We’ve all experienced that sinking feeling in sales as we near the end of another month … so how do you deal with the pressure of hitting your quarterly number? It’s not easy, especially without the proper guidance. Brian Manning, SVP & Head of Growth at PatientPing, works to help startups grow their ideas and he is here today to share insight on how to deal with the pressure of hitting your quarterly numbers. PatientPing is a care coordination platform that helps healthcare providers collaborate with one another on shared platforms. Brian has been with PatientPing for three years now. He oversees their sales, marketing, government affairs, and partnerships. From a sales leader standpoint, Brian thinks of quarterly numbers in terms of the Annual Recurring Revenue (ARR) for each layer of the business: the overall company ARR, the sales team ARR and the individual sales rep ARR. WILL, SHOULD, COULD Sales reps often feel the pressure to perform and, as a leader, Brian likes to have his reps 3x their pipeline as they enter the quarter. As the quarter goes on, however, and things become more sophisticated, Brian moves on to the ‘Will, Should, Could’ method. This method involves marking each deal throughout the quarter as Will Close, Should Close and Could Close. Wills usually equal about 95%, while Should is at 70% and Could is closer to 50%. The Sales Operation Team does this for each week for each rep to provide a projection for the quarter. In this way, at any given week, the reps have a pretty good sense of where they stand in relation to their targets. Brian has found that the projections are smart and reliable. THE DETECTIVE MINDSET When sales reps feel pressure to hit their quarterly numbers, it is usually a result of a failure somewhere in the sales funnel. There might not be enough leads, the presentations may not convert into proposals, or the deals may be stuck in contract too long. It is usually one specific thing that slows them down. It almost takes a detective mindset to figure it out sometimes, but it can be done. A key factor in reducing the pressure of hitting your quarterly numbers begins with the numbers that are expected of the sales rep. The rep needs to be comfortable with those numbers. If they do not see a path toward achieving the goal set in front of them, they need to alert their manager right away – before the quarter even starts. It should not be viewed as a sign of weakness, nor should a rep fail to come forward because of pride. As a manager, Brian knows it is important to listen to his team. The territory could be bad, the ramp might be too quick, or the training may need to be improved. He does, however, require an intelligent and well-thought-out conversation rather than simple excuses. You never want to send a rep out to achieve a quota he doesn’t feel he can meet. It’s not healthy for anyone. With their detective hats on, the manager and the rep can then work together to specifically analyze the territory, the opportunity, and the various stages that the deals are in. It has the benefit of making the sales rep more effective which, in turn, increases the likelihood of hitting the numbers in subsequent quarters. EMