Cooking up GTM

podcast

Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are de...

Business 209 recordings 3 h 2021 → today Every two weeks updated Jul 9
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197 - Why We Changed Our Mind on Self-Reported Attribution contributed by Lukas · Jan 22, 2024
196 - Is It Time to Rethink the Role of the SDR? contributed by Lukas · Jan 15, 2024
195 - Why Does Everyone Hate Content Syndication? contributed by Lukas · Jan 8, 2024
194 - The Top 9 Priorities from Our Clients’ 2024 Roadmaps contributed by Lukas · Jan 2, 2024
193 - Hubspot is making big moves. Let’s talk about it. contributed by Lukas · Dec 18, 2023
192 - Is Third-Party Intent Data Snake Oil? contributed by Lukas · Dec 11, 2023
191 - Debating How to Operationalize Account Stages for ABM contributed by Lukas · Dec 4, 2023
190 - Rethinking Your Email Strategy For 2024 contributed by Lukas · Nov 27, 2023
189 - Busting the MQL Myth That’s Hurting Your Marketing Performance contributed by Lukas · Nov 20, 2023
188 - How to Improve Funnel Velocity With SLAs contributed by Lukas · Nov 13, 2023
187 - Do You Need a Marketing Automation Platform In 2023? contributed by Lukas · Nov 6, 2023
186 - When Is It Time to Expand Your Marketing Ops Team? contributed by Lukas · Oct 30, 2023
185 - Is a Website Chat Tool Right for your GTM Strategy? contributed by Lukas · Oct 23, 2023
184 - Were we right? Reviewing our 2023 Marketing Ops Predictions contributed by Lukas · Oct 16, 2023
183 - Navigating the Challenge of Measuring the Effectiveness of Ungated Content contributed by Lukas · Oct 9, 2023
182 - Should You Track Pre-Sales Ready Stages? contributed by Lukas · Oct 2, 2023
181 - Stop Confusing Funnel Metrics and Multi-Touch Attribution contributed by Lukas · Sep 25, 2023
180 - Even In an ABM World, Tracking a Person Funnel Is Critical contributed by Lukas · Sep 18, 2023
179 - Pitching Custom Object Funnel Tracking to Non-Ops Stakeholders contributed by Lukas · Sep 11, 2023
178 - How to Successfully Launch a New Marketing Automation Platform contributed by Lukas · Sep 4, 2023
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module · podcast

Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators. GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of i...

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