Daymond John Reveals the Real Secret to Building a Legacy
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What does Daymond John say about the true purpose of entrepreneurship?
The legend himself Damon John.
Damon John is a legendary entrepreneur, best-selling author, and celebrated branding expert. He turned Fubu into a six billion dollar global powerhouse and as founder and CEO of the Shark Group continues to mentor and empower the next generation of entrepreneurs.
When you're a parent, do you really think of a legacy? That's what the business is, right? You think of taking care of this child today and doing the best you can do to give that child the abilities, right? To teach you to read, to write, to deal with bullies, to not deal with this. You know, you wake up every day and be of service to the child and to the business.
Most beginners they actually have more of the long term vision without the reality of what should happen in the short term.
You gotta have a long-term reality of I'm going to create this at the end of the day, but it just changes. Mm-hmm. Right? I mean these things change. I don't know how many businesses that are big today started off as what it was going to be.
Someone's out there that they're entrepreneur, they're getting started, they're trying to build a brand and eventually build a legacy and make their life better and the life of other people.
Why does Daymond argue that chasing money is the wrong goal for founders?
What are some general tips you'd give them?
I do want to say and listen. It spans
the globe like a super highest cold internet. Elvis, Fred, I forgot. Today Apple is going to reinvent the phone. It's not over until I win! The Living Your Legacy podcast. For those who live to leave a legacy. Sensational turn! Open! Chicago with the lead! You said Paul is the fastest man on the planet! You can live your dreams!
Okay, so Damon, we're talking about legacy, right? Uh and I believe entrepreneurship and legacy combine. I mean, a lot of people think entrepreneurship from the outside's about money, but most entrepreneurs I know it's about making the world a better entrepreneurship is not about money. Uh uh yeah, just talk about that.
How can new entrepreneurs turn a long‑term vision into daily actions?
What what do you mean most entrepreneurs are really passionate about?
I've never met an entrepreneur that that did it for money. You know, let's look at Kevin O'Leary. I mean, we're talking about a scumbag here, right? Or just a pure scumbag. He actually's not doing it for money. You know, money is a by product of him liking complicated um financial structures that manage a downside. If you think about it right there, have you ever you see him on there when he's like, Oh, you know, uh I would do this, that, a dollar, move it over here, move it over there. He likes the puzzle. Yeah. Right? So, you know, the people who end up doing it for money is like street drug dealers, people who like you know, it's just uh it's not money, man. Mm-hmm.
And what and what what about entrepreneurs that are trying to do it for good, right?
What practical steps does Daymond recommend for building a brand that lasts?
And to build a better planet in some way or fix or solve a problem. What what was some advice you would give to them? 'Cause a lot of them are starting out, they have these big goals and dreams, they have this legacy they want to leave. But I try and explain there's a lot of middle steps that they have to master.
You know, I think somebody can relate to a lot of things. They can relate to something, being a parent. When you're a parent, do you really think of a legacy? Do you really think of w that's what the business is, right? You think of taking care of this child today and doing the best you can do to give that child the abilities, right, to teach it to read, to write, to deal with bullies, to not deal with this, to whatever the case is. You don't you don't sit there and go, my child Is going to be a president or an actor or an actress or a scientist or a doctor. You can't predict these things. You know, you wake up every day and be of service to the child and to the business. It's the same thing. You know, I didn't create FUBU thinking it was gonna be if you think about all of these things that when when Steve Jobs, all these things created out of their garages and all that, it was never a legacy.
You just don't think of it like that. So so what you can think of though.
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Chapters
8 chapters
1
What does Daymond John say about the true purpose of entrepreneurship?
0:00–1:02
2
Why does Daymond argue that chasing money is the wrong goal for founders?
1:02–2:03
3
How can new entrepreneurs turn a long‑term vision into daily actions?
2:03–2:51
4
What practical steps does Daymond recommend for building a brand that lasts?
2:51–3:57
5
Why is the ability to pivot and test ideas essential for lasting success?
3:57–4:54
6
What lessons does Daymond share from iconic brands like FUBU, Virgin, and Nike?
4:54–5:46
7
How does staying authentic to your DNA protect your legacy?
5:46–6:39
8
What final advice does Daymond give for creating a legacy that outlives you?
6:39–7:48
Speakers
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