The Level 10 Contractor Daily Podcast

950: Quick Tips: Proximity Marketing

15 Apr 2022

Contributed by Lukas

On this show, Rich gives you some quick tips for proximity marketing - that really work. Resources: Have Level 10 Audit Your Website

949: Power, Precision, Passion

14 Apr 2022

Contributed by Lukas

This episode is a crash course on Power Precision and Passion - and why you need them in your marketing. RESOURCES: Have Level 10 Audit Your Website

948: Standing Out In A Crowd - Pimp My Ride

13 Apr 2022

Contributed by Lukas

How can you stand out from the crowd? Rich has some great ideas today for you - and it begins… with a chicken fajita. RESOURCES: Have Level 10 Audit...

947: Webinar Replay: Mailing To Your Customers Really Works

12 Apr 2022

Contributed by Lukas

This episode is a webinar from our friends at G4 Marketing about following up with existing customers with mailing programs! RESOURCES: Episode with ...

946: 5 Ways To Improve Employee Morale 5 Ways Your Website Is Failing... That You're Not Even Aware Of

11 Apr 2022

Contributed by Lukas

5 Ways that your website is failing - and you might not even be aware of it! RESOURCES: Have Level 10 Audit Your Website!

945: Sunday Podcast: From Zero To Furious In Half A Second

10 Apr 2022

Contributed by Lukas

Today - Rich is talking about ANGER! He's got a unique take - and some encouragement for us!

944: Podcast Highlight Show Vol. 7, 2022

09 Apr 2022

Contributed by Lukas

The Best 10 clips from the last two weeks! Enjoy

943: Our Blog Posts Can Beat Up Your Blog Posts - Volume 4

08 Apr 2022

Contributed by Lukas

Rich shares some recent diggable blog posts from Level 10 Partner Clients! RESOURCE: Have Level 10 Contractor Audit Your Website!

942: 25 Identities

07 Apr 2022

Contributed by Lukas

Rich Talks identity and what it looks like when it's actually fleshed out and put into a website in real life. It's a webinar from 2014 that shows 25 ...

941: Marketing Matters Podcast 01 - The Marketing Mindset

06 Apr 2022

Contributed by Lukas

Rich is hosting a new Podcast! Qualified Remodeler Magazine's "Marketing Matters" podcast debuted last month - and this is the inaugural episode for y...

940:You Have A Great Story To Tell... So Tell It!

05 Apr 2022

Contributed by Lukas

If you have a great story (or stories) to tell, like the contractor on this episode - You need to tell them! Resources: Have L10 Do an audit on YOUR w...

939: 5 Ways To Improve Employee Morale

04 Apr 2022

Contributed by Lukas

On today's 5 Ways to Monday… Rich gives you 5 great ideas about how to increase employee morale.

938: Sunday Podcast: Russell Brand on Addiction and Connection

03 Apr 2022

Contributed by Lukas

Todays episode will challenge everything you think you know about addiction…get ready to learn!

937: Topic Showcase: Educating Propsects

02 Apr 2022

Contributed by Lukas

Customers want to make the best buying decision. When you help them do that– they will see you as a font of knowledge and 9 times out of 10, wil sel...

936: New Roofer Radio Ads: Tell Your Story!

01 Apr 2022

Contributed by Lukas

Rich walks you through some new spots for a roofer, and shows you how "telling your story" is critical to marketing success. RESOURCES: Episode 344 -...

935: Finding The Story

31 Mar 2022

Contributed by Lukas

Rich teaches you why stories work, how to find good stories, elements of good stories, and where to put them!

934: GAF Wealthbuilder Live Presentation - Unlocking Unlimited Lead Flow

30 Mar 2022

Contributed by Lukas

A Recording of Rich from the 2022 GAF Wealthbuilder conference in San Diego! Resources: Have Level 10 Do an Audit of Your Website!

933: Should You Star In Your Own Ads?

29 Mar 2022

Contributed by Lukas

Should you star in your own TV and Radio Ads? That's a question Rich gets alot - and today he's here to give you his answer! RESOURCES: Have Level 10 ...

