The Level 10 Contractor Daily Podcast

1350: Podcast Highlight Show: 2023, Volume 10

20 May 2023

Contributed by Lukas

The 10th volume of the Level 10 Contractor Podcast Highlight Show in 2023

1349: Brianna Hetherington: A Marketing Coach For Your Company

19 May 2023

Contributed by Lukas

Rich Talks with Briana Hetherington about marketing for your business. --- Reach out to Briana Here: [email protected]

1348: TBT - Something Magic Happens When You're Standing Face To Face

18 May 2023

Contributed by Lukas

This TBT focuses on Canvassing and neighborhood marketing. Rich gives his advice on best approaches.

1347: Worlds Greatest Car Salesman, Part 2

17 May 2023

Contributed by Lukas

Today is part 2 of Rich's "Greatest Car Salesman In The World," where Rich hatched a plan to make car buying more pleasant for the shopper and more pr...

1346: Worlds Greatest Car Salesman, Part 1

16 May 2023

Contributed by Lukas

When Rich went thru the car lot ringer, he decided he'd had enough and hatched a plan to make car buying more pleasant for the shopper and more profit...

1345: 5 Ways To Mix Up Your Advertising

15 May 2023

Contributed by Lukas

Today's episode is all about mixing things up, and doing things a bit different in your advertising

1344: You're Doing Love Wrong, Part 2

14 May 2023

Contributed by Lukas

Rich talks about how to love your neighbors, your enemies, yourself and God

1343: Topic Showcase: Consumer Advocacy

13 May 2023

Contributed by Lukas

On Today's Showcase we give you the advantages of becoming a consumer advocate in your marketing.

1342: Marketing Matters, Volume 28: Dawn Dewey - Testing, Investing, & Resting

12 May 2023

Contributed by Lukas

Rich talks with Dawn Dewey from Dreamstyle Remodeling about her companys approach to testing and then investing in various marketing avenues.

1341:TBT - Innovating The Auto Industry

11 May 2023

Contributed by Lukas

Rich is going to get into some awesome innovative ideas today that are designed to teach PRINCIPLES of innovation.

1340: Your Most Important Marketing Number

10 May 2023

Contributed by Lukas

Rich Talks about Your most important number, which is the number of jobs you need to sell each month in your most important product category to get yo...

1339: Brand Ambassador & Canvassing Now Accounts for 40% of Our Sales

09 May 2023

Contributed by Lukas

Rich talks with Cory Knight, the Marketing Director at longtime Level 10 client Clemens Home Solutions --- Contact Cory Knight at marketing@clemenshom...

1338: 5 Ways To Come Up With Ideas For Engaging Blog Posts

08 May 2023

Contributed by Lukas

Rich gives you 5 Ways to come up with engaging blog posts for your companies website.

1337: Sunday Podcast: Opportunity Knocks

07 May 2023

Contributed by Lukas

Rich shows you how to identify and tackle opportunities that are all around each of us all the time.

1336: Podcast Highlight Show: 2023, Volume 09

06 May 2023

Contributed by Lukas

The ninth volume of the Level 10 Contractor Podcast Highlight Show in 2023.

1335: The Most Important Marketing Lessons I've Learned, Part 2

05 May 2023

Contributed by Lukas

Today is the second part of The Most Important Marketing Lessons Rich has learned.

1334: TBT - Rapid Fire Innovation, Part 2

04 May 2023

Contributed by Lukas

This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.

1333: Jingles: Why You Need One, And How To Get It

03 May 2023

Contributed by Lukas

Today is all about jingles–if you are even thinking about jingles for your radio or TV advertising, then this is going to be a great resource!

1332: The Most Important Marketing Lessons I've Learned, Part 1

02 May 2023

Contributed by Lukas

Rich shares some of the lessons he's learned along the way--and today is going to mostly focus on the early part of his career--from 1994 to about 200...

1331: 5 Ways To Keep The Fire Burning In Your Marriage (Anneversary Edition)

01 May 2023

Contributed by Lukas

Today on Rich's 31st Anniversary, he gives us 5 ways to keep the fires burning in your marriage!

