Why do all presentations look and feel the same? Why does it feel like you have to leave your true self at the door and switch into ‘pitch mode’? Why isn’t there more storytelling? These are the big questions our guest Ravi Rajani sought to answer, and he packed this episode with so much of what he has learned. In this episode, your host Donald Kelly and Ravi Rajani get pumped about the art of telling exciting stories in a sales environment – and the energy is contagious! Understanding “STORY” in a Sales Context S: Simplify story-selling: A simple, but powerful story can get attention, tug at emotions, and build trust. T: Tactically create your story bank: Include the right kinds of stories in your arsenal. O: Obtain delivery mastery: It’s not what you say, it’s how you say it. R: Ramp up your MVP story: Practice and fine-tune your story in low-stakes environments. Y: Yield long-term success: Over time, build up more stories to become second nature and conversational. Write Great Sales Stories With The ACORNS Checklist A: Attention-grabbing: Be unpredictable to interrupt your buyer’s pattern of thinking. C: Contain a relatable person: A listener should be able to see themselves as your main character. O: Organically unfold: Keep story arcs simple and easy to follow. R: Reveal a villain: Stories with a “villain” have more tension, which gets your listener’s attention. N: Nurture trust: The story should be a larger part of building a business relationship over time. S: Should add business value: Stories should lead right into your hook, prospect impact, and CTA (call to action).

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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