights the importance of Online Reviews!