1330: Sunday Podcast: You're Doing Love Wrong

30 Apr 2023

Contributed by Lukas

How do you actually Agape Love people? Rich shares some thoughts for you

1329: Topic Showcase: Taking Care of Business

29 Apr 2023

Contributed by Lukas

On this topic showcase we are talking about all aspects of "taking care of business".

1328: Marketing Matters Podcast, Volume 27: How To Create Compelling Blogs

28 Apr 2023

Contributed by Lukas

Rich coaches you on how to create compelling blog posts that please Google and Humans!

1327: TBT - The Power of Conversational Tone In Advertising

27 Apr 2023

Contributed by Lukas

Rich talks with a contractor about reworking her ads so they aren't so "announcer-y"! His advice: be more conversational and tell more stories.

1326: How To Write Great Radio Ads

26 Apr 2023

Contributed by Lukas

Rich talks about how to write great radio ads… He's got 8 points for you… and then we've got 9 ads for you to listen to so you hear the points in ...

1325: The Dumbest Marketing Things I've Heard Contractors Say

25 Apr 2023

Contributed by Lukas

Rich has heard a lot of dumb things come out of contractors' mouths over the years, and he's here to expose them all to you today

1324: 5 Ways To Reach Prospects After A Storm

24 Apr 2023

Contributed by Lukas

Rich gives you the 5 most effective and efficient ways to reach affected areas after a storm.

1323: Sunday Podcast: Be 100% Responsible

23 Apr 2023

Contributed by Lukas

Today's Sunday episode has to do with taking control and responsiblity over your life.

1322: Podcast Highlight Show: 2023, Volume 08

22 Apr 2023

Contributed by Lukas

Another Podcast Highlight show for 2023! The Best moments from Level 10 COntractors Daily POdcast from the past couple weeks.

1321: Webinar Replay: Stunning Success With Radio Advertising

21 Apr 2023

Contributed by Lukas

Rich tells you everything you need to know about making radio work!

1320: TBT - Increasing Advertising ROI

20 Apr 2023

Contributed by Lukas

On Today's TBT its a webinar for you from 2013 where Rich covers all the fundamentals about ADVERTISING.

1319: The Marketing Tactic That You Pay For Once, But It Lasts Forever

19 Apr 2023

Contributed by Lukas

What if there was a marketing tactic that you plant now, give it sometime to mature, then it keeps on delivering leads and sales to you and your compa...

1318: The Pinnacle of the Trust Pyramid: Personal Experience

18 Apr 2023

Contributed by Lukas

Rich heads back to a concept he introduced in April. The Trust Pyramid. The Top Layer - Personal Experience is where he is focusing today.

1317: 5 Ways To Negotiate Better Media Deals

17 Apr 2023

Contributed by Lukas

Rich is giving you five ways to negotiate better media deals on this '5 Ways to Monday' Episode!

1316: Sunday Podcast: Words Have DIfferent Meanings On Different Levels

16 Apr 2023

Contributed by Lukas

Rich delves into the different levels of the gospel, and how words and concepts change meanings as you progress.

1315: Topic Showcase: Lead Generation

15 Apr 2023

Contributed by Lukas

Todays Topic Showcase is all about Lead Generation!

1314: Marketing Matters Podcast, Volume 26: Nick Hutcherson

14 Apr 2023

Contributed by Lukas

Rich Interviews Nick Hutcherson from Hutcherson Construction, on how he runs his business more like a business than most contractor do… and how gett...

1313: TBT - A Detailed Discussion About Generating Referrals

13 Apr 2023

Contributed by Lukas

This TBT is a conversation between Rich and a contractor chatting about a referral program that Rich helped her put together - he gives insights on ho...

1312: Why Identity Is Even MORE Important During an Uncertain Economy

12 Apr 2023

Contributed by Lukas

What is happening with the economy in 2023? Nobody is certain…but when the economy is UNcertain - Rich says you need to Lean into Your Identity!

1311: Should I Have DJs Voice My Radio Ads?

11 Apr 2023

Contributed by Lukas

Rich Talks about the pros and cons of hiring radio personalities to voice your radio commercials.

