How a Publisher Built a Legacy by Betting on Overlooked Voices
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What motivated Lisa Diane Kastner to start Running Wild Press?
My philosophy is to bring forward whatever that magic is that someone has created and lift it up and then find opportunities where it can then be shared across other platforms.
I don't know about you, but there's something about... Lisa Diane Kastner is a purpose-driven entrepreneur, executive editor, and the founder of Running Wild Press. Drawing from her journey of overcoming personal adversity, she empowers underrepresented writers to share their unique stories, creating a lasting legacy of authentic representation, creative freedom, and transformative literature.
I'm going to find those artists who are putting out great stuff. I'll acquire it. They keep the licensing. They basically keep the copyright, but they give me the right to represent them in ebook, paperback, audio book, TV, film, you name it. It's about those brands. It's about those stories that people are putting out there. I can help guide those people in refining what they have put either on the page or on the screen or what have you and make it the ultimate that it can be. We can help that person realize.
It spans the globe like a super high school internet. Today, Apple is going to reinvent the ball. It's not over until I win. The Living Your Legacy podcast for those who live to leave a legacy.
That's it.
Welcome back to another episode of the Women in Power podcast for Inside Success.
I'm Ray Gutierrez. Joining me today is yet again, another powerful woman of awesomeness. And I'm not just talking about her awesome shirt. I love her laugh. Lisa Kastner. How are you, Lisa?
I'm fabulous. How are you doing?
Fantastic. It's Friday. Yes. So what brings you into these neck of the woods?
You guys, oh my God, you guys are amazing. I love all the work you're doing. Oh, cool.
Seriously. Very cool. We're very proud and championed of our success in a very short amount of time. And it's because of all of you folks, like you all believe and we're thriving together. So it's a very much an energy, a piece of power.
How does licensing create opportunities beyond traditional publishing?
Let's not go down that way. It's going to be a different podcast very, very soon. But you are a woman in power. We're literally about to film your episode. You're in our studios. You're in Miami. How do you feel?
I feel fantastic. I mean, even just all the prep was so fabulous, kind of revisiting like how we got here. And my sentiments are quite similar to yours where, although I get that this is a Women in Power episode, it's not about the individual, it's about the community and how we all really lift each other up and we really make things magic. And we're doing it.
Hell yeah. It's, it's quite interesting. Like even when I found the gig, uh, working with Rudy, I found the funnel, like this dark backdoor, backdoor, backdoor entrance where it's like, ha ha, this is a great way to like the funnel out the nonsense and they don't quite get how to onboard.
Yeah.
And then when I finally got the call from Jen, I was like, aha, what took you so long? And then, and then yada, yada, yada, like a Seinfeld would say, yada, yada. We've landed here and now I'm in front of you and it's very divine. And we recognize that here. And we have the opportunity to film those moments on camera and tell that story through Insight Success. But let's talk about you. What are we going to learn about you in your episode?
Um, we're going to learn about, uh, how I came up where I came up and, um, what actually brought me to running a licensing content creation distribution company, but also how other people like, how do you make your magic happen? Right.
Are you real?
No.
Dude, we're going to talk. We're gonna make action figures together. You have no idea. I'm gonna blow your motherfucking mind.
Dude, I just came from San Diego Comic-Con. Hells yeah, we are.
Dude, I'm gonna blow this woman's fucking mind.
What is the importance of discovering overlooked talent in publishing?
You have no idea who the fuck you're talking to. And that's three F-bombs in a row. You're blowing my mind.
Just so you know, we just published Scott Leva's memoir. You know who Scott is? I'm aware. I love your expression as soon as I mention him. So Scott, for those who may not know, so Scott, many call him the original Spider-Man.
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Chapters
8 chapters
1
What motivated Lisa Diane Kastner to start Running Wild Press?
0:00–2:37
2
How does licensing create opportunities beyond traditional publishing?
2:37–4:28
3
What is the importance of discovering overlooked talent in publishing?
4:28–5:17
4
How can asking the right questions unlock an artist's potential?
5:17–9:27
5
What does it mean to build a supportive community in the creative industry?
9:27–12:39
6
How can great stories impact the publishing landscape?
12:39–20:05
7
What strategies does Running Wild Press use to refine artists' work?
20:05–27:24
8
How can creators find their unique voice and audience?
27:24–30:09