https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson.Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client.Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights.📌 In This Episode (📱)How a gutsy “no” led to dinner with Richard BransonThe shift from physical therapy to digital marketingBuilding a lifestyle agency without traditional scalingWhy Akvile prioritizes video ads and how to hook viewers in 3 secondsUsing AI tools like Julius.ai and ChatGPT to gain back timeWhen to say no to underpaying clients — and how that can work outBest ad types and creative testing strategiesTikTok, Reddit, and Meta Ads — what works where and whyWhy B2B leads are now cheaper on FacebookCreative fatigue: how to spot it and fix itPlanning for a future of AI-driven campaignsDiscover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day.👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders!💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story!📎 Mentioned Links & Resources: Akvile DeFazio on LinkedinAkvile DeFazio on XAkvile DeFazio on ThreadsAKvertise Official WebsiteDigital Tools for Social Media Marketers & AdvertisersJasper (AI copywriting tool)Julius AI (AI-powered data analysis)Rose.ai (data & spreadsheet AI tool)Company Of One: Why Staying Small Is the Next Big Thing for BusinessChapters00:00 Introduction to Akvile's Journey03:09 The Bucket List Experience with Richard Branson06:06 Transitioning from Physical Therapy to Digital Marketing09:01 Building a Lifestyle Business in Digital Marketing11:58 Leveraging AI Tools for Efficiency15:05 Consulting as a Business Model17:58 Launching Digital Products for Small Businesses20:55 Best Practices for Video Marketing23:56 Creating Effective Video Content27:02 Testing AI Tools in Advertising28:48 Exploring Ad Features and Options31:01 Testing Strategies for Effective Advertising34:51 Understanding Ad Fatigue and Creative Cycling39:26 Advertising on Reddit: Strategies and Insights41:25 Navigating TikTok Advertising Challenges43:13 B2B Advertising Trends and Insights45:19 Key Metrics for Evaluating Ad Performance46:58 The Future of Advertising: Automation and AI52:51 Predictions for Successful Ads in the Future Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related