The Level 10 Contractor Daily Podcast

1403: Best Overview Of Radio Buying and Ad Creation Rich Has Ever Given

12 Jul 2023

Contributed by Lukas

Rich gives a client some great information about how to get on radio, how to negotiate, how to tell your story and more

1402: Case Building Is A Matter of Perspective

11 Jul 2023

Contributed by Lukas

Rich explains how to find your companies 'identity' points, and challenges you to consider your audience as you craft your message.

1401: 5 Ways To Use Failure To Your Advantage

10 Jul 2023

Contributed by Lukas

Did you know that "failure" can be a great way to up your marketing game? Rich shares this insight with you today!

1400: Sunday Podcast: Is That God, The Devil, Or My Own Jabbering Mind?

09 Jul 2023

Contributed by Lukas

Todays episode is about distinguishing between the various voices in your head that are attempting to guide and influence you.

1399: Topic Showcase: Billboards

08 Jul 2023

Contributed by Lukas

Today, we are discussing billboards–when to use them, what to buy, and what to put on them.

1398: Marketing Matters Podcast, Volume 32: Tony Hoty on Face-To-Face Marketing

07 Jul 2023

Contributed by Lukas

On This Episode Rich Talks with Tony Hoty about Face To Face Marketing

1397: TBT - Publicity Stunts

06 Jul 2023

Contributed by Lukas

Today's TBT is from a webinar Rich did in 2021 about creating publicity stunts!

1396: Creating Powerful FAQs

05 Jul 2023

Contributed by Lukas

Rich is going to show you how to create killer FAQs for your website today.

1395: Let's Give History A Break

04 Jul 2023

Contributed by Lukas

For this Independence Day - Rich shares thoughts on the racist and sexist past of our country.

1394: 5 Ways To Make Your Country Better Right Now

03 Jul 2023

Contributed by Lukas

Rich Gives you five ways you can actively make the country better - right now.

1393: Sunday Podcast: What Kind of Peace Do We Seek?

02 Jul 2023

Contributed by Lukas

Rich shares JFK's Peace Speech from 1963... What kind of Peace should we be seeking - as Americans and as Humans...?

1392: Podcast Highlight Show: 2023, Volume 13

01 Jul 2023

Contributed by Lukas

The 13th volume of the Level 10 Contractor Podcast Highlight Show in 2023!

1391: Back To The Basics: First Day of Practice

30 Jun 2023

Contributed by Lukas

Today Rich Covers the Basics of Marketing.

1390: TBT - Marketing Quick Picks, Part 2

29 Jun 2023

Contributed by Lukas

On this TBT Rich covers design tips, vanity phone number and jingle logos

1389: Rich's Epic Rant About SEO Companies Who Screw Over Their Clients

28 Jun 2023

Contributed by Lukas

Rich goes on a Rant about SEO Companies who don't do their job well.

1388: Kevin Bacon Is Ruining Your Marketing

27 Jun 2023

Contributed by Lukas

Today's podcast is to help you think about harnessing the awesome power of the internet for your marketing. Because if your internet marketing game is...

1387: 5 Ways To Make Your Content More Diggable

26 Jun 2023

Contributed by Lukas

Diggable Content! You need it on your website. Rich Shares 5 ways to make your website content much more diggable.

1386: Sunday Podcast: Strengthen What Is Good About The Lawn

25 Jun 2023

Contributed by Lukas

Today Rich gives you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them.

1385: Topic Showcase: Building Engagement on Facebook

24 Jun 2023

Contributed by Lukas

Today we give you a few clips to remind you just how powerful a tool Facebook can be!

1384: Marketing Matters Podcast, Volume 31: Story Selling

23 Jun 2023

Contributed by Lukas

Rich talks about Story Selling on this episode that originally ran on the Qualified Remodeler Magazine podcast called "Marketing Matters for Remodelin...

1383: TBT - Marketing Quick Picks, Part 1

22 Jun 2023

Contributed by Lukas

This Throwback Thursday is a Webinar Rich Did called 'Marketing Quick Picks' - giving you quick nuggets of marketing wisdom.

