In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out.Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting from scratch or refreshing an existing brand, this episode will give you actionable insights and inspiration to define your practice’s unique identity.What You’ll Learn in This Episode:Why branding is more than just aesthetics—it’s about authenticity and connection.The role of storytelling in building a memorable patient experience.How to align your brand with your core values and mission.Key lessons and tips for creating a standout brand in a competitive market.Resources & Mentions:Smile & Co. Website Recommended Reading: Building a StoryBrand by Donald MillerJoin the Conversation:What does your practice’s brand say about you? Share your branding story with us on social media by tagging The Making Of and using #TheMakingOfPodcast!Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and reach more listeners like you!Find Out More Thank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above. SUBSCRIBE to our NEWSLETTER HERE Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact us at - [email protected] us on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!

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“What did the council decide on item 42?” — answered with the speaker and the moment.