The Making Of 323 Dentistry with Dr. BrianIn this episode, Collin sits down with Dr. Brian, founder of 323 Dentistry in Newhall, CA — a practice built on prevention-first care, fee transparency, and hard-earned pivots. From a bank-robbing former employer to a ground-up build finally breaking ground, Dr. Brian's journey is one of the most raw and relatable we've ever heard.What You'll Learn:From Chaos to Clarity: Dr. Brian's first practice ended with a locked-out office, the police, and a former employer later arrested as the "rolled sleeve bandit." That wake-up call shaped everything that followed.Building 323 Dentistry: After years in corporate and associate roles, Dr. Brian merged two struggling practices, survived COVID, and rebranded around a prevention-first philosophy — where gum pocket measurements of 3-2-3 represent the standard of care, not the exception.Going Out of Network: He walks through dropping insurance contracts, simplifying his fee schedule, and creating a monthly membership model where patients know exactly what they'll pay — no surprises, no confusion.GBT & Salivary Diagnostics: Dr. Brian breaks down Guided Biofilm Therapy, salivary diagnostics, and perio protect trays — and why investing in these tools transformed patient outcomes and hygiene team morale.Hiring & Culture: From 80+ hires over 10 years to a culture-led approach, Dr. Brian gets honest about what he'd do differently — and why clearly defined expectations matter more than finding the "perfect" employee.The Next Chapter: After four years navigating city permits, oak trees, and hillside access, Dr. Brian finally has approval to build a 4,000 sq ft ground-up dental office — with a 3,200 sq ft event and CE space on top.Books Mentioned: 📖 Buy Back Your Time — Dan Martell 📖 The E-Myth Revisited — Michael E. GerberConnect with Dr. Brian: Instagram: @threetwothreedentistrySupport the showFind Out MoreThank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.SUBSCRIBE to our NEWSLETTER HEREAlso, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact us at - [email protected] us on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!

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