932: 5 Ways To Repurpose Your Awesome Blog Posts

28 Mar 2022

Contributed by Lukas

Rich gives you 5 ways to get more of the blog posts on your companies website! Resources: Clemens Home Solutions Blog/Video Bathroom Pros Blog/Video...

931: Sunday Podcast: What Is Real?

27 Mar 2022

Contributed by Lukas

Rich chats about how you can, if you are a Christian, withstand the tidal wave of negativity toward your faith… and how can you protect your kids ag...

930: Podcast Highlight Show: 2022, Volume 6

26 Mar 2022

Contributed by Lukas

Counting Down the best moments from the L10 podcast from the last two weeks!

929: Dealing With Pay-Per-Click "Noise"

25 Mar 2022

Contributed by Lukas

How do you deal with the NOISE that comes from doing PPC Advertising? Rich has some advice for you today…

928: The Plain English Approach To Business Writing

24 Mar 2022

Contributed by Lukas

This TBT Its a Webinar Rich did about clear copywriting - highlighting a book from Edward P. Bailey RESOURCES: Have Level 10 COntractor Audit Your Web...

927: The Blame Game, Part 2

23 Mar 2022

Contributed by Lukas

Part 2 of "The Blame Game!" Who do YOU blame when your advertising doesn't work???? Catch part one from Episode 926. RESOURCES: Have Level 10 Audit Yo...

926: The Blame Game, Part 1

22 Mar 2022

Contributed by Lukas

Rich has heard lots of excuses about why marketing and advertising doesn't work… but the person you may want to blame - looks right back at you in t...

925: 5 Ways To Find Installers You Might Not Have Considered

21 Mar 2022

Contributed by Lukas

Rich's 5 Creative ideas for finding installers during crazy busy seasons!

924: Sunday Podcast: Mentoring Kids: Measure Twice, Cut Once

20 Mar 2022

Contributed by Lukas

Rich shares some experiences he's had in his life--both as a kid and an adult… that shaped his perception of who he was and what was possible… and...

923: Topic Showcase: Level 10 Core Concepts

19 Mar 2022

Contributed by Lukas

Today we review core concepts of Level 10's marketing strategy: Identity, Pillars of Service, Hunting and Farming

922: You Can't Charge High Prices, Then Turnaround And Refuse To Pay Them

18 Mar 2022

Contributed by Lukas

Rich shares some about the Level 10 Mindset when it comes to charging high prices, but not wanting to spend high prices. Resources: Click to get your ...

921: Super Robust Proximity Marketing

17 Mar 2022

Contributed by Lukas

Rich explains how to do Proximity Marketing - but on Steroids. Resources: Click to schedule your Level 10 Website Audit!

920: When It Makes Sense To Overpay For Advertising

16 Mar 2022

Contributed by Lukas

Rich ended up paying more for radio for a client than he's paid for any radio anywhere, but there's a good reason which Rich will explains. Click to g...

919: Remodelers & Rock Bands - More Profitable With Age

15 Mar 2022

Contributed by Lukas

Rich talks about Hard Work, Harmony, and Longevity. And pays tribute to his favorite Rock Band! Resources: Click to Have Level 10 Audit your Website

918: 5 Ways To Tactfully Market Against Your Competitors

14 Mar 2022

Contributed by Lukas

How do you honestly and accurately measure how YOU do vs. how your competitors do–and use that information to your advantage? Rich Shares that today...

917: The Father Who Believed

13 Mar 2022

Contributed by Lukas

Rich shares a message from Steve Harvey about the influence of parents on kids.

916: Podcast Highlight Show: 2022, Volume 5

12 Mar 2022

Contributed by Lukas

The fifth volume of the Level 10 Contractor Podcast Highlight Show in 2022!

915: Best Practices For Creating Effective Client Testimonial Videos

11 Mar 2022

Contributed by Lukas

Rich shares about how to get good video testimonials from your clients.

914: 5 Biggest Marketing Mistakes, Mistake 5

10 Mar 2022

Contributed by Lukas

Today's episode is called "Stopping Short" which has to do with using enough Consistency and Frequency in your advertising to make sure the message ac...

913: The Curse of Knowledge: The More You Know, The Worse Off You Are

09 Mar 2022

Contributed by Lukas

It's hard to remember that you are talking to potential customers who have NO IDEA all the things you know about your product or industry...

