The Level 10 Contractor Daily Podcast

1551: TBT: Masterclass In Copywriting

07 Dec 2023

Contributed by Lukas

On this TBT Rich works with a roofing company on their marketing material to make them sound top notch.

1550: Lessons From A Solar Salesman At My House

06 Dec 2023

Contributed by Lukas

Rich learned a couple things from a Solar Salesman that visited him recently… and he wants to share what he learned with you

1549: When Should We Start Radio & TV Advertising?

05 Dec 2023

Contributed by Lukas

Rich walks you through some evaluation questions to help you determine WHEN is the right time to make the jump to Radio and TV. And, if it IS the righ...

1548: 5 Ways You Are Losing $1 Million A Year (Each)

04 Dec 2023

Contributed by Lukas

Rich has 5 ways that you can add a million dollars in sales to your company next year!

1547: Sunday Podcast: Grace For Grace, And The (Almost) School Shooter

03 Dec 2023

Contributed by Lukas

Rich talks about something he calls "Grace for Grace"...and the importance of getting grace from other people.

1546: Podcast Highlight Show: 2023, Volume 24

02 Dec 2023

Contributed by Lukas

The 24th Volume of the Level 10 Contractor Daily Podcast in 2023!

1545: Digital Marketing Challenges and Solutions

01 Dec 2023

Contributed by Lukas

Rich breaks down the math of advertising on facebook, as well as messaging and overall strategy for a Level 10 Client.

1544: TBT: Interview With Matt Hullander

30 Nov 2023

Contributed by Lukas

On this TBT Rich interviews Matt Hullender from Hullco in Tennessee. They chat about how Matt grew a $4.2 million company into a $20 million company.

1543: With All Due Respect, You're Not Qualified To Manage Your Own Media Buy

29 Nov 2023

Contributed by Lukas

Today's episode is a conversation between Rich and a prospective client who really needs Level 10's help with their TV and Radio advertising… but ca...

1542: How To Tell If Your Media Buy Sucks

28 Nov 2023

Contributed by Lukas

On Today's episode, Rich will walk you through the process that we use at Level 10 Contractor to audit media buys of clients where we are taking over ...

1541: 5 Ways To Provide Social Proof To Your Prospects

27 Nov 2023

Contributed by Lukas

How to show people that OTHER people who have used your business actually LIKE you!

1540: Sunday Podcast: Guide To Inspiration & Personal Revelation - Part 2

26 Nov 2023

Contributed by Lukas

Today is the 2nd part of Rich's Guide To Inspiration & Personal Revelation

1539: Topic Showcase: Technology as a Tool

25 Nov 2023

Contributed by Lukas

Today it's all about how you can use technology to your advantage in your marketing.

1538: Gift Card Deal Closers

24 Nov 2023

Contributed by Lukas

Rich goes over the value of the Gift card! They work because people perceive them to be extremely valuable! Rich has 7 ways to use them.

1537: Who Are You The Most Grateful For?

23 Nov 2023

Contributed by Lukas

Happy Thanksgiving from Level 10 Contractor!

1536: Cable Sucks, Social Media Rules

22 Nov 2023

Contributed by Lukas

Rich talks with a client about a bad cable buy - and points him to a Social Media Advertising service Level 10 Is working on for 2024! Listen up! This...

1535: Outlandish Policies You May Want to Consider

21 Nov 2023

Contributed by Lukas

Rich talks about policies you can implement that may seem outlandish, but could carry some significant marketing weight for you and your business!

1534: 5 Ways To Deploy Empathy and Kindness Into Your Business

20 Nov 2023

Contributed by Lukas

Can "soft skills" like empathy and kindness make a positive difference in your business? Rich gives you five ways these skills can make you better at ...

1533: Sunday Podcast: Where and When To Look For Christ's Second Coming

19 Nov 2023

Contributed by Lukas

On Today's episode Rich talks about the Second coming of Christ and how that topic is relevant to your life right now.

