Staying ahead of the curve and the competition is the key to getting ahead as a seller. In today’s episode of the Sales Evangelist, Donald discusses some of his top social selling strategies and current selling trends as we enter the second half of 2022. By definition, “modern” selling is always changing. Modern selling is the ability to use new tools, modern techniques, and social selling strategies to find and engage with prospects. In 2022, post-pandemic sales strategies largely revolve around social selling strategies geared toward a remote audience. Modern sellers use tools like Zoom and have mastered how to work with people, even if you can’t see them on the screen. Modern tools for a modern seller: Tools like Gong and Fathom help you conduct meetings that prompt sellers to better engage with the prospect. Modern sellers are used to remote work, which means a microphone like the ATR2100 or Yeti helps you take advantage of your environment. Gone are the days you could send a blank phone call or email. Instead, use platforms like LinkedIn Sales Navigator to engage with prospects, giving thoughtful comments on their content to be a part of their community. Your organization can have the opportunity to use AI to know what buyers want before they buy, and you can use that information to do personal follow-ups. Modern sellers take advantage of digital tools. 44% of millennials prefer purchasing without a sales rep in B2B purchase scenarios. While the sales rep position is still necessary, it might look drastically different than what was initially considered. We must adapt to these types of buyers, engaging with them through LinkedIn or automation to help them guide themselves through the process. For more stats about selling in 2022, download Gartner’s 2022 Sales Transformation report. This upcoming series is all about building rapport in the modern environment - find out how to find out more about your ideal seller and become a modern seller. This episode is brought to you in part by LinkedIn Sales Navigator. The Great Resignation has become the Great...

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