1382: Big Picture Strategy For Long-Term Domination On TV & Radio

21 Jun 2023

Contributed by Lukas

Rich shows a Level 10 Client how to dominate on Radio by creating identity based Ads.

1381: Brian Elias: Preparing Now To Sell Your Business Later (Part 2)

20 Jun 2023

Contributed by Lukas

Rich Chats with Brian Elias about SELLING companies in the remodeling and home services industries… and what you need to be doing right now to prepa...

1380: 5 Ways To Add Friction Into Your Funnels

19 Jun 2023

Contributed by Lukas

Rich gives you 5 Ways to introduce Friction into your funnels so you can make sure your leads are qualified to buy from you!

1379: Sunday Podcast: Lessons From Dad

18 Jun 2023

Contributed by Lukas

Happy Fathers Day from Level 10 Contractor!

1378: Podcast Highlight Show: 2023, Volume 12

17 Jun 2023

Contributed by Lukas

Another volume of the Level 10 Contractor Podcast Highlight Show!

1377: Webinar Replay: How To Absolutely Dominate Local Search In Less Than 12 Months

16 Jun 2023

Contributed by Lukas

Rich shares how to dominate your local market via SEO on this Episode!

1376:TBT: Ten Ways To Use Telemarketing In Your Business

15 Jun 2023

Contributed by Lukas

On this TBT, Rich Shares 10 Ways to use the phone in your business.

1375: A Message For Small-Town Contractors Only

14 Jun 2023

Contributed by Lukas

Today Rich is talking about the massive success Level 10 is having with small town contractor clients!

1374: Brian Elias: When & How To Tell Customers To Go Screw Themselves (Part 1)

13 Jun 2023

Contributed by Lukas

Today is conversation between Rich and Brian Elias. They're talking about making sure you keep your margins high--even if that means telling a custome...

1373: 5 Ways To Leverage Your Competitors

12 Jun 2023

Contributed by Lukas

You can take advantage of the momentum that your competitors have in the market, Rich shoaws you how!

1372: Sunday Podcast: Why I'm Flying The Pride Flag At My House This Month

11 Jun 2023

Contributed by Lukas

Rich talks about flying the Pride Flag at his house and why he is!

1371: Topic Showcase: Lessons From Other Industries

10 Jun 2023

Contributed by Lukas

Today, we collect the best examples of marketing lessons learned outside the contracting industry.

1370: Marketing Matters Podcast, Volume 30: It's Time To Talk About OTT (Streaming Ads)

09 Jun 2023

Contributed by Lukas

Today Rich is talking about OTT - a fancy word for TV ads that run on streaming services!

1369: TBT - Book Review: The 4-Hour Work Week

08 Jun 2023

Contributed by Lukas

Rich Reviews the Four Hour Work Week from a webinar from 2013.

1368: 23 Ways To Say The Same Thing

07 Jun 2023

Contributed by Lukas

How do you continue to say the same things over and over again in your advertising without wearing out your audience? Today we show you 23 ways to say...

1367: Lemons Into Lemonade: The Embarrassing Story of How I Got My First Roofing Client

06 Jun 2023

Contributed by Lukas

Rich shares the story about the origins of his company, and how he got his first Roofing client–a $50 million company in Fort Worth, TX.

1366: 5 Ways To Cash In On Information Offers

05 Jun 2023

Contributed by Lukas

Rich shows you 5 ways to make use of Information offers for those leads who aren't ready to meet with you… just yet.

1365: Sunday Podcast: If You Want Things To Change, You Have To Actually Do Things Differently

04 Jun 2023

Contributed by Lukas

So why do people NOT keep New Years Resolutions? Rich Talks about that today, and offers some ideas why - and how - to make real change in your life.

1364: Podcast Highlight Show: 2023, Volume 11

03 Jun 2023

Contributed by Lukas

Today is the eleventh volume of the Level 10 Contractor Podcast Highlight Show in 2023!

1363: Random Friday - Billboards, Negative Advertising, Identity, & More!