912: Coming Up With A Killer Slogan

08 Mar 2022

Contributed by Lukas

Rich and one of his copywriters come up with a Slogan for a contractor...

911: 5 Ways to Implement Farming Principles

07 Mar 2022

Contributed by Lukas

On this 5 Ways to Monday, Rich talks about Wall Drug, Accelerated Discontentment...and then gives you 5 ways to use "farming" in your marketing

910: Higher Love - Agape

06 Mar 2022

Contributed by Lukas

Rich has something for you called "Higher Love, Agape"... he'll open your eyes to a new definition of love… a higher love… and how it can affect y...

909: Topic showcase - Branding

05 Mar 2022

Contributed by Lukas

On this topic showcase - Rich covers all things branding... and its MUCH more than just your colors and the way you wrap your trucks!

908: The Guy Who Doesn't Get It... And Who Never Will

04 Mar 2022

Contributed by Lukas

On today's strategy call with Rich, the caller is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out h...

907: 5 Biggest Marketing Mistakes, Mistake 4

03 Mar 2022

Contributed by Lukas

On this TBT, Rich covers the 4th (of 5) marketing mistakes that everyone makes called "Ignoring Future Buyers"

906: Show Up, Stand Out

02 Mar 2022

Contributed by Lukas

Rich breaks down SEO for a contractor - making it easy to understand: Your website needs to SHOW UP (in Google) and STAND OUT (so people want to do bu...

905: Interview With CompanyCam Founder, Luke Hansen

01 Mar 2022

Contributed by Lukas

Today, Rich is interviewing the founder and CEO of Company Cam - Luke Hansen!

904: 5 Ways To "Wall Drug" Your Prospects

28 Feb 2022

Contributed by Lukas

Wall Drugging: A Definition - "Hitting your potential client over the head with your marketing message over and over (and over) in a short timeframe, ...

903:Ask Not What God Can Do For You

27 Feb 2022

Contributed by Lukas

Rich talks a bit about prayer - and challenges us about what Prayer really is!

902: Podcast Highlight Show: 2022, Vol. 4

26 Feb 2022

Contributed by Lukas

The 4th installment of the Level 10 Contractor Daily Podcast Highlight show from 2022!

901: Financing: Your Secret Weapon To Increase Sales Price & Profitablity

25 Feb 2022

Contributed by Lukas

Rich explains how financing can help your business in many different areas!

900: 5 Biggest Marketing Mistakes, Mistake 3

24 Feb 2022

Contributed by Lukas

Rich is covering the 5 Biggest Marketing Mistakes - Today is mistake number 3!

899: Donut Wars, Episode 3: The Kill Shot

23 Feb 2022

Contributed by Lukas

Rich wraps up his take down of the Evil Donut Empire (Krispy Kreme) by enlisting help from all those who love an epic galactic donut battle. Namely, t...

898: Donut Wars, Episodes 1 & 2: The Force of The Brand & Marketing Wars

22 Feb 2022

Contributed by Lukas

Today Rich develops a plan for a local Donut Shop. His Goal is to take down the evil Donut Empire - Krispy Kreme…and give you some ideas for marketi...

897: 5 Ways to Use Confirmation Bias

21 Feb 2022

Contributed by Lukas

Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing

896: Loving The Unlovable

20 Feb 2022

Contributed by Lukas

This episode is about loving people who are really difficult to love. People who are mean to you - who are difficult to get along with - and who aren'...

895: Topic Showcase: Evidence

19 Feb 2022

Contributed by Lukas

Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge…...

894: Random Friday: Billboards, Lead Friction, and Advertising Rotations

18 Feb 2022

Contributed by Lukas

Rich talks billboards, credit unions and Ad Rotation… and more!

893: 5 Biggest Marketing Mistakes, Part 2

17 Feb 2022

Contributed by Lukas

On this TBT We are listening to the 5 Biggest Marketing Mistakes Audio Program Rich created sever years ago. This week, its Mistake #2 - "The Platitud...