1310: 5 Ways To Implement Joint Ventures

10 Apr 2023

Contributed by Lukas

5 Ways to work with companies who have customer lists that might be a good fit to buy what you sell!

1309: Sunday Podcast: EASTER MESSAGE

09 Apr 2023

Contributed by Lukas

Rich talks about the True God and the False God ... and he might just change your view on God.. and Easter!a

1308: Podcast Highlight Show: 2023, Volume 07

08 Apr 2023

Contributed by Lukas

Its the seventh volume of the Level 10 Contractor Podcast Highlight Show in 2023. Website Audit? Here's the Link: Level10Audit.com

1307: Anne Marshall - Customer Journey

07 Apr 2023

Contributed by Lukas

In another Marketing Masters interview, Rich talks with Anne Marshawll of Marshall Building & Remodeling in Rhode Island.

1306: TBT - Tom Peters on Innovation

06 Apr 2023

Contributed by Lukas

Today's TBT is a Webinar Rich did in 2013 based on Innovation Legend Tom Peters and His tips for innovating your business.

1305: The Episode Where I Tear My Competitors A New One

05 Apr 2023

Contributed by Lukas

RIch explains why Website and SEO companies are not good at creating Websites and SEO that actually work.

1304: Better Canvassing Approaches

04 Apr 2023

Contributed by Lukas

Canvassing kind of has a bad rap, but if you use the tips and tricks Rich shares with you today, it can be very effective.

1303: 5 Ways To Benefit From A Brand Ambassador Program

03 Apr 2023

Contributed by Lukas

Today Rich gives you 5 Ways you can benefit from a Brand Ambassador Program.

1302: Sunday Podcast: How To Slow Down Time As We Get Older

02 Apr 2023

Contributed by Lukas

Rich is going to give you scientific advice on how to slow down time - and give you a formula for exactly how to do it.

1301: Topic Showcase: Knowing Your Numbers

01 Apr 2023

Contributed by Lukas

On this Topic Showcase we talk about knowing your numbers to achieve your goals in your business

1300: Marketing Matters Podcast, Volume 24: 5 Digital Tools You Should Be Using Right Now

31 Mar 2023

Contributed by Lukas

Rich talks about the 5 digital marketing tools that you need to be using in 2023

1299: TBT - Rapid Fire Innovation

30 Mar 2023

Contributed by Lukas

On this Throw Back Thursday Rich Goes Through 18 different innovation ideas for your company - then applies them to different industries! Listen and g...

1298: Is It Time To Level Up Your Website?

29 Mar 2023

Contributed by Lukas

Should you level up your website? That is the question Rich answers today.

1297: Breaking Down Two Recent Radio Buys

28 Mar 2023

Contributed by Lukas

What happens when the radio stations you want to advertise on aren't rated - which means you can't analyze their numbers? Rich explains what to do in ...

1296: 5 Ways to Stay The Same Size Forever

27 Mar 2023

Contributed by Lukas

Rich gives you 5 Ways to stay the same size forever in your business.. Or you can do the opposite and keep growing!

1295: Sunday Podcast: 10 Ideas For Service In Your Local Community

26 Mar 2023

Contributed by Lukas

Rich talks about serving people in your community - and he gives you 10 ideas on how to do just that!

1294: Podcast Highlight Show: 2023, Volume 06

25 Mar 2023

Contributed by Lukas

On this Podcast Highlight Show we talk about hiring good people, your Google Business Profile, ChatGPT and More...

1293: Random Friday: Small Town Radio, AI Copywriting, Sales Blunders, & More!

24 Mar 2023

Contributed by Lukas

Rich talks about a Small Town Radio, A cool website for getting marketing ideas, how to hold a scavenger hunt, a home show hack, Chat GPT, and a sales...

1292: TBT - Straight Talk About Lead Generation

23 Mar 2023

Contributed by Lukas

On this ThrowBack Thursday, Its a webinar in 2015 where Rich covers many topics - all related to lead generation.

1291: Simple 3-Step Formula For Great Marketing

22 Mar 2023

Contributed by Lukas

Rich Talks about Jim Rohn's Philosophy: "Have something good to say, say it well, and say it often" and how that works for your marketing.

1290: Webinar Replay: 3 Digital Sales & Marketing Tools You Should Be Using

21 Mar 2023

Contributed by Lukas

Rich gives you an overview of three digital marketing tools that could have tremendous benefit to your company.

