The Level 10 Contractor Daily Podcast

850: Rifle Vs. Shotgun

05 Jan 2022

Contributed by Lukas

How do you make sure your prospect understands who you are, what you do and how you are different than your competitors? You need to act like an attor...

849: The Radio "Experts" Were Dangerously Wrong

04 Jan 2022

Contributed by Lukas

What happens when radio marketing "experts" Tell Rich his ads don't work? Well, first of all you get an upset Rich, but we also get to find out WHY he...

848: 5 Ways To Use Facebook In Your Business

03 Jan 2022

Contributed by Lukas

Rich gives you 5 ideas on how to use Facebook for your business.

847: Sunday Podcast: Streaking Into The New Year

02 Jan 2022

Contributed by Lukas

Today's Episode is all about achieving Goals through what Rich Calls "streaking"! He explains what it is, and how it relates to your goals, and you ca...

846: Best of Level 10: Highlight Show Vol 31

01 Jan 2022

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

845: Best of Level 10: Podcast Highlights Vol 30

31 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

844: Best of Level 10: Podcast Highlights Vol 29

30 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

843: Best of Level 10: Podcast Highlights Vol 28

29 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

842: Best of Level 10: Podcast Highlights Volume 27

28 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

841: Best of Level 10: Podcast Highlights Vol 26

27 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

840: Sunday Podcast: A Different Kind of New Year's Resolution

26 Dec 2021

Contributed by Lukas

Rich shares with you what he calls the "Un-Resolution" for 2022!

839: Christmas Special: The Real Meaning of Christmas - Entropy & Agape

25 Dec 2021

Contributed by Lukas

Today, on Christmas Day, Rich Shares what he believes is the TRUE meaning of Christmas! Merry Christmas to you!

838: Best of Level 10: Podcast Highlights Vol 25

24 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

837: Best of Level 10: Podcast Highlights Vol. 24

23 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

836: Best of Level 10: Podcast Highlights Vol. 23

22 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

835: Best of Level 10: Podcast Highlights Vol 22

21 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

834: Best of Level 10 : Podcast Highlights Vol 21

20 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

833: Sunday Podcast: Wise Men Still Seek Him

19 Dec 2021

Contributed by Lukas

This is another Christmas Story from Rich - One he wrote in 1997!

832: Best of Level 10; Podcast Highlights Vol 20

18 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

831: Best of Level 10: Podcast Highlights Vol 19

17 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

830: Best of Level 10: Podcast Highlights Vol 18

16 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

829: Best of Level 10: Podcast Highlights Vol 17

15 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

828: Best of Level 10: Podcast Highlights Vol 16

14 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

827:Best Of Level 10: Podcast Highlights Vol. 15

13 Dec 2021

Contributed by Lukas

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! M...

826: Sunday Podcast: Country Christmas 1948

12 Dec 2021

Contributed by Lukas

Today we are sharing 'A Country Christmas 1948'. A Story Rich wrote that was told to him by his Grandmother, about the year that Santa Claus didn't co...

825: Topic Showcase: Offers

11 Dec 2021

Contributed by Lukas

Today Rich is talking about OFFERS. Discounts, Educational Materials, Contests and MORE! He'll discuss what they are and why they are crucial to your ...

824: Quick TIps: Price Conditioning

10 Dec 2021

Contributed by Lukas

Rich gives you some quick thoughts on Price Conditioning...educating your prospect before the sales meeting!

823: TBT: Everything You Know About Pay-Per-Click Is Wrong

09 Dec 2021

Contributed by Lukas

Today's Throwback Thursday is from a webinar Rich did on the topic of Pay Per Click advertising.

822: Engage Turbo Mode: Neighborhood Mailing Program

08 Dec 2021

Contributed by Lukas

Rich talks with contractors in Canada about a mailing program they put together and He gives them feedback on the postcard they want to send to their ...

821: This Is What It Looks Like When You Really Love Your Company

07 Dec 2021

Contributed by Lukas

Rich visited a new client and attended their 'all company meeting'...what ensued was a valuable lesson in company culture - that he wants to pass alon...

820: 5 Ways To Increase Your Average Sale Amount

06 Dec 2021

Contributed by Lukas

Rich shares 5 Ways for you to increase your average sale amount, and earn more money from your customers!

819: Sunday Podcast: Taiwan Christmas 1988

05 Dec 2021

Contributed by Lukas

Today Rich shares memories from one of his Favorite Christmases - back in 1988 when he was a missionary in Taiwan!