892: Feel Good Ads - Explanation & Examples

16 Feb 2022

Contributed by Lukas

Rich is talking about (and sharing some) Feel Good Ads! Yes, you want listeners of your advertising to think you are good PEOPLE, not just a good comp...

891: Competing In A Crowded Marketplace

15 Feb 2022

Contributed by Lukas

"Victory going to the one with superior forces at the point of contact!" Find out what this quote means to Rich - and how it can help you in your mark...

890: 5 Ways To Show Some Love To Your Customers

14 Feb 2022

Contributed by Lukas

Rich gives you 5 Ways to share the love with your customers - that might even help your personal life too!

889: The Art of Being Interested In Your Spouse

13 Feb 2022

Contributed by Lukas

Rich Talks about paying attention that person you married--remember them? Even if you're not married, the advice Rich gives is great for nurturing any...

888: Podcast Highlight Show: 2022, Volume 3

12 Feb 2022

Contributed by Lukas

The 3rd Edition of the Podcast Highlight show for 2022!

887: Fly On The Wall: Coming Up With Company Slogans

11 Feb 2022

Contributed by Lukas

Rich chats with Level 10 Contractor Copywriter Nick Nordstrom about coming up with a Slogan for a Level 10 Client.

886: 5 Biggest Marketing Mistakes, Intro & Mistake #1

10 Feb 2022

Contributed by Lukas

Today We jump into a series based on a CD Program Rich released several years ago called "The 5 Biggest Marketing Mistakes… And How TO Overcome THem...

885: Moving Beyond Your Marketing Bread & Butter

09 Feb 2022

Contributed by Lukas

Rich encourages you to move out of your comfort zone - and get into Radio and television advertising to market your contractor business!!

884: Billboard Quick Tips

08 Feb 2022

Contributed by Lukas

Rich has 9 Billboard tips for you to spur you to action!

883: 5 Ways To Get More Repeat Business

07 Feb 2022

Contributed by Lukas

Rich serves up 5 Ways to intentionally get more repeat business.

882: Some Thoughts on Divorce

06 Feb 2022

Contributed by Lukas

Rich shares about a divorce - where the couple only knew how to put band-aids on their problems - and not solve the real underlying issues.

881: Topic Showcase: Storytelling

05 Feb 2022

Contributed by Lukas

Our Topic Showcast explains how and why it is crucial to tell your company's story in a way that explains–without a doubt–why you are the absolute...

880: Stern Advice To Small Remodelers

04 Feb 2022

Contributed by Lukas

Today's Episode is geared toward smaller remoders, and its all about having an understanding of what it takes to be successful in business, from a mar...

879: Psychology of Marketing Part 2

03 Feb 2022

Contributed by Lukas

Rich says if you understand how the mind works - you can master marketing. This is a second part of Psychology of Marketing

878: Comparing Advertising To Classic Rock: A Strong Intro Is A Must

02 Feb 2022

Contributed by Lukas

Classic Rockin' Rich compares a great INTRO of your Ads to Great intros in his Favorite Rock Tunes!

877: Leveraging Your Glass Breakage Warranty In Your Marketing

01 Feb 2022

Contributed by Lukas

Today Rich provides a little boost for those  who sell replacement windows. Rich explains why you should offer a free glass breakage warranty.

876: 5 Ways To Get Your Net Profits to 15% Or More

31 Jan 2022

Contributed by Lukas

How DO you edge the PROFITS up? That's what we're about to find out from Rich today - 5 ways to increase profits to 15% or more.

875: The Nine Year Lie

30 Jan 2022

Contributed by Lukas

Rich shares about a turning point in his life that happened when he first started his company back in 1994-95.

874: Podcast Highlight Show: 2022, Volume 2

29 Jan 2022

Contributed by Lukas

The second volume of the Level 10 Contractor Podcast Highlight Show in 2022!

873: The Nuts & Bolts of Starting A Podcast For Your Business

28 Jan 2022

Contributed by Lukas

If you have ever thought about starting a podcast for your business - Today's episode is for you! Rich chats with Jeff Brooks from Solid State Constru...