1289: 5 Ways To Make Your Google Business Listing Work Better

20 Mar 2023

Contributed by Lukas

Rich talks with Katie Colihan about SEO and your Google Business listing for this 5 Ways to Monday.

1288: Sunday Podcast: 31 Cause of Failure According to Napoleon Hill

19 Mar 2023

Contributed by Lukas

Rich is going to Review Napoleon Hill's 31 causes of failure, with… you guessed it, a pinch of commentary.

1287: Topic Showcase: 5 Pillars of Identity

18 Mar 2023

Contributed by Lukas

Today we look into Level 10's approach to Identity in marketing, and how you can build yours.

1286: Marketing Matters Podcast, Volume 24: Direct Mail Strategies

17 Mar 2023

Contributed by Lukas

Rich shares how Direct Mail is still a great way to market in 2023.

1285: TBT - Innovation: The Wonderful World of Walt Disney

16 Mar 2023

Contributed by Lukas

Rich takes you behind the scenes and tells you the story you don't know about Disney--a story of brilliant innovation and a willingness to break all t...

1284: Does Sucking Make You SIck? Turning Strengths Into Weeknesses

15 Mar 2023

Contributed by Lukas

Rich talks about a Level 10 client that had a business so bad that the owner developed stress-induced shingles…He got so sick, literally, of sucking...

1283: Why You Should Use An Industry-Specific Hiring Process & How To Do It

14 Mar 2023

Contributed by Lukas

Here are Grant's Details: Grant Mazmanian The Pinnacle Group PinnacleGroupUSA.com 800-461-9995 [email protected]

1282: 5 Ways To Give Back To Your Community

13 Mar 2023

Contributed by Lukas

Today Rich gives you five ways to give back to your community.

1281: Sunday Podcast: Righteous Anger? A Closer Look at Jesus and the Moneychangers

12 Mar 2023

Contributed by Lukas

On this Sunday Episode, Rich tackles the topic of Righteous Anger

1280: Podcast Highlight Show: 2023, Volume 05

11 Mar 2023

Contributed by Lukas

The 5th Volume of the Level 10 Contractor Daily Podcast Highlight Show for 2023!

1279: Steve Rennenkamp: Building A True 5-Star Customer Experience

10 Mar 2023

Contributed by Lukas

Rich talks with Steve Rennenkamp from Energy Swing Windows about Creating a Culture of customer respect.

1278: TBT - Marketing To Past Customers

09 Mar 2023

Contributed by Lukas

Rich talks about what he calls "hopper systems." That's a systematic way to reach out to your customer base and ask for more business.

1277: Radio Case Study: Horizon Services

08 Mar 2023

Contributed by Lukas

Today's episode is a case study from one of Rich's old favorite clients, Horizon Services - focusing on their journey of growth through radio advertis...

1276: Caleb Nelson - The Psychology of Buyer's Remorse

07 Mar 2023

Contributed by Lukas

Rich Talks with Caleb Nelson from Destination Motivation about Experiential buying. Rich Mentions previous episodes: With Caleb Nelson Club Membership...

1275: 5 Ways To Become An Online Influencer To Promote Your Brand

06 Mar 2023

Contributed by Lukas

Want to become an influencer in your market? Rich has 5 Ways for you to do Just that!

1274: Sunday Podcast: Let's Stop It With This "Love The Sinner, Hate The Sin" Crap

05 Mar 2023

Contributed by Lukas

Rich talks about the Phrase "Love the Sinner, Hate the Sin". Can you REALLY do that?

1273: Topic Showcase: Marketing Offers

04 Mar 2023

Contributed by Lukas

On this Topic Showcase we are talking Offers. From discounts to educational material to running contests, offers can be a great way to move a prospect...

1272: Marketing Matters Podcast, Volume 23: Guerilla Marketing

03 Mar 2023

Contributed by Lukas

Rich talks about How to use your brain instead of your checkbook to generate leads!

1271: TBT - Innovation: Taking Krispy Kreme Down

02 Mar 2023

Contributed by Lukas

On this TBT Rich comes up with some Thought Provoking (and Fun) ideas on how a local Donut Shop can take on Krispy Kreme. Listen to get some great ide...

1270: Is It Time For You To Finally Get on the Radio?

