The Making Of Smile and Co. #2 — Episode FOUR: Design Details, The Cosmetic Wing, and The Details That Make All The Difference
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What is the main topic discussed in this episode?
Yeah. Mm.
All right. Hey guys, welcome to another episode of the Making of Podcast. I'm your co-host, Ashley Hovez.
And I'm Colin El Samri.
And we're back. We're back with another quickie.
Every time you say that, I can't help but giggle. And I think in some of the other episodes I've actually cut it out. So I'm like, oh man.
It's just a wham bam. Thank you, ma'am. That's yes. Today is Friday and we are recording in between a few of my conference calls. So we're gonna make this quick and dirty.
Did I say that last time? Probably. I think you said wham bam. Thank you, ma'am, last time as well. All right. Welcome to the our minds. Yeah. Um, no, today we're gonna do another Smile and Co. episode. Last time we kind of talked about working with like an architect and stuff. So this time I wanted to talk to you more about some of the design details because I think, and I've said this on other episodes. Smile and Co. number two, Roseville's Smile Design Studio looks so different from your first location. And it's one of the things I think you get complimented the most on just overall is like your design and your choices and whatnot. So you had mentioned having a Pinterest board that you took to the architect.
Can you kind of tell me like what was on that Pinterest board? Like what was the overall aesthetic that you were going for?
Oh, this is my favorite topic of all time. Yeah. No, so Smile and Co. was actually named after Tiffany and Co. I don't know if you guys knew that, but our folsom location, our chairs are actually the Tiffany color, that Robin's nest blue. I think that's what it's called. And yeah, that was the aesthetic for the first location. And for the second location. I mean it had been six years since opening the first startup. And I wanted our palette to be a little bit more grown up, a little bit more sophisticated. So I like to say if Tom Ford meets dentistry, what would that vibe look like? And On my Pinterest board, there were no dental offices. I did not want it to look like another dental office. In fact, I had clipped photos from New York boutique hotels or restaurants or even resorts and
A lot of the the trends were Блакс, виц, нетрус, а вен. minimalist aesthetic and that is what Smiling Covoseville looks like.
It's funny too, because I've talked with the architect before in the years after the office has been opened. And you smile and co number two was actually on a lot of other dentists' Pinterest boards. Oh, that's not no, I didn't.
That's I'm flattered. Thank you guys. Yeah. No, it's it was really fun, kind of brainstorming. I basically said, If I could live here, what would I want it to look like? And what did I want it to feel like? And I wanted it more like a swanky boutique hotel that smells really nice. It doesn't smell like Forma Cresol or typical dental offices. And similar to the design in The first location we don't have walls that separate the lounge or like the patient Waiting area. from the the clinical area. So patients are really free to roam around. It it's really bright, open, airy, tall ceilings, big windows, lots of light. And the the palette is just a very calming, relaxing vibe. And it's one that I wanted it to be more timeless.
The Tiffany and Co. color, I love that color, but I'm kind of sick of that color in the Folsom Office. It's really cute. I liked it. I liked I loved it at the time, but I tend to change my mind a lot. Call Colin's like shaking her.
What inspired the overall design aesthetic for Smile Design Studio?
She's like shaking her head sarcastically. And I know that I'm never going to tire of neutrals.
You mentioned smell. What did you do actually for like a scent in the office?
Yeah, I bought one of those hotel air fresheners. I forget what it's called. It's the one that You put in a diffuser and it it like puffs the air like every like once every 30 minutes or whatever it is. And we had so many patients just compliment that scent, but then Kelly, our business team, she was pregnant. And when you are pregnant, you are very sensitive to smell. So I actually unplugged it. I think it's about time that we reintroduce it again.
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Chapters
3 chaptersSpeakers
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