872: Psychology of Marketing, Part 1

27 Jan 2022

Contributed by Lukas

Rich talks about 7 different principles to help you understand the psychology behind marketing

871: Before and After Print Ad - Clemens Home Solutions

26 Jan 2022

Contributed by Lukas

Rich gets a request to help make an ad better! So he Checks the website and comes up with an idea! (One you can use in your marketing too!)

870: Cashing In On New Movers

25 Jan 2022

Contributed by Lukas

Rich is going to talk about how to generate sales by hitting up the one crowd of people you can be ABSOLUTELY certain are going to be buying what you ...

869: 5 Ways To Surprise Your Customers (In A Good Way)

24 Jan 2022

Contributed by Lukas

On today's episode, RIch builds a case for creating a "surprise" budget in your business and consistently giving gifts to your customers.

868: Running Through Hurdles

23 Jan 2022

Contributed by Lukas

Rich is going to tell you the story of the unlikeliest hurdling specialist… who taught him a lesson about facing adverisity head on.

867: Topic Showcase: Joint Ventures

22 Jan 2022

Contributed by Lukas

Today Rich is talking about working with other companies to leverage either their brand or their customer list to generate leads and sales - AKA - 'Jo...

866: Case Studies: Why You Need Them & How To Create Them

21 Jan 2022

Contributed by Lukas

What are case studies and why do you need them? Rich gets right to the point today and gives you some great ideas and examples of Case Studies for you...

865: 100 Power Statements

20 Jan 2022

Contributed by Lukas

Rich shares 100 Powerful headlines on today's Throwback Thursday. He explains why and how they are powerful and how you can use them to inspire your o...

864: The Seven Best Radio Ads I Ever Wrote

19 Jan 2022

Contributed by Lukas

Rich shares Seven (and a couple more) of his favorite ads (that work!) that he has written for clients over the years.

863: Keep The Momentum Going

18 Jan 2022

Contributed by Lukas

How do you keep the momentum going after resolutions wear off (or any other time of the year?)

862: 5 Ways To Create &Use Impactful Demonstrations

17 Jan 2022

Contributed by Lukas

Today is 5 ways to create & use powerful demonstrations to SHOW your prospects what you're all about.

861: The Guy in the Gorilla Suit

16 Jan 2022

Contributed by Lukas

Rich shares about Selective Attention - and how you might be missing the Gorilla in your life!

860: Podcast Highlight Show: 2022, Volume 1

15 Jan 2022

Contributed by Lukas

The First Volume of the Level 10 Contractor Daily Podcast Highlight show for 2022!

859: Random Friday: Sweepstakes Success, Frosting on the Cake, Fake Muscles, & More!

14 Jan 2022

Contributed by Lukas

Rich's Random Tidbits for the month of January 2022

858: Can David Beat Goliath?

13 Jan 2022

Contributed by Lukas

Rich explains how Little "Davids" can take out big Ole "Goliaths" in business.

857: Radio & TV Q&A From A Prospective Customer

12 Jan 2022

Contributed by Lukas

Rich answers questions about Radio and TV from an owner of a company that wants to start advertising! Shows Rich Mentioned: #437- When Should We Star...

856: Extreme Makeover - Roofing Damage Letter

11 Jan 2022

Contributed by Lukas

Rich dissects a marketing letter from a roofing company that got close to NO Results. Rich reworks the letter and shares how to make it work.

855: 5 Ways To Close Prospects Who Said No The First Time

10 Jan 2022

Contributed by Lukas

How do you close prospects who said "no" to you the first time? Rich has five ideas for you today…

854: God Loves the Druggies

09 Jan 2022

Contributed by Lukas

Rich tells the story of 'Zak' - who thought that God was looking out for him…but as it turns out, God was actually using him to look out for somebod...

853: Topic Showcase: New Year Goals

08 Jan 2022

Contributed by Lukas

On Today's Topic Showcase we are talking New Years Goals. We all want to grow our companies but we may need a little help planning the route.

852: Marketing Advice For A Startup Window Company

07 Jan 2022

Contributed by Lukas

If you have a new company - how do you generate leads with a shoestring budget? Great Question. Rich tackles it today with an owner of a new company.

851: TBT: Customer Service &Creating Raving Fans

06 Jan 2022

Contributed by Lukas

On this TBT Rich talks about customer service and creating raving fans