1532: Podcast Highlight Show: 2023, Volume 23

18 Nov 2023

Contributed by Lukas

The 23rd volume of the Level 10 Contractor Podcast Highlight Show in 2023. the Best Moments from the past 2 weeks!

1531: How AI Will Affect SEO Now And In The Future

17 Nov 2023

Contributed by Lukas

Rich talks with a contractor about SEO, AI and contractor websites…now and into the future.

1530: TBT: Book Review - Made To Stick

16 Nov 2023

Contributed by Lukas

On This TBT Rich shares his thoughts on one of his favorite marketing books - 'Made to Stick'

1529: Capturing and Nurturing Future Buyers

15 Nov 2023

Contributed by Lukas

How are you doing in the area of nurturing your future buyers? Rich shares about two experiences he had where the businesses he visited just missed th...

1528: Cashflow Contractor Podcast: In-Depth Discussion of SEO

14 Nov 2023

Contributed by Lukas

Rich is a guest on the Cashflow Contractor Podcast talking about SEO

1527: 5 Ways To Generate Leads During The Holidays

13 Nov 2023

Contributed by Lukas

How do you generate leads during the Holidays? Rich has 5 ideas for you today

1526: Sunday Podcast: Guide To Inspiration & Personal Revelation

12 Nov 2023

Contributed by Lukas

Rich talks about inspiration - how do you get it, where does it come from, and how can we get more of it.

1525: Topic Showcase: Media Buys

11 Nov 2023

Contributed by Lukas

On Today's Topic Showcase we are talking about your Media Buys!

1524: Marketing Matters, Volume 41: It's Time To Start Working Hard For Your Leads

10 Nov 2023

Contributed by Lukas

Rich talks about Clemens Home Solutions - and the changes they are making to generate more leads in their business

1523: TBT: Injecting Power, Precision, and Passion Into Your Marketing

09 Nov 2023

Contributed by Lukas

On this TBT Rich talks with a customer about a mailer -making sure that it has all the 'identity' it needs, to make a strong case to the prospect!

1522: Teach People How To Be Your Best Customer

08 Nov 2023

Contributed by Lukas

Rich gives you tips on how to teach people to be your best customers!

1521: Microbranding: What It Is & How To Do It

07 Nov 2023

Contributed by Lukas

The premise of today's podcast is simple: It probably costs a lot less than you think to get your brand out into the marketplace to the point where yo...

1520: 5 Ways to Reach Out To Previous Customers

06 Nov 2023

Contributed by Lukas

Rich gives you 5 great ways to reach out to your previous customers. You know you should be doing that, right?

1519: Sunday Podcast: What Is Super-Human Self Awareness? And Do You Have It?

05 Nov 2023

Contributed by Lukas

Rich talks about self awareness… and something he calls super-human self awareness.

1518:Podcast Highlight Show: 2023, Volume 22

04 Nov 2023

Contributed by Lukas

The twenty-first volume of the Level 10 Contractor Podcast Highlight Show in 2023!

1517: The Curse of Repeat & Referral Business

03 Nov 2023

Contributed by Lukas

Why would repeat and referral business be considered a curse? Isn't that the best source for leads? And the answer is… it depends on your mindset.

1516: TBT: How To Advertise For An Open House To Show Off Your Work

02 Nov 2023

Contributed by Lukas

Rich dissects a postcard that a contractor wants to send to invite people to an open house they're holding, at the home of one of their customers wher...

1515: It's Time To Reconsider Canvassing

01 Nov 2023

Contributed by Lukas

If canvassing hasn't been on your marketing radar…well today, Rich is showing you how to make it happen in a practical way!

1514: What To Do When You've Maxed Out Your Lead Gen Options

31 Oct 2023

Contributed by Lukas

On today's episode, Rich speaks with the marketing director of a midwest window company who has bought pretty much all the leads available for their a...

1513: 5 Ways To Boost The Effectiveness of Your Service Area Pages

30 Oct 2023

Contributed by Lukas

Rich gives you 5 ways to make your service area pages on your website work better!

1512: Sunday Podcast: The Resurrection That Matters The Most

29 Oct 2023

Contributed by Lukas

Rich Talks about the Resurrection that Matters the Most.

