How Two Chiropractors Turned Tragedy Into a Health Empire

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Living Your Legacy 26 min 3 speakers 5 chapters transcribed 1 month ago
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What personal tragedies inspired Dan and Ally to start their health empire?

Allie Kreitch 0:00
I had two very intense bursts. The first one, both of our daughters have done NICU time. The first one was awful. We needed the big med medical interventions, but to get her where she is today where you don't notice a deficit or you don't notice that that has continued to evolve is because we opened it up to the alternative therapies. The
Dan Ruttenbeck 0:17
goal is to make all these crazy technologies um available. And so when we think about recovery, we don't just think about physical oh my muscles were tired, we think about the whole body needing a chance to recover.
Lucy Staffieri 0:28
Dr. Dan Rutenbeck and Dr. Allie Kreisch are husband and wife chiropractors and health and wellness entrepreneurs who have built multiple businesses together. Their work spans integrated health care, recovery, and wellness technology with a focus on making better health and advanced therapies more accessible.
Dan Ruttenbeck 0:43
We're one of the only developed nations that doesn't prioritize rest. Right. We are go go go, like you said, it's hustle and bustle and we're looking for performance and we're looking for the edge moving forward, but we overlook the recovery process. And the elite athletes know because they have to do it to survive, right? But for us, it's such an important part of the missing link is is separating go go go from taking enough time to to fill your own cup and then go back after it.
Allie Kreitch 1:08
We're trying to get the masses ahead of the curve before again it's like mainstream. So that's kind of a take that we have on it.
Rui Gutierrez 1:17
It spans the globe like a super high-scalled internet. Elvis, Fred, I have agreed. Today, Apple is going to reinvent the phone. It's not over until I win! The Living Your Legacy podcast. For those who live to leave a legacy. Yeah. That is sensational Open! Chicago with the lead! You say Paul is the fastest man on the planet! You can live
Jay Slangen 1:50
Hey, welcome back everyone to another episode of Living Your Legacy Podcast. And we got some really cool people in the office today who've helped out a lot of uh athletes and yeah, just Olympians and MLB players. But they've come down from Atlanta and let's uh what's your guys' names? What's your business? And tell us uh what's going on.
Allie Kreitch 2:12
Well, my name is Allie Kreitch. I am a doctor of chiropractic and a serial entrepreneur.
Dan Ruttenbeck 2:19
I'm Dan Ruttenbeck. I'm the the lucky man to this lovely woman. Um and uh yeah, we co-founded three health and wellness businesses now. Um and uh many more to come, I'm sure.
Jay Slangen 2:31
All right. So three health and wellness businesses, that's a wide spectrum right there. Give us a little more details of of which area you guys are focusing on.
Allie Kreitch 2:40
So I'll I'll start with that. So I we started explor
Jay Slangen 2:44
we can
Allie Kreitch 2:45
we started explore health and wellness together back in the day. That's been what, seven years ago now? That w that started as a chiropractic business. Um, you know, just husband and wife came out of chiropractic school, started it together. It has evolved into a massive pediatric, integrated, holistic empire, which is mainly run by me now. Um, it's got myself, I have two associate chiropractors, I have two nurse practitioners, um, an RN and an MA and we kinda take on these complicated cases and get these kids well, which is super fun.
Dan Ruttenbeck 3:21
Uh and I just recently stepped out of practice uh from one on one care and we run uh Shockwave Centers of America, which is a medical device manufacturing education. Um and training program uh for over 2,000 offices across nine countries. And so that is my main focus now. Uh and then the third business that we run together uh is called Recover X Biohacking, which is a franchise model for uh recovery for people who are uh regular athletes that are looking for.
Allie Kreitch 3:52
Weekend warriors.
Dan Ruttenbeck 3:53
Your pickleball players, your golfers, people who are looking for a place to physically recover from um their activity so they can get back to their everyday life.
Allie Kreitch 4:01
When they push it too hard on the weekend 'cause they think they're still like eighteen and they're not their forty.
Jay Slangen 4:06
Yeah.
Allie Kreitch 4:06
Yeah. And a little sore. So they come in, they sit in our red light therapy booth. We have like cold plunges, saunas, sound therapy beds, all sorts of cool stuff.

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