02 Jun 2023

Contributed by Lukas

Rich talks about A Million Billboards, Negative Advertising, SEO that works and more on this episode!

1362: TBT - Book Review: The E-Myth

01 Jun 2023

Contributed by Lukas

On this ThrowBack Thursday, Rich gives a book review about the Entrprenurial classic - "The E-Myth Revisited"

1361: Fly On The Wall - RIch Creates Radio Ads For Shugarman's Bath

31 May 2023

Contributed by Lukas

Rich works with Shugarman's bath on new ideas for their Radio Advertising.

1360: Eliminate "Integration Aggravation" - A Conversation With Builder Prime's Jonathan Weinberg

30 May 2023

Contributed by Lukas

Rich Talks with Jonathan Weinberg, founder of Builder Prime about this newer CRM that was built to make your life easier and help you close more busin...

1359: Memorial Day: People Are Worth Dying For

29 May 2023

Contributed by Lukas

Rich encourages us to remember those who laid down their lives for our country… and also challenges us to to truly honor those who have made the ult...

1358: Sunday Podcast: Why Rich Men Can't Get Into Heaven

28 May 2023

Contributed by Lukas

Today we get Rich's take on Why a Rich Man Can't get into Heaven!

1357: Topic Showcase: Brand Ambassador

27 May 2023

Contributed by Lukas

Today we are talking about the brand ambassador program.

1356: Marketing Matters Podcast, Volume 29: Using Financing As A Weapon

26 May 2023

Contributed by Lukas

Rich talks about using financing the best way in your sales meetings (ie: EARLY!), so you can get the most mileage out of it.

1355: TBT - Industry Category Standards

25 May 2023

Contributed by Lukas

Another TBT about industry category standards

1354: Webinar Replay: Rich Harshaw & Caleb Nelson Chat About Marketing

24 May 2023

Contributed by Lukas

Today's episode is an interview that Rich did with Caleb Nelson of Destination Motivation talking about identity.

1353: Keynote Replay: FAST Conference - Everything You Know About SEO Is Wrong

23 May 2023

Contributed by Lukas

Today's podcast is a recording of the Keynote Speech Rich gave at last week's FAST Remodeler Live in Baltimore

1352: 5 Ways To Get Your Social Media Game Up To Par

22 May 2023

Contributed by Lukas

Rich gives you '5 ways' to amp up your social media game (or get started!)

1351: Sunday Podcast: We're Willing To Pay The Price, But At What Cost?

21 May 2023

Contributed by Lukas

On this Episode, Rich challenges you to examine your priorities… and see if you're spending your time on things that are truly important.

1350: Podcast Highlight Show: 2023, Volume 10

20 May 2023

Contributed by Lukas

The 10th volume of the Level 10 Contractor Podcast Highlight Show in 2023

1349: Brianna Hetherington: A Marketing Coach For Your Company

19 May 2023

Contributed by Lukas

Rich Talks with Briana Hetherington about marketing for your business. --- Reach out to Briana Here: [email protected]

1348: TBT - Something Magic Happens When You're Standing Face To Face

18 May 2023

Contributed by Lukas

This TBT focuses on Canvassing and neighborhood marketing. Rich gives his advice on best approaches.

1347: Worlds Greatest Car Salesman, Part 2

17 May 2023

Contributed by Lukas

Today is part 2 of Rich's "Greatest Car Salesman In The World," where Rich hatched a plan to make car buying more pleasant for the shopper and more pr...

1346: Worlds Greatest Car Salesman, Part 1

16 May 2023

Contributed by Lukas

When Rich went thru the car lot ringer, he decided he'd had enough and hatched a plan to make car buying more pleasant for the shopper and more profit...

1345: 5 Ways To Mix Up Your Advertising

15 May 2023

Contributed by Lukas

Today's episode is all about mixing things up, and doing things a bit different in your advertising

1344: You're Doing Love Wrong, Part 2

14 May 2023

Contributed by Lukas

Rich talks about how to love your neighbors, your enemies, yourself and God

1343: Topic Showcase: Consumer Advocacy

13 May 2023

Contributed by Lukas

On Today's Showcase we give you the advantages of becoming a consumer advocate in your marketing.