01 Mar 2023

Contributed by Lukas

Rich covers the advantages to radio advertising… and growing your company with consistency and frequency of advertising.

1269: SEO Companies: Show Me Your Plan!

28 Feb 2023

Contributed by Lukas

Rich wants you to see this to your SEO company: Show Me Your Plan!

1268: 5 Ways To Leverage Your Company's Core Values

27 Feb 2023

Contributed by Lukas

Today's 5 Ways to Monday is all about leveraging your Company's Core Values in your culture and marketing.

1267: Why Religion Is Losing The Kids, And What To Do About It

26 Feb 2023

Contributed by Lukas

Teenagers and young adults are simply "opting out" of religion at alarming rates… which leads Rich to tackle the question--what can we do about it?

1266: Podcast Highlight Show: 2023, Volume 04

25 Feb 2023

Contributed by Lukas

The 4th Installment of the Level 10 Contractor Podcast Highlight Show for 2023!

1265: Why My Client Couldn't Convert Low-Cost PPC Leads

24 Feb 2023

Contributed by Lukas

Rich talks about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it D...

1264: TBT - Pimp My Ride: Standing Out Visually

23 Feb 2023

Contributed by Lukas

On this Throwback Thursday, it's all about finding ways to make the way you present yourself to the marketplace look bigger, better, cooler, brighter,...

1263: The Radio Ad That Made Peoples' Ears Bleed

22 Feb 2023

Contributed by Lukas

Today's episode is about getting outside the box and doing things a little differently. Plus, you can hear the ad that "made peoples ears bleed"!

1262: Let's Talk About Your Phone Number

21 Feb 2023

Contributed by Lukas

Rich is going to explore the importance of your phone number in advertising. Is it important? How much to pay for one? Where do I find a good one? All...

1261: 5 Ways To Improve The Content of Your Website

20 Feb 2023

Contributed by Lukas

Today Rich is talking about CONTENT, and specifically, how to make it more interesting, engaging, relevant, and AWESOME! Here are links to Past Headli...

1260: Sunday Podcast: Don't Let Your Ambition Outpace Your Ability

19 Feb 2023

Contributed by Lukas

Rich talks about Beliefs, Abilities, Motivation and Limitations on this Sunday Episode

1259: Topic Showcase: Using Financing

18 Feb 2023

Contributed by Lukas

On today's showcase we highlight financing and how to use it.

1258: Marketing Matters Podcast, Volume 22: Chase Shugarman

17 Feb 2023

Contributed by Lukas

Shugarman's Bath went from From Zero to $14M in 3 Years. How did they do it? Rich asks Chase Shugarman today!

1257: TBT - 5 Lessons & 3 Warnings From The Life of Larry H. Miller

16 Feb 2023

Contributed by Lukas

On This TBT, Rich highlights a biography of the late Larry H. Miller - Former owner of the Utah Jazz Team, and some things you can learn from his life...

1256: Keynote Replay: Pella Window Conference - Telling Your Story

15 Feb 2023

Contributed by Lukas

Rich shares on Identity and telling your story at the Pella Window Conference in Ft. Worth Texas, 2023

1255: Making Your Prospects Fall In Love With Your Company

14 Feb 2023

Contributed by Lukas

How do you get your prospects to fall in love with you (before you ever set foot in their home)? Rich explains how you can do it in your business.

1254: 5 Ways To Price Condition Your Prospects

13 Feb 2023

Contributed by Lukas

Rich gives you 5 Ways to price condition your customers so you don't hit them with 'sticker shock' when they meet with your sales person in their home...

1253: Sunday Podcast: It's Always Something, It's Never Nothing

12 Feb 2023

Contributed by Lukas

Today Rich looks at the idea that things always seem to be difficult.

1252: Podcast Highlight Show: 2023, Volume 03

11 Feb 2023

Contributed by Lukas

The 3rd volume of the Level 10 Contractor Podcast Highlight Show in 2023 - Giving you the best moments from the past couple weeks!

1251: Justin Bartley - The Most Detailed Discussion of Getting Repeat Business You've Ever Heard

10 Feb 2023

Contributed by Lukas

Justin Bartley is back on the Level 10 Contractor Daily Podcast, talking about his company Next Door and Window and how they get amazing repeat and re...