The Level 10 Contractor Daily Podcast

902: Podcast Highlight Show: 2022, Vol. 4

26 Feb 2022

Contributed by Lukas

The 4th installment of the Level 10 Contractor Daily Podcast Highlight show from 2022!

901: Financing: Your Secret Weapon To Increase Sales Price & Profitablity

25 Feb 2022

Contributed by Lukas

Rich explains how financing can help your business in many different areas!

900: 5 Biggest Marketing Mistakes, Mistake 3

24 Feb 2022

Contributed by Lukas

Rich is covering the 5 Biggest Marketing Mistakes - Today is mistake number 3!

899: Donut Wars, Episode 3: The Kill Shot

23 Feb 2022

Contributed by Lukas

Rich wraps up his take down of the Evil Donut Empire (Krispy Kreme) by enlisting help from all those who love an epic galactic donut battle. Namely, t...

898: Donut Wars, Episodes 1 & 2: The Force of The Brand & Marketing Wars

22 Feb 2022

Contributed by Lukas

Today Rich develops a plan for a local Donut Shop. His Goal is to take down the evil Donut Empire - Krispy Kreme…and give you some ideas for marketi...

897: 5 Ways to Use Confirmation Bias

21 Feb 2022

Contributed by Lukas

Today Rich Defines and explains Confirmation Bias and how to use it to the MAX in your business and marketing

896: Loving The Unlovable

20 Feb 2022

Contributed by Lukas

This episode is about loving people who are really difficult to love. People who are mean to you - who are difficult to get along with - and who aren'...

895: Topic Showcase: Evidence

19 Feb 2022

Contributed by Lukas

Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge…...

894: Random Friday: Billboards, Lead Friction, and Advertising Rotations

18 Feb 2022

Contributed by Lukas

Rich talks billboards, credit unions and Ad Rotation… and more!

893: 5 Biggest Marketing Mistakes, Part 2

17 Feb 2022

Contributed by Lukas

On this TBT We are listening to the 5 Biggest Marketing Mistakes Audio Program Rich created sever years ago. This week, its Mistake #2 - "The Platitud...

892: Feel Good Ads - Explanation & Examples

16 Feb 2022

Contributed by Lukas

Rich is talking about (and sharing some) Feel Good Ads! Yes, you want listeners of your advertising to think you are good PEOPLE, not just a good comp...

891: Competing In A Crowded Marketplace

15 Feb 2022

Contributed by Lukas

"Victory going to the one with superior forces at the point of contact!" Find out what this quote means to Rich - and how it can help you in your mark...

890: 5 Ways To Show Some Love To Your Customers

14 Feb 2022

Contributed by Lukas

Rich gives you 5 Ways to share the love with your customers - that might even help your personal life too!

889: The Art of Being Interested In Your Spouse

13 Feb 2022

Contributed by Lukas

Rich Talks about paying attention that person you married--remember them? Even if you're not married, the advice Rich gives is great for nurturing any...

888: Podcast Highlight Show: 2022, Volume 3

12 Feb 2022

Contributed by Lukas

The 3rd Edition of the Podcast Highlight show for 2022!

887: Fly On The Wall: Coming Up With Company Slogans

11 Feb 2022

Contributed by Lukas

Rich chats with Level 10 Contractor Copywriter Nick Nordstrom about coming up with a Slogan for a Level 10 Client.

886: 5 Biggest Marketing Mistakes, Intro & Mistake #1

10 Feb 2022

Contributed by Lukas

Today We jump into a series based on a CD Program Rich released several years ago called "The 5 Biggest Marketing Mistakes… And How TO Overcome THem...

885: Moving Beyond Your Marketing Bread & Butter

09 Feb 2022

Contributed by Lukas

Rich encourages you to move out of your comfort zone - and get into Radio and television advertising to market your contractor business!!

884: Billboard Quick Tips

08 Feb 2022

Contributed by Lukas

Rich has 9 Billboard tips for you to spur you to action!

883: 5 Ways To Get More Repeat Business

07 Feb 2022

Contributed by Lukas

Rich serves up 5 Ways to intentionally get more repeat business.

882: Some Thoughts on Divorce

06 Feb 2022

Contributed by Lukas

Rich shares about a divorce - where the couple only knew how to put band-aids on their problems - and not solve the real underlying issues.

881: Topic Showcase: Storytelling

05 Feb 2022

Contributed by Lukas

Our Topic Showcast explains how and why it is crucial to tell your company's story in a way that explains–without a doubt–why you are the absolute...