818: Podcast Highlight Show, Volume 38

04 Dec 2021

Contributed by Lukas

The 38th edition of the Level 10 Contractor Daily Podcast Podcast Highlight Show.

817: Focus On Your Customers, Not Your Competitors

03 Dec 2021

Contributed by Lukas

Should you be focusing on your competitors? Rich will make the argument that you need to be focusing on your customers...NOT your competitors!

816: TBT: Radio Strategies

02 Dec 2021

Contributed by Lukas

This is a Throwback to a webinar Rich did in 2014 covering the ins and outs of Radio advertising - and it still holds up today.

815: Getting On The Google Map

01 Dec 2021

Contributed by Lukas

Rich and Katie Colihan (Level 10 SEO Guru) talk about getting found on the map section of Googles Search Results.

814: Why You Suck At Marketing

30 Nov 2021

Contributed by Lukas

Rich explains why the overwhelming majority of remodeling/home service contractors suck at marketing!

813: 5 Ways To Out-Maneuver Larger Competitors

29 Nov 2021

Contributed by Lukas

Today's 5 Ways to Monday is all about Out Maneuvering Your Larger Compeitors. You have to think like David to Beat your Goliath. Rich covers 5 scrappy...

812: Sunday Podcast: Entrepreneurship 301 - Overcoming Limiting Beliefs To Achieve Temporal and Spiritual Success

28 Nov 2021

Contributed by Lukas

This is a Speech Rich gave recently on the topic of Success - which takes a turn into spiritual matters!

811: Topic Showcase: Identity

27 Nov 2021

Contributed by Lukas

How do you determine what your identity points are… then execute on your identity? On Today's showcase we hit the ABC's of Level 10 Contractor Ident...

810: Entrepreneurship 201: The Story of Rich's Spectacular Business Failure

26 Nov 2021

Contributed by Lukas

Rich tells the spectacular story of the crashing and burning of his company 'Y2Marketing' back in 2004.

809: TBT: Everything's Great And Nobody's Happy

25 Nov 2021

Contributed by Lukas

Today's TBT is a Throwback to Last year's Thanksgiving message from Rich and Louis CK.

808: Easy & Inexpensive Ways To Significantly Increase Repeat & Referral Business

24 Nov 2021

Contributed by Lukas

Rich Talks with Brian Kaskavalciyan from gFourMarketing about Following up with your clients for repeat and referral business.

807: Gift Card Revenge

23 Nov 2021

Contributed by Lukas

Get away from giving boring gift cards with the help of Rich and some of his gift giving ideas!

806: 5 Ways To Cultivate A Thankful Heart

22 Nov 2021

Contributed by Lukas

In honor of the Thanksgiving Holiday - Rich shares 5 Ways to Cultivate a Thankful Heart.

805: Leap For Joy! Giving Thanks In All Things

21 Nov 2021

Contributed by Lukas

Rich shares the story of Merlin Carothers who was an Army Chaplain who learned to proactively Thank God for everything in his life - even the hardship...

804: Podcast Highlight Show, Volume 37

20 Nov 2021

Contributed by Lukas

This is the 37th edition of the Level 10 Contractor Daily Podcast highlight show - looking back at the best moments from the last two weeks!

803: Entrepreneurship 101

19 Nov 2021

Contributed by Lukas

What does it take to be a successful entrepreneur? Thats what Rich is talking about today - on this recording from a seminar he recently gave a group ...

802: TBT: Some People Will Fail No Matter What

18 Nov 2021

Contributed by Lukas

On Today's throwback Episode - Rich talks about the right mindset to be successful in business. Enjoy this recording from a training all the way back ...

801: Dealing With Crummy Internet Lead Services

17 Nov 2021

Contributed by Lukas

Rich talks about the pros and cons of pursuing what he calls "aggregated leads"

800: The Wealthy Contractor Podcast: What To Expect The Next Few Years

16 Nov 2021

Contributed by Lukas

Today's episode is an interview Rich did with Brian K. from 'The Wealthy Contractor' Podcast - talking about what's coming in the next few years for c...

799: 5 Ways To Provide Social Proof To Your Prospects

15 Nov 2021

Contributed by Lukas

Rich Gives you 5 Ways to provide Social Proof to your prospects.

798: Sunday Podcast: Personal Edge - Gratitude

14 Nov 2021

Contributed by Lukas

On this "Throwback Sunday" Rich talks about Gratitude.

797: Topic Showcase: Online Reviews

13 Nov 2021

Contributed by Lukas

On this topic showcase we are talking about Online Reviews - how powerful they are, and how to get them.