1342: Marketing Matters, Volume 28: Dawn Dewey - Testing, Investing, & Resting

12 May 2023

Contributed by Lukas

Rich talks with Dawn Dewey from Dreamstyle Remodeling about her companys approach to testing and then investing in various marketing avenues.

1341:TBT - Innovating The Auto Industry

11 May 2023

Contributed by Lukas

Rich is going to get into some awesome innovative ideas today that are designed to teach PRINCIPLES of innovation.

1340: Your Most Important Marketing Number

10 May 2023

Contributed by Lukas

Rich Talks about Your most important number, which is the number of jobs you need to sell each month in your most important product category to get yo...

1339: Brand Ambassador & Canvassing Now Accounts for 40% of Our Sales

09 May 2023

Contributed by Lukas

Rich talks with Cory Knight, the Marketing Director at longtime Level 10 client Clemens Home Solutions --- Contact Cory Knight at marketing@clemenshom...

1338: 5 Ways To Come Up With Ideas For Engaging Blog Posts

08 May 2023

Contributed by Lukas

Rich gives you 5 Ways to come up with engaging blog posts for your companies website.

1337: Sunday Podcast: Opportunity Knocks

07 May 2023

Contributed by Lukas

Rich shows you how to identify and tackle opportunities that are all around each of us all the time.

1336: Podcast Highlight Show: 2023, Volume 09

06 May 2023

Contributed by Lukas

The ninth volume of the Level 10 Contractor Podcast Highlight Show in 2023.

1335: The Most Important Marketing Lessons I've Learned, Part 2

05 May 2023

Contributed by Lukas

Today is the second part of The Most Important Marketing Lessons Rich has learned.

1334: TBT - Rapid Fire Innovation, Part 2

04 May 2023

Contributed by Lukas

This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.

1333: Jingles: Why You Need One, And How To Get It

03 May 2023

Contributed by Lukas

Today is all about jingles–if you are even thinking about jingles for your radio or TV advertising, then this is going to be a great resource!

1332: The Most Important Marketing Lessons I've Learned, Part 1

02 May 2023

Contributed by Lukas

Rich shares some of the lessons he's learned along the way--and today is going to mostly focus on the early part of his career--from 1994 to about 200...

1331: 5 Ways To Keep The Fire Burning In Your Marriage (Anneversary Edition)

01 May 2023

Contributed by Lukas

Today on Rich's 31st Anniversary, he gives us 5 ways to keep the fires burning in your marriage!

1330: Sunday Podcast: You're Doing Love Wrong

30 Apr 2023

Contributed by Lukas

How do you actually Agape Love people? Rich shares some thoughts for you

1329: Topic Showcase: Taking Care of Business

29 Apr 2023

Contributed by Lukas

On this topic showcase we are talking about all aspects of "taking care of business".

1328: Marketing Matters Podcast, Volume 27: How To Create Compelling Blogs

28 Apr 2023

Contributed by Lukas

Rich coaches you on how to create compelling blog posts that please Google and Humans!

1327: TBT - The Power of Conversational Tone In Advertising

27 Apr 2023

Contributed by Lukas

Rich talks with a contractor about reworking her ads so they aren't so "announcer-y"! His advice: be more conversational and tell more stories.

1326: How To Write Great Radio Ads

26 Apr 2023

Contributed by Lukas

Rich talks about how to write great radio ads… He's got 8 points for you… and then we've got 9 ads for you to listen to so you hear the points in ...

1325: The Dumbest Marketing Things I've Heard Contractors Say

25 Apr 2023

Contributed by Lukas

Rich has heard a lot of dumb things come out of contractors' mouths over the years, and he's here to expose them all to you today

1324: 5 Ways To Reach Prospects After A Storm

24 Apr 2023

Contributed by Lukas

Rich gives you the 5 most effective and efficient ways to reach affected areas after a storm.

