Cooking up GTM

podcast

Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are de...

Business 209 recordings 3 h 2021 → today Every two weeks updated Jul 9
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177 - Building Your Brand New Marketing Automation Platform (Operational Programs and Center of Excellence) contributed by Lukas · Aug 28, 2023
176 - 3 Steps To Getting The Buy-In You Need For Your Marketing Ops Projects contributed by Lukas · Aug 21, 2023
175 - Building Your Brand New Marketing Automation Platform (Admin Settings and Deliverability) contributed by Lukas · Aug 14, 2023
174 - How to Build Revenue Growth Architecture from the Ground Up (A CS2 Client Story) contributed by Lukas · Aug 7, 2023
173 - How to Prep for a Brand New Marketing Automation Platform contributed by Lukas · Jul 31, 2023
172 - Why and How to "Secret Shop" Your Buyer Journey contributed by Lukas · Jul 24, 2023
171 - Why A Custom Object Is Our Favorite Way Of Tracking The Funnel contributed by Lukas · Jul 21, 2023
170 - Using Your Funnel Data to Uncover "Quick Wins" contributed by Lukas · Jul 11, 2023
169 - Tiering Your MQLs for Better Follow-Up and Conversion contributed by Lukas · Jul 3, 2023
168 - Opt-In Optimized: Understanding Data Compliance contributed by Lukas · Jun 26, 2023
167 - Balancing Lead, Account, and PLG Funnels and Strategies for a Cohesive GTM Approach contributed by Lukas · Jun 19, 2023
166 - Turning Marketing and Revenue Ops Agencies into Your Secret Weapon contributed by Lukas · Jun 12, 2023
165 - Next Level Nine-to-Five: How to Elevate Your Career contributed by Lukas · Jun 5, 2023
164 - 7 Non-Obvious AI Use Cases for Marketing and Revenue Ops contributed by Lukas · May 31, 2023
163 - A New Hope: Your Marketing Automation Platform's Fresh Start contributed by Lukas · May 29, 2023
162 - In the Trenches: Automating Data Normalization with Scalable Solutions in Salesforce and Marketo contributed by Lukas · May 22, 2023
161 - Mastering HubSpot: Best Practices for Strategy and Execution contributed by Lukas · May 15, 2023
160 - Maximizing Your SFDC Campaign Performance: Solving the "Where/What" Challenge contributed by Lukas · May 8, 2023
159 - When Will AI Replace Technical RevOps Jobs? contributed by Lukas · May 3, 2023
158 - Best in Class Campaign Operations Process contributed by Lukas · May 1, 2023
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Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators. GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of i...

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