880: Stern Advice To Small Remodelers

04 Feb 2022

Contributed by Lukas

Today's Episode is geared toward smaller remoders, and its all about having an understanding of what it takes to be successful in business, from a mar...

879: Psychology of Marketing Part 2

03 Feb 2022

Contributed by Lukas

Rich says if you understand how the mind works - you can master marketing. This is a second part of Psychology of Marketing

878: Comparing Advertising To Classic Rock: A Strong Intro Is A Must

02 Feb 2022

Contributed by Lukas

Classic Rockin' Rich compares a great INTRO of your Ads to Great intros in his Favorite Rock Tunes!

877: Leveraging Your Glass Breakage Warranty In Your Marketing

01 Feb 2022

Contributed by Lukas

Today Rich provides a little boost for those  who sell replacement windows. Rich explains why you should offer a free glass breakage warranty.

876: 5 Ways To Get Your Net Profits to 15% Or More

31 Jan 2022

Contributed by Lukas

How DO you edge the PROFITS up? That's what we're about to find out from Rich today - 5 ways to increase profits to 15% or more.

875: The Nine Year Lie

30 Jan 2022

Contributed by Lukas

Rich shares about a turning point in his life that happened when he first started his company back in 1994-95.

874: Podcast Highlight Show: 2022, Volume 2

29 Jan 2022

Contributed by Lukas

The second volume of the Level 10 Contractor Podcast Highlight Show in 2022!

873: The Nuts & Bolts of Starting A Podcast For Your Business

28 Jan 2022

Contributed by Lukas

If you have ever thought about starting a podcast for your business - Today's episode is for you! Rich chats with Jeff Brooks from Solid State Constru...

872: Psychology of Marketing, Part 1

27 Jan 2022

Contributed by Lukas

Rich talks about 7 different principles to help you understand the psychology behind marketing

871: Before and After Print Ad - Clemens Home Solutions

26 Jan 2022

Contributed by Lukas

Rich gets a request to help make an ad better! So he Checks the website and comes up with an idea! (One you can use in your marketing too!)

870: Cashing In On New Movers

25 Jan 2022

Contributed by Lukas

Rich is going to talk about how to generate sales by hitting up the one crowd of people you can be ABSOLUTELY certain are going to be buying what you ...

869: 5 Ways To Surprise Your Customers (In A Good Way)

24 Jan 2022

Contributed by Lukas

On today's episode, RIch builds a case for creating a "surprise" budget in your business and consistently giving gifts to your customers.

868: Running Through Hurdles

23 Jan 2022

Contributed by Lukas

Rich is going to tell you the story of the unlikeliest hurdling specialist… who taught him a lesson about facing adverisity head on.

867: Topic Showcase: Joint Ventures

22 Jan 2022

Contributed by Lukas

Today Rich is talking about working with other companies to leverage either their brand or their customer list to generate leads and sales - AKA - 'Jo...

866: Case Studies: Why You Need Them & How To Create Them

21 Jan 2022

Contributed by Lukas

What are case studies and why do you need them? Rich gets right to the point today and gives you some great ideas and examples of Case Studies for you...

865: 100 Power Statements

20 Jan 2022

Contributed by Lukas

Rich shares 100 Powerful headlines on today's Throwback Thursday. He explains why and how they are powerful and how you can use them to inspire your o...

864: The Seven Best Radio Ads I Ever Wrote

19 Jan 2022

Contributed by Lukas

Rich shares Seven (and a couple more) of his favorite ads (that work!) that he has written for clients over the years.

863: Keep The Momentum Going

18 Jan 2022

Contributed by Lukas

How do you keep the momentum going after resolutions wear off (or any other time of the year?)

862: 5 Ways To Create &Use Impactful Demonstrations

17 Jan 2022

Contributed by Lukas

Today is 5 ways to create & use powerful demonstrations to SHOW your prospects what you're all about.

861: The Guy in the Gorilla Suit

16 Jan 2022

Contributed by Lukas

Rich shares about Selective Attention - and how you might be missing the Gorilla in your life!

860: Podcast Highlight Show: 2022, Volume 1

15 Jan 2022

Contributed by Lukas

The First Volume of the Level 10 Contractor Daily Podcast Highlight show for 2022!

859: Random Friday: Sweepstakes Success, Frosting on the Cake, Fake Muscles, & More!

14 Jan 2022

Contributed by Lukas

Rich's Random Tidbits for the month of January 2022

858: Can David Beat Goliath?

13 Jan 2022

Contributed by Lukas

Rich explains how Little "Davids" can take out big Ole "Goliaths" in business.