796: 10 Things That Make Level 10 Websites Better Than Most

12 Nov 2021

Contributed by Lukas

What separates a great website from a mediocre one? Today, Rich shares 10 things that Level 10 Contractor does to ensure your new website is better th...

795: TBT: The Need For Speed

11 Nov 2021

Contributed by Lukas

This TBT Rich tackles how fast you get back to your leads...

794: Top 500 Live Keynote: Why Branding Should Be Your #1 Objective

10 Nov 2021

Contributed by Lukas

Rich gives a keynote to the Remodeler top 500 Live Conference on the topic of Branding!

793: Should I Use Stand-Alone Landing Pages?

09 Nov 2021

Contributed by Lukas

Should you use stand alone landing pages, or should you send web traffic to landing pages that are on your website? Rich offers his thoughts to this, ...

792: 5 Ways To Deploy Empathy and Kindness In Your Business

08 Nov 2021

Contributed by Lukas

Can "soft skills" like empathy and kindness make a positive difference in your business? Rich gives you five ways these skills can make you better at ...

791: Sunday Podcast: The Biggest Liar You'll Face All Day

07 Nov 2021

Contributed by Lukas

Rich shares about hypocrisy - and how you can (hopefully) eliminate it from your life.

790: Podcast Highlight Show, Volume 36

06 Nov 2021

Contributed by Lukas

The thirty-sixth volume of our Level 10 Contractor Podcast Highlight Show

789: How To Deal With Long Lead Times While Selling In The Home

05 Nov 2021

Contributed by Lukas

How do you deal with the long lead times that are becoming more and more common? Rich has a plan for you, plus a script for in home use!

788: TBT: Stand For Something - Forging Your Identity

04 Nov 2021

Contributed by Lukas

Today's TBT is all about Identity - Rich gives many examples of what it is and how to use it in your marketing.

787: Here Comes The Poo-Poo Platter (Again!)

03 Nov 2021

Contributed by Lukas

What do you do when you get a crappy proposal from a local TV or radio station? How do you know its a crappy proposal? Well, you should send it to Ric...

786: Holiday Selling Ideas

02 Nov 2021

Contributed by Lukas

How can you get more sales during the holiday season (a typically slow time of year?)... Santa Rich has some great ideas to stuff your stockings full.

785: 5 Ways to Reach Out To Previous Customers

01 Nov 2021

Contributed by Lukas

Rich gives you 5 great ways to reach out to your previous customers. You know you should be doing that, right?

784: Sunday Podcast: When Bad Things Happen To Good People

31 Oct 2021

Contributed by Lukas

How do you deal with hard things in your life? They are going to happen to all of us, and Rich has some thoughts to help

783: Topic Showcase - SEO

30 Oct 2021

Contributed by Lukas

Today we cover the topic of SEO. It can seem "mysterious" and even FRUSTRATING! But, as Rich explains, it can be understood - and yes, it does take so...

782: Why Level 10 Charges $25,000 For A "$5,000" Website

29 Oct 2021

Contributed by Lukas

Rich explains in detail why Level 10 Contractor websites "cost more" than the average web development company. Resources Rich Mentioned: Level 10 Webs...

781: TBT: How To Sell Preventative Maintenance

28 Oct 2021

Contributed by Lukas

Rich says "Great copy is the result of having a great idea" - and that's what today's TBT is all about.

780: Time To Consider Raising Your Prices

27 Oct 2021

Contributed by Lukas

Rich talks about rasising your prices - so you can afford to build your brand!

779: Quick Tips: Contests

26 Oct 2021

Contributed by Lukas

Rich gives you some quick tips on how to run a contest to generate leads.

778: 5 Ways to Convert More Leads To Appointments

25 Oct 2021

Contributed by Lukas

Rich shares 5 Ways to Convert More of your leads into appointments.

777: Sunday Podcast: Let's Talk About Hopelessness

24 Oct 2021

Contributed by Lukas

Have you lost Hope? Rich shares some ideas and stories on how to gain it back.

776: Podcast Highlight Show Vol 35

23 Oct 2021

Contributed by Lukas

The 35th edition of the Level 10 Contractor Daily Podcast Show - highlights! The Best moments from the past two weeks.

775: Jedi Radio Negotiations

22 Oct 2021

Contributed by Lukas

Rich shares his Yoda-like media buying skills! If you are currently buying media for your company - you need to listen to this episode...

774: TBT: A Masterclass In Copywriting

21 Oct 2021

Contributed by Lukas

On this TBT Rich works with a roofing company on their marketing material to make them sound top notch.