1511: Topic Showcase: Workmanship

28 Oct 2023

Contributed by Lukas

Today, we are talking about a particular pillar of your marketing Identity–workmanship–and explain how you can transform this value into an interr...

1510: Marketing Matters, Volume 40: Brad Yoho on DISC Profiling Mistakes You May Be Making

27 Oct 2023

Contributed by Lukas

Rich talks with Brad Yoho from Dave Yoho Associates about DISC profiling. Brad discusses with Rich some of the major misconceptions people have about ...

1509: TBT: Creativity In Marketing

26 Oct 2023

Contributed by Lukas

This TBT is a webinar from 2012 about Creativity in Marketing. Rich shares three ways to come up with innovative ideas for your business.aa

1508: 7 Signs That You Do NOT Need To Build A New Website Right Now

25 Oct 2023

Contributed by Lukas

Rich walks you through 7 indicators that might mean that you DON'T need to upgrade your website.

1507: Real Construction Talk Podcast: Rich Drills Down Into Identity

24 Oct 2023

Contributed by Lukas

Rich is a guest on the Real Construction Talk Podcast - and he talks marketing and creating your identity

1506: 5 Ways to Convert More Leads To Appointments

23 Oct 2023

Contributed by Lukas

How do you convert more of your appointments into leads? Thats what Rich is talking about today with 5 ideas for you

1505: Sunday Podcast: True Self, False Self

22 Oct 2023

Contributed by Lukas

Rich talks about discovering your true self - and offers six steps to help you along the way

1504: Podcast Highlight Show: 2023, Volume 21

21 Oct 2023

Contributed by Lukas

The best moments from the the Level 10 Contractor Daily Podcast from the last couple weeks.

1503: What A Comprehensive Marketing Strategy Looks Like

20 Oct 2023

Contributed by Lukas

Rich lays it all out… from foundational stuff that you HAVE to have in your marketing… to hunting tactics and farming tactics… including which a...

1502: TBT: Advanced Joint Venture Strategies

19 Oct 2023

Contributed by Lukas

On This TBT Rich shares strategies for you to work with other companies to leverage their name or list to generate leads and sales.

1501: Your Most Valuable Customers Are The Ones Who Complain The Loudest

18 Oct 2023

Contributed by Lukas

Rich explains why your complaining customers are your BEST customers.

1500: Why It's Actually Good If Your Competitors Are Running On The Same Stations

17 Oct 2023

Contributed by Lukas

Rich is here to explain why its actually a good thing for you and your competitors to be running ads on the same TV or Radio stations.

1499: 5 Ways To Innovate Your Online Advertising

16 Oct 2023

Contributed by Lukas

Rich helps you step up your online ads on Facebook and Instagram!

1498: Sunday Podcast: Throwback - It's About Time Webinar

15 Oct 2023

Contributed by Lukas

Today's Sunday Episode is a replay of a webinar Rich did that asks you to carefully consider how and where you spend your time.

1497: Topic Showcase: Sales Process

14 Oct 2023

Contributed by Lukas

Today we're talking about the Sales Process for your business. Other Episodes to Listen to: 1431 - Tim Musch Crafting a Sales Presentation 1341 - TBT ...

1496: Marketing Matters, Volume 39: 10 Tech Stack Solutions You Need Now (With Briana H.)

13 Oct 2023

Contributed by Lukas

Rich and Briana Hetherington, from Altruisitc Advisors, talk about the 10 tech solutions you need in your sales and marketing systems right now.

1495: TBT: Ninja Level Financing

12 Oct 2023

Contributed by Lukas

On This TBT Rich talks about financing - how to work it into your sales pitch early when you are with a potential client.

1494: Innovators: The Coach Who Never Punts & Eddie Van Halen

11 Oct 2023

Contributed by Lukas

Rich encourages you to get creative and find ways to break the mold of "the way things are done" in your business and industry.

1493: Why You Should Hire Professionals To Put You On Radio/TV

10 Oct 2023

Contributed by Lukas

Today, Rich gives an impassioned plea to NOT try to go at your Radio and TV advertising alone!  Check out these previous episodes for more help: 1444...

