🦷 EPISODE 6 — “Marketing, Mishaps, and Making It Happen”In this episode of The Making of Podcast, Dr. Ashley and Dr. Toni Torres dive deep into what it’s really like to get new patients through the door in the early days of practice ownership.Dr. Toni opens up about her third week of seeing patients at Bloom Dental Co., the tech hiccups she’s troubleshooting behind the scenes, and the (sometimes hilarious) reality of being alone at the office late at night. From unexpected visitors to AI integration issues, this week’s episode covers all the highs, lows, and laugh-out-loud lessons of building a business from the ground up.🎯 What You’ll Hear in This Episode:00:00 – Lighthearted This-or-That: Hamburgers or hot dogs? Gym or at-home workout?04:00 – Recap of Toni’s first patient days and the importance of a friends-and-family soft launch06:00 – Instapot fails and crockpot wins 🍲08:00 – A late-night office visitor… and why Toni’s husband says: never open the door again10:00 – Reflecting on the first real patient week — with real procedures and systems tested in real time14:00 – Tech frustrations: AI software that doesn’t integrate, X-ray workflow issues, and Open Dental hacks17:30 – Toni’s game-changing choice of a dry heat sterilizer: CPAC’s RH1122:00 – Loving Flex and Open Dental for seamless integration and support27:00 – Bloom Dental Co. is officially open — and booking into next year!30:00 – Now Open signage and Toni’s plan for more local visibility31:00 – Marketing overview: Studio 8E8, Google ads, mailers, tracking ROI by zip code, and Chamber mixers37:00 – A throwback to Toni’s branding website and the snowball of social media success42:00 – Mailer specials: $89 NP offer, whitening product giveaway, and free clear aligner consultations45:00 – Budget hacks: Whitening freebies on a startup budget48:00 – Bloom Dental Co. merch with MerchLoop.com 🎁50:00 – Tracking reviews52:00 – How local chambers and old-school marketing still move the needle54:00 – What’s next? A growing schedule, growing buzz, and growing teamThis season we’ve partnered with Net32 to bring you an online marketplace where you can compare brands, vendors, and prices all in one place! www.net32.com/TheMakingOfThis episode of The Making Of Podcast is presented by Studio EightyEight — dentistry’s story-driven growth agency for startups. https://s8e8.com/vsl💬 Connect with Toni: Instagram: @the.joyful.dentist @bloomdental.com Website: www.bloomdentalco.coThis episode was made possible by Studio 8E8 and Net32 — thank you for supporting stories that matter in dentistry.Find Out More Thank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above. SUBSCRIBE to our NEWSLETTER HERE Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact us at - [email protected] us on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!

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“What did the council decide on item 42?” — answered with the speaker and the moment.