773: 172 Hardwood Dowel Rods

20 Oct 2021

Contributed by Lukas

Rich shares a story from his earliest days in marketing - and why telling your story with power precision and passion is essential to great marketing.

772: The Lost Art of the Information Offer

19 Oct 2021

Contributed by Lukas

What if you gave your prospects more information - Instead of ONLY asking people to call in for appointments or a promotion…. Rich has all the detai...

771: 5 Ways To Use Text Messaging In Your Business

18 Oct 2021

Contributed by Lukas

Rich gives 5 ways for you to use texting to stay in touch with your customers and prospects.

770: Sunday Podcast: I Hate These Stupid Macroons

17 Oct 2021

Contributed by Lukas

Rich explores the topic of being an accuser or an advocate - and Macaroons.

769: Topic Showcase: Injecting Fun Into Your Marketing

16 Oct 2021

Contributed by Lukas

This episode is all about FUN! Specifically, it's a challenge to you to find ways to make doing business with your company more fun!

768: Friday Rant: Don't Let Perfect Be The Enemy of Good

15 Oct 2021

Contributed by Lukas

How do you give yourself (and others) permission to be less than perfect? Rich has some ideas for you. Maybe it has to do with empathy and kindness.

767: TBT: Book Review - Made To Stick

14 Oct 2021

Contributed by Lukas

On This TBT Rich shares his thoughts on one of his favorite marketing books - 'Made to Stick'

766: A Plan For Getting From $6M to $20M

13 Oct 2021

Contributed by Lukas

What does it take to grow to a 20 Million Dollar Company? Rich Answers that question from an HVAC Company.

765: How To Create A Powerful About Us Page

12 Oct 2021

Contributed by Lukas

The About Us Page on your website is often forgotten... but Rich Shares why it's a great opportunity to share your IDENTITY!

764: 5 Ways To Negotiate Better Media Deals

11 Oct 2021

Contributed by Lukas

Rich gives you 5 tips on how to get more for less when it comes to buying ads for Radio and TV.

763: Sunday Podcast: How To Remove Warts, With Or Without A Miracle

10 Oct 2021

Contributed by Lukas

Rich talks about miracles - are they more common than you think?

762: Podcast Highlight Show, Volume 34

09 Oct 2021

Contributed by Lukas

The 34th edition of the Level 10 Contractor Daily Podcast Highlight show!

761: Innovating The NBA, Part 2

08 Oct 2021

Contributed by Lukas

With the NBA season just gearing up, Rich shares MORE of his ideas on how to innovate the NBA. If you like innovative ideas that might spark new ideas...

760: TBT: Injecting Power, Precision, and Passion Into Your Marketing

07 Oct 2021

Contributed by Lukas

On this TBT Rich talks with a customer about a mailer -making sure that it has all the 'identity' it needs, to make a strong case to the prospect!

759: Innovating The NBA, Part 1

06 Oct 2021

Contributed by Lukas

With the NBA season just gearing up, Rich shares his ideas on how to innovate the NBA. If you like innovative ideas that might spark new ideas for you...

758: How To Make A Fortune By Making No Profits

05 Oct 2021

Contributed by Lukas

How do you make a fortune if your company has no profits? Well, take page from the Amazon playbook - Rich will explain in this episode.

757: 5 Ways To Advertise For Almost No Money

04 Oct 2021

Contributed by Lukas

Rich has 5 Ways to advertise for pretty much no money at all!

756: Sunday Podcast: 101 Leadership Tips, Part 2

03 Oct 2021

Contributed by Lukas

Rich Shares the second half of his 101 Leadership tips. Rich Mentioned: The end of forgiveness as you know it Be 100% Responsible The Nine Year Lie  ...

755: Topic Showcase: Referrals

02 Oct 2021

Contributed by Lukas

Today's Topic Showcase Focuses on Referrals. How is your referral program working?

754: Webinar Replay: Brand Ambassador Online Training Program

01 Oct 2021

Contributed by Lukas

This webinar replay highlights the new Brand Ambassador Program put together by Level 10 Contractor and Tony Hoty Training and Consulting!

753: TBT: How To Advertise For An Open House To Show Off Your Work

30 Sep 2021

Contributed by Lukas

Rich Dissects a Postcard that a contractor wants to send to invite people to an open house they're holding, at the home of one of their customers wher...

752: Recent Diggable Content, Volume 4

29 Sep 2021

Contributed by Lukas

Rich shares some new diggable content from four Level 10 Contractor Clients!

751: Positioning Yourself As An Expert

28 Sep 2021

Contributed by Lukas

Rich Has some ideas about how to make yourself and expert to the marketplace.