1492: 5 Ways To Transition From Lead Aggregators To Branding

09 Oct 2023

Contributed by Lukas

Today Rich gives you ideas for shifting into branding, instead of relying on lead aggregators for your marketing.

1491: Sunday Podcast: Should You Fight For What's Right?

08 Oct 2023

Contributed by Lukas

Rich talks about fighting for what is right… or not?

1490:Podcast Highlight Show: 2023, Volume 20

07 Oct 2023

Contributed by Lukas

The 20th volume of the Level 10 Contractor Podcast Highlight Show in 2023!

1489: Soft Economy Strategies: Radio, Financing, & Telling Your Story

06 Oct 2023

Contributed by Lukas

Rich talks with a Kitchen remodeling contractor who has felt things contract quite a bit this year in his market.. And is looking for some advice on w...

1488: TBT: Innovation Formulas, Part 1

05 Oct 2023

Contributed by Lukas

Today's Throw Back Thursday is a continuation of last weeks Innovation Formulas! Rich shares more innovation formulas for you to apply to your busines...

1487:Selling Based on Emotional Intelligence & Unconscious Competence

04 Oct 2023

Contributed by Lukas

Rich talks with Ryan Groth from Sales Transformation Group…about his companies sales training method for the roofing industry.

1486: Creating A Brand That Interrupts And Engages

03 Oct 2023

Contributed by Lukas

Need some ideas for a new business name? Today Rich talks with a Level 10 Client about ideas for coming up with a name for their new business.

1485: 5 Ways To Use Text Messaging In Your Business

02 Oct 2023

Contributed by Lukas

Rich gives 5 ways for you to use texting to stay in touch with your customers and prospects.

1484: Sunday Podcast: It's Easy To Love Everybody Else's Enemies

01 Oct 2023

Contributed by Lukas

How do you love your enemies? Rich Gives you some ideas!

1483: Topic Showcase: Sponsors

30 Sep 2023

Contributed by Lukas

On this Topic showcase we focus on the Sponsors for the Level 10 Contractor Daily Podcast.

1482: Marketing Matters, Volume 37: How To Project Credibility For Both You And Your Business

29 Sep 2023

Contributed by Lukas

Rich shares how to get and project credibility to the marketplace

1481: TBT: Innovation Formulas, Part 1

28 Sep 2023

Contributed by Lukas

Rich figured out about 20 different formulas that you can use to help you ACTUALLY generate innovative ideas in your company! Today, Rich shares sever...

1480: Wink Wink Deals

27 Sep 2023

Contributed by Lukas

Rich talks about "wink, wink" deals… which is where you give your customers a little win… that they think is being given only to them as a special...

1479: The $12 Employee Who's Costing You $300K Per Year

26 Sep 2023

Contributed by Lukas

Your receptionist has a LOT more to do with the success of your company than you think. Prepare them when they answer the phone to set the proper expe...

1478: 5 Ways To Negotiate Better Media Deals

25 Sep 2023

Contributed by Lukas

Rich gives you 5 tips on how to get more for less when it comes to buying ads for Radio and TV.

1477: Sunday Podcast: How To Be A Great Listener

24 Sep 2023

Contributed by Lukas

Rich Talks about how to be a great listener on this Sunday Episode

1476: Podcast Highlight Show: 2023, Volume 19

23 Sep 2023

Contributed by Lukas

The Best Moments from the Level 10 contractor Daily Podcast from the past 2 weeks!

1475: Buying Billboards The Smart Way

22 Sep 2023

Contributed by Lukas

Rich Talks with Ron Corvino From EPL Media about Billboard Buying! Reach out to Ron for your Billboards: [email protected] 310.290.3660  

1474: TBT: Marketing For Local Yokels

21 Sep 2023

Contributed by Lukas

Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he discusses apply to any kind of busines...

1473: Webinar Replay: How To Squeeze 20% More Sales Out Of Your Existing Leads

20 Sep 2023

Contributed by Lukas

Need more leads? Well, on this episode Rich talks about getting more juice out of the leads that you are already getting.

