Why 99% of Leaders Are Invisible (And How to Fix It)
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Our newsletter open rate last month was 39%, while the average open rate is only somewhere around 27%, and with most would-be thought leaders barely cracking 20%. In the next 12 minutes, I'll show you the exact content framework that ignites influence and turns you into the signal while your competition drowns in the noise.
But first, we need to go over the lie that keeps you invisible online. Hello, my name is Ryan Hanley. I've built and sold companies before more than 400 keynotes, have more than 2 million downloads on this podcast, and coached hundreds of leaders like you to achieve results they never thought possible. But I was invisible for years. Every platform, publishing everywhere, content calendar looked like some sort of military operation. And the result was absolutely nothing. I was just noise. I was background static in a room where everyone was screaming. Then I discovered something that changed everything when it came to my content production. I'm going to reveal a four-letter framework in just three minutes.
that's gonna change the way you view. It's gonna put it in the simplest terms. But first, you need to understand the lie, the lie that's destroying your influence.
If you know me, you know I'm prone to shiny object syndrome. And to be honest with you, I was drowning in marketing tools. ConvertKit for emails, HubSpot for CRM, landing page software, automation, webinar software. I was paying over $500 a month and spending half my day just switching between these different platforms. Then I discovered Go High Level.
One platform, one login, everything I need to run Finding Peak. The podcast, the newsletter, speaking business, coaching business, all of it. Over a million and a half businesses have already made the switch, and now I know why. If you're tired of juggling tools, I got a special 14-day free trial deal for listeners. No questions asked, no contracts. Cancel any time you want. Simplicity scales.
Go high level is the answer. To get the deal, click the link in the description, whether you're listening on Apple or Spotify or even watching on YouTube. This, my friends, is the way.
Because we've all been sold a lie, three lies in particular. Lie number one, more content equals more influence. Lie number two, being everywhere means being influential. And lie number three, frequency beats focus. And guys, I bought all three. How do I know that so many people make this mistake? It's because I bought into all three of these lies. Podcasting, blogging, LinkedIn, Twitter, now X, Instagram. It's something that... It's like out of a Gary Vaynerchuk nightmare. Right? Just... Just all this posting with absolutely no results or no results that were meaningful. Nothing that was driving my business. Maybe some vanity metrics, but nothing meaningful to my business. Because you know what? That's exactly what happened.
Nothing. Then I studied the leaders who are actually moving mountains today. Alex Hermosi, Cody Sanchez, Salil Bloom, and discovered something that changed everything about the way I created content. But hold up. Let me ask you something. When was the last time a piece of content truly stopped you in your tracks? Like, what was it? Was it because they posted 50 times a day that that particular piece of content grabbed you? Or was it because they said something, one thing, so powerfully that you just simply couldn't ignore it? Remember those numbers, 39% open rate? Here's the moment everything changed for me. This is how we pushed from industry averages to the top of the leaderboard when it comes to open rate for our newsletter.
I stopped trying to be everything to everyone and started being something specific to someone specific. I went from finding peak performance to I help unreasonable entrepreneurs and leaders find clarity in chaos To achieve unreasonable success. Better. Much better. The most powerful communicators don't win by creating more. They win by creating more impact. And that's exactly what I'm going to teach you with my FIRE framework. But first, let me show you why most people will never do this and why if you implement the FHIR framework, it will be such a competitive advantage for you.
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