1323: Sunday Podcast: Be 100% Responsible

23 Apr 2023

Contributed by Lukas

Today's Sunday episode has to do with taking control and responsiblity over your life.

1322: Podcast Highlight Show: 2023, Volume 08

22 Apr 2023

Contributed by Lukas

Another Podcast Highlight show for 2023! The Best moments from Level 10 COntractors Daily POdcast from the past couple weeks.

1321: Webinar Replay: Stunning Success With Radio Advertising

21 Apr 2023

Contributed by Lukas

Rich tells you everything you need to know about making radio work!

1320: TBT - Increasing Advertising ROI

20 Apr 2023

Contributed by Lukas

On Today's TBT its a webinar for you from 2013 where Rich covers all the fundamentals about ADVERTISING.

1319: The Marketing Tactic That You Pay For Once, But It Lasts Forever

19 Apr 2023

Contributed by Lukas

What if there was a marketing tactic that you plant now, give it sometime to mature, then it keeps on delivering leads and sales to you and your compa...

1318: The Pinnacle of the Trust Pyramid: Personal Experience

18 Apr 2023

Contributed by Lukas

Rich heads back to a concept he introduced in April. The Trust Pyramid. The Top Layer - Personal Experience is where he is focusing today.

1317: 5 Ways To Negotiate Better Media Deals

17 Apr 2023

Contributed by Lukas

Rich is giving you five ways to negotiate better media deals on this '5 Ways to Monday' Episode!

1316: Sunday Podcast: Words Have DIfferent Meanings On Different Levels

16 Apr 2023

Contributed by Lukas

Rich delves into the different levels of the gospel, and how words and concepts change meanings as you progress.

1315: Topic Showcase: Lead Generation

15 Apr 2023

Contributed by Lukas

Todays Topic Showcase is all about Lead Generation!

1314: Marketing Matters Podcast, Volume 26: Nick Hutcherson

14 Apr 2023

Contributed by Lukas

Rich Interviews Nick Hutcherson from Hutcherson Construction, on how he runs his business more like a business than most contractor do… and how gett...

1313: TBT - A Detailed Discussion About Generating Referrals

13 Apr 2023

Contributed by Lukas

This TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on ho...

1312: Why Identity Is Even MORE Important During an Uncertain Economy

12 Apr 2023

Contributed by Lukas

What is happening with the economy in 2023? Nobody is certain…but when the economy is UNcertain - Rich says you need to Lean into Your Identity!

1311: Should I Have DJs Voice My Radio Ads?

11 Apr 2023

Contributed by Lukas

Rich Talks about the pros and cons of hiring radio personalities to voice your radio commercials.

1310: 5 Ways To Implement Joint Ventures

10 Apr 2023

Contributed by Lukas

5 Ways to work with companies who have customer lists that might be a good fit to buy what you sell!

1309: Sunday Podcast: EASTER MESSAGE

09 Apr 2023

Contributed by Lukas

Rich talks about the True God and the False God ... and he might just change your view on God.. and Easter!a

1308: Podcast Highlight Show: 2023, Volume 07

08 Apr 2023

Contributed by Lukas

Its the seventh volume of the Level 10 Contractor Podcast Highlight Show in 2023. Website Audit? Here's the Link: Level10Audit.com

1307: Anne Marshall - Customer Journey

07 Apr 2023

Contributed by Lukas

In another Marketing Masters interview, Rich talks with Anne Marshawll of Marshall Building & Remodeling in Rhode Island.

1306: TBT - Tom Peters on Innovation

06 Apr 2023

Contributed by Lukas

Today's TBT is a Webinar Rich did in 2013 based on Innovation Legend Tom Peters and His tips for innovating your business.

1305: The Episode Where I Tear My Competitors A New One

05 Apr 2023

Contributed by Lukas

RIch explains why Website and SEO companies are not good at creating Websites and SEO that actually work.

1304: Better Canvassing Approaches

04 Apr 2023

Contributed by Lukas

Canvassing kind of has a bad rap, but if you use the tips and tricks Rich shares with you today, it can be very effective.