1472:23 Kinds of Evidence To Prove Your Case & Solidify Your Identity

19 Sep 2023

Contributed by Lukas

Today, Rich gives you the evidence to help you 'back up' what you say in your advertising

1471: 5 Ways To Become A Consumer Advocate

18 Sep 2023

Contributed by Lukas

Today, Rich shows you how to become a consumer advocate in your marketplace

1470: Sunday Podcast: 5 Times When Jesus Loved Without Condition

17 Sep 2023

Contributed by Lukas

Rich Talks about 5 times Jesus loved without condition

1469: Topic Showcase: Postcards

16 Sep 2023

Contributed by Lukas

Todays Showcase highlights postcard advertising! Lots of good tips here for you

1468: Marketing Matters, Volume 36: Lessons From Tesla: Innovating Your Remodeling Company

15 Sep 2023

Contributed by Lukas

Rich gives you some ideas for innovation from Tesla!

1467: TBT: Rich Writes Better Headlines For Window Ads

14 Sep 2023

Contributed by Lukas

On This TBT, a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusin...

1466: The Stupidly Simple Way To Increase Your Productivity

13 Sep 2023

Contributed by Lukas

Rich is talking about how to increase your workplace productivity today

1465: It's Time To Up Your Online Reviews Game

12 Sep 2023

Contributed by Lukas

Today - Rich talks about Online Reviews and how to get them!

1464: 5 Ways To Advertise For Almost No Money

11 Sep 2023

Contributed by Lukas

Rich has 5 Ways to advertise for pretty much no money at all!

1463: Sunday Podcast: Remembering 911 - Overcoming Obstacles

10 Sep 2023

Contributed by Lukas

Rich Remembers what happened on 9/11 Nationally and in his business.

1462: Podcast Highlight Show: 2023, Volume 18

09 Sep 2023

Contributed by Lukas

10 Great Moments from the Level 10 Contractor Daily Podcast in the past 2 weeks!

1461: Testing Quick Tips

08 Sep 2023

Contributed by Lukas

Today Rich gives you some practical tips for HOW to actually execute testing in your marketing.

1460: TBT: Making Your Identity Obvious

07 Sep 2023

Contributed by Lukas

On This Throwback Thursday Rich shares an innovation called 'Captain Obvious' to help you deliver on the brand promise you are making with your compan...

1459: Never Make A Major Marketing MIstake Again

06 Sep 2023

Contributed by Lukas

Rich talks about testing your marketing and advertising. What does that mean? Rich explains, and gives a great example from his early days in marketin...

1458: Why Your Blogs Suck And Generate Zero Leads

05 Sep 2023

Contributed by Lukas

What are blog posts supposed to actually DO on your website? What is their purpose? Rich has the answers for you today.

1457: 5 Ways To Project Credibility

04 Sep 2023

Contributed by Lukas

Rich gives you 5 ways to project your credibility into the marketplace - like writing a book, or doing a podcast...and 3 others!

1456: Sunday Podcast: Father Time Rides A Bike

03 Sep 2023

Contributed by Lukas

Rich gives you his philosophical take on getting old. And Biking Shorts.

1455: Topic Showcase: Repeat Business

02 Sep 2023

Contributed by Lukas

Today, we showcase how to grow your repeat business. Everybody wants more repeat business, right?

1454: Marketing Matters Podcast, Volume 35: The Marketing Equation - IEEO

01 Sep 2023

Contributed by Lukas

Rich talks about the Psychology of Marketing - and how to wake people up out of 'sleep mode' so they will pay attention to your advertising

1453: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted Ads

31 Aug 2023

Contributed by Lukas

On this TBT, Rich is talking Referrals - and how to REALLY get them!

1452: Truth In Advertising - Rotten Apples Turn To Gold

30 Aug 2023

Contributed by Lukas

Today's episode is about telling the truth in your marketing… specifically, how fessing up to some of your inadequacies, blunders, and mistakes can ...