How a Single Mom Built a $100M Real Estate Business

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Living Your Legacy 19 min 4 speakers 4 chapters transcribed 2 months ago
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What is the main topic discussed in this episode?

Amber Cruz 0:00
Do it when there's fear, like do it anyway. Because guess what? On the other side of fear is faith. Everybody has their different niche and their specialty and they're guiding and walking. Everybody has their own walk. So let people walk the walk that they want to walk. And if it doesn't work out, then you can pivot, but you can always learn something from it.
Lucy Staffieri 0:17
Amber Cruz is a resilient, award-winning, and visionary real estate entrepreneur. The CEO of Amber Cruz Realty Group and one of New Jersey's top luxury real estate professionals. She built her success through resilience, determination, and a passion for helping people achieve their real estate goals.
Amber Cruz 0:33
I was going through a breakup and I hated going home. I hated going to work. And I started literally at my mom's couch. I just had this fierce belief, like I'm going somewhere and it's not going to be where I am. I'm going to change the trajectory of my life. Like I'm in control of this. I'm going to just give this my all. And that's when I started real estate and that's nine years ago. And since then I was blessed to do about a hundred million in career sales.
Jason Tyler 0:57
But what was it about real estate that drew you in?
Amber Cruz 1:00
So the main thing with real estate was...
Rui Gutierrez 1:05
The Living Your Legacy podcast for those who live to leave a legacy.
Jason Tyler 1:32
Welcome back, everybody, to another episode of the Living Your Legacy podcast. Again, I am your host, Jason Tyler. And today I am joined by Miss Amber Cruz. Amber, welcome to the show.
Amber Cruz 1:49
Thank you.
Jason Tyler 1:49
How are you feeling?
Amber Cruz 1:50
Excellent.
Jason Tyler 1:51
So you just finished filming your episode of Legacy Makers. First of all, how do you feel now on the other side?
Amber Cruz 1:58
Wait, relax. Yeah.

How did Amber Cruz go from her lowest point to starting a real estate career on her mom's couch?

Amber Cruz 1:59
The nerves are done.
Jason Tyler 2:00
That's where I got to get that out. I got to get the jitters out.
Amber Cruz 2:04
Yes.
Jason Tyler 2:06
What would you say is like the number one thing you want people to be able to learn from your story?
Amber Cruz 2:11
The number one thing I want people to learn from my story is that don't allow other people's fears to be projected on you. Right. Don't allow somebody to put a ceiling on you and that you can have the audacity to be as bold as you want to move through whatever ceilings that that they think exist and be bold and be proud and be yourself, because that's what I'm doing in my life.
Jason Tyler 2:36
And if it's one thing people usually have, it's the audacity.
Amber Cruz 2:39
Let's do the audacity. Yeah, let's have it. Have it.
Jason Tyler 2:43
So tell me a little bit about, you know, Amber's story. How do we get to the Amber that we see in front of us today?
Amber Cruz 2:50
So I used to be an adoption worker and that was a depressing job.
Jason Tyler 2:55
And I was just... I can imagine.
Amber Cruz 2:56
Yeah, I was going through a lot. I was going through a breakup and I hated going home. I hated going to work. And I started literally at my mom's couch. I did a whole life shift. And I'm a mom. So at the time I have a three-year-old moving back with my mom and I'm like, I just want to start over. I want to go into real estate. I don't want to be an adoption worker anymore. It's too depressing. And I want to help people, but at a different way, in a different way. So my mom supported me as she always did. And I had the audacity to start a business. And nobody else in my family ran a company or a business. Like I had no game plan or roadmap. I just had this fierce belief like I'm going somewhere and it's not going to be where I am.
Amber Cruz 3:40
I'm going to change the trajectory of my life. Like I'm in control of this. Like where so many things were out of my control and were going left. I was like, no, I'm going to try this. I'm going to just give this my all. And that's when I started real estate, and that's nine years ago. And since then, I was blessed to do about $100 million in career sales.
Jason Tyler 4:04
I hope you guys in the audience heard that number because that's a lot of digits. But what was it about real estate that drew you in?
Amber Cruz 4:12
So the main thing with real estate was I was helping people as an adoption worker, right? And that was a lot of people who were going through vulnerable times. If you could imagine being a child in foster care or being a parent, having your child taken away and going through an adoption process, like all of that's heavy.

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