857: Radio & TV Q&A From A Prospective Customer

12 Jan 2022

Contributed by Lukas

Rich answers questions about Radio and TV from an owner of a company that wants to start advertising! Shows Rich Mentioned: #437- When Should We Star...

856: Extreme Makeover - Roofing Damage Letter

11 Jan 2022

Contributed by Lukas

Rich dissects a marketing letter from a roofing company that got close to NO Results. Rich reworks the letter and shares how to make it work.

855: 5 Ways To Close Prospects Who Said No The First Time

10 Jan 2022

Contributed by Lukas

How do you close prospects who said "no" to you the first time? Rich has five ideas for you today…

854: God Loves the Druggies

09 Jan 2022

Contributed by Lukas

Rich tells the story of 'Zak' - who thought that God was looking out for him…but as it turns out, God was actually using him to look out for somebod...

853: Topic Showcase: New Year Goals

08 Jan 2022

Contributed by Lukas

On Today's Topic Showcase we are talking New Years Goals. We all want to grow our companies but we may need a little help planning the route.

852: Marketing Advice For A Startup Window Company

07 Jan 2022

Contributed by Lukas

If you have a new company - how do you generate leads with a shoestring budget? Great Question. Rich tackles it today with an owner of a new company.

851: TBT: Customer Service &Creating Raving Fans

06 Jan 2022

Contributed by Lukas

On this TBT Rich talks about customer service and creating raving fans

850: Rifle Vs. Shotgun

05 Jan 2022

Contributed by Lukas

How do you make sure your prospect understands who you are, what you do and how you are different than your competitors? You need to act like an attor...

849: The Radio "Experts" Were Dangerously Wrong

04 Jan 2022

Contributed by Lukas

What happens when radio marketing "experts" Tell Rich his ads don't work? Well, first of all you get an upset Rich, but we also get to find out WHY he...

848: 5 Ways To Use Facebook In Your Business

03 Jan 2022

Contributed by Lukas

Rich gives you 5 ideas on how to use Facebook for your business.

847: Sunday Podcast: Streaking Into The New Year

02 Jan 2022

Contributed by Lukas

Today's Episode is all about achieving Goals through what Rich Calls "streaking"! He explains what it is, and how it relates to your goals, and you ca...

846: Best of Level 10: Highlight Show Vol 31

01 Jan 2022

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

845: Best of Level 10: Podcast Highlights Vol 30

31 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

844: Best of Level 10: Podcast Highlights Vol 29

30 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

843: Best of Level 10: Podcast Highlights Vol 28

29 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

842: Best of Level 10: Podcast Highlights Volume 27

28 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

841: Best of Level 10: Podcast Highlights Vol 26

27 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

840: Sunday Podcast: A Different Kind of New Year's Resolution

26 Dec 2021

Contributed by Lukas

Rich shares with you what he calls the "Un-Resolution" for 2022!

839: Christmas Special: The Real Meaning of Christmas - Entropy & Agape

25 Dec 2021

Contributed by Lukas

Today, on Christmas Day, Rich Shares what he believes is the TRUE meaning of Christmas! Merry Christmas to you!

838: Best of Level 10: Podcast Highlights Vol 25

24 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

837: Best of Level 10: Podcast Highlights Vol. 24

23 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

836: Best of Level 10: Podcast Highlights Vol. 23

22 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

835: Best of Level 10: Podcast Highlights Vol 22

21 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

834: Best of Level 10 : Podcast Highlights Vol 21

20 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

833: Sunday Podcast: Wise Men Still Seek Him

19 Dec 2021

Contributed by Lukas

This is another Christmas Story from Rich - One he wrote in 1997!

832: Best of Level 10; Podcast Highlights Vol 20

18 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

831: Best of Level 10: Podcast Highlights Vol 19

17 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

830: Best of Level 10: Podcast Highlights Vol 18

16 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

829: Best of Level 10: Podcast Highlights Vol 17

15 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

828: Best of Level 10: Podcast Highlights Vol 16

14 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

827:Best Of Level 10: Podcast Highlights Vol. 15

13 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

826: Sunday Podcast: Country Christmas 1948

12 Dec 2021

Contributed by Lukas

Today we are sharing 'A Country Christmas 1948'. A Story Rich wrote that was told to him by his Grandmother, about the year that Santa Claus didn't co...

825: Topic Showcase: Offers

11 Dec 2021

Contributed by Lukas

Today Rich is talking about OFFERS. Discounts, Educational Materials, Contests and MORE! He'll discuss what they are and why they are crucial to your ...

