From Addiction to Building a Health Brand
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How did Kayla’s early life and addiction shape her path to health entrepreneurship?
My journey's been nothing short of difficult, but for where I'm at today and like what people know now, we are carving our way out in the health industry and we're really trying to stand apart from being like just a meal prep company.
It's difficult, but it's all kind of come together because of her. You know, she manages the family, she manages the company. Yeah, she makes it work.
Kayla Strauba is the founder of PowerFit TX, alongside her husband and co-founder, Dennis Straubba. Together, they've built a Houston-based health and lifestyle brand, combining fresh meal prep, nutrition coaching, personal training, protein snacks, and a growing network of retail locations.
Okay, I got the protein, I got the creatine and now it's like okay, I gotta watch my meal plans and everything. And it's a lot. Yeah. And then all that at once is like why I could never get through that three months 'cause it's just
Like Jesus, man. That's why most people fall short of their their long term goal. It's the nutrition. Either you you pick company A that sends you not so great stuff that you don't want to eat, or you choose option B, which is do it all yourself. So when a company like PowerFit comes along, you know, where you have a hundred different things on the menu that all taste great and that all perfectly hit your macros and have zero preservatives, it's That's a pretty astounding thing to be able to do that and now meet your goals.
Yeah, and one of the uh the things that does set us apart with you know, in Houston there's a lot of milk prep companies. But the other thing for us is that
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Hey, welcome back everyone to another episode of Living Your Legacy Podcast. I'm your host again, Jay Slangan. And yeah, we're here down in the Miami Beach studios, and we get the privilege to talk to some of the best entrepreneurs, the disruptors and experts, but also the mopreneurs. Like we have here today, a special couple that's joined us, and let me tell you, their story is nothing less than just incredible.
I'm Kayla Strabi and the founder of PowerFit TX in Houston, Texas. And we traveled here to Miami to film the show.
All right. And what's the day, man? And I'm Dennis Straubby. I'm Kayla's husband. Um Co founder and trophy husband.
Okay,
okay, okay, what's up? Um but yeah, uh so Uh have you guys been to Miami Beach? How's how's the studios been?
The studios are amazing. Um this is actually our second time to be in Miami, so it was cool to know that this is where the show was um being cast at. But it's been a fun time. The new studio is super cool.
Uh so I just did your sessions, right? Uh and it was quite amazing. We we started off with some I I like to ask people what kind of music you're into, right? 'Cause I like to check out different genres, discover new stuff. And you guys were like into metal and I was like, Okay, give me a give me a band. And whoa, okay, that started my Friday off. It was like some hardcore, you know, some hardcore that's all I could say about it. But it was the heavy side of metal. Um and yeah, that's how we started. And yeah, you guys are have a lot of tattoos. You you used to be a tattoo artist? Yes, sir. Did you uh are you responsible for any of this artwork here?
None of the visible stuff. I've done a few things on her uh on her legs and stuff, but nothing significant.
Uh, your journey has been nothing short of incredible, right? Uh your childhood, you had, you know, dealt with some difficulties that no child should ever have to deal with uh when it comes down to addiction at 14 years old or, you know, sexual abuse as well at a young age. And then getting over all that at such a young age, and then falling into a young Mom hood, right? Uh And yeah, I mean i you guys are gonna have to tune into our episode.
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Chapters
6 chapters
1
How did Kayla’s early life and addiction shape her path to health entrepreneurship?
0:00–9:47
2
What pivotal moment sparked Kayla’s commitment to movement and fitness while in jail?
9:47–18:31
3
How does Power Fit TX differentiate itself from typical meal‑prep companies?
18:31–21:21
4
What services beyond meal prep does Power Fit TX offer to clients?
21:21–22:18
5
How do Kayla and Dennis balance a family of seven with a growing multi‑location business?
22:18–25:21
6
What is the concept behind Power Fit TX’s protein bakery and snack line?
25:21–25:22