824: Quick TIps: Price Conditioning

10 Dec 2021

Contributed by Lukas

Rich gives you some quick thoughts on Price Conditioning...educating your prospect before the sales meeting!

823: TBT: Everything You Know About Pay-Per-Click Is Wrong

09 Dec 2021

Contributed by Lukas

Today's Throwback Thursday is from a webinar Rich did on the topic of Pay Per Click advertising.

822: Engage Turbo Mode: Neighborhood Mailing Program

08 Dec 2021

Contributed by Lukas

Rich talks with contractors in Canada about a mailing program they put together and He gives them feedback on the postcard they want to send to their ...

821: This Is What It Looks Like When You Really Love Your Company

07 Dec 2021

Contributed by Lukas

Rich visited a new client and attended their 'all company meeting'...what ensued was a valuable lesson in company culture - that he wants to pass alon...

820: 5 Ways To Increase Your Average Sale Amount

06 Dec 2021

Contributed by Lukas

Rich shares 5 Ways for you to increase your average sale amount, and earn more money from your customers!

819: Sunday Podcast: Taiwan Christmas 1988

05 Dec 2021

Contributed by Lukas

Today Rich shares memories from one of his Favorite Christmases - back in 1988 when he was a missionary in Taiwan!

818: Podcast Highlight Show, Volume 38

04 Dec 2021

Contributed by Lukas

The 38th edition of the Level 10 Contractor Daily Podcast Podcast Highlight Show.

817: Focus On Your Customers, Not Your Competitors

03 Dec 2021

Contributed by Lukas

Should you be focusing on your competitors? Rich will make the argument that you need to be focusing on your customers...NOT your competitors!

816: TBT: Radio Strategies

02 Dec 2021

Contributed by Lukas

This is a Throwback to a webinar Rich did in 2014 covering the ins and outs of Radio advertising - and it still holds up today.

815: Getting On The Google Map

01 Dec 2021

Contributed by Lukas

Rich and Katie Colihan (Level 10 SEO Guru) talk about getting found on the map section of Googles Search Results.

814: Why You Suck At Marketing

30 Nov 2021

Contributed by Lukas

Rich explains why the overwhelming majority of remodeling/home service contractors suck at marketing!

813: 5 Ways To Out-Maneuver Larger Competitors

29 Nov 2021

Contributed by Lukas

Today's 5 Ways to Monday is all about Out Maneuvering Your Larger Compeitors. You have to think like David to Beat your Goliath. Rich covers 5 scrappy...

812: Sunday Podcast: Entrepreneurship 301 - Overcoming Limiting Beliefs To Achieve Temporal and Spiritual Success

28 Nov 2021

Contributed by Lukas

This is a Speech Rich gave recently on the topic of Success - which takes a turn into spiritual matters!

811: Topic Showcase: Identity

27 Nov 2021

Contributed by Lukas

How do you determine what your identity points are… then execute on your identity? On Today's showcase we hit the ABC's of Level 10 Contractor Ident...

810: Entrepreneurship 201: The Story of Rich's Spectacular Business Failure

26 Nov 2021

Contributed by Lukas

Rich tells the spectacular story of the crashing and burning of his company 'Y2Marketing' back in 2004.

809: TBT: Everything's Great And Nobody's Happy

25 Nov 2021

Contributed by Lukas

Today's TBT is a Throwback to Last year's Thanksgiving message from Rich and Louis CK.

808: Easy & Inexpensive Ways To Significantly Increase Repeat & Referral Business

24 Nov 2021

Contributed by Lukas

Rich Talks with Brian Kaskavalciyan from gFourMarketing about Following up with your clients for repeat and referral business.

807: Gift Card Revenge

23 Nov 2021

Contributed by Lukas

Get away from giving boring gift cards with the help of Rich and some of his gift giving ideas!

806: 5 Ways To Cultivate A Thankful Heart

22 Nov 2021

Contributed by Lukas

In honor of the Thanksgiving Holiday - Rich shares 5 Ways to Cultivate a Thankful Heart.

805: Leap For Joy! Giving Thanks In All Things

21 Nov 2021

Contributed by Lukas

Rich shares the story of Merlin Carothers who was an Army Chaplain who learned to proactively Thank God for everything in his life - even the hardship...

804: Podcast Highlight Show, Volume 37

20 Nov 2021

Contributed by Lukas

This is the 37th edition of the Level 10 Contractor Daily Podcast highlight show - looking back at the best moments from the last two weeks!

803: Entrepreneurship 101

19 Nov 2021

Contributed by Lukas

What does it take to be a successful entrepreneur? Thats what Rich is talking about today - on this recording from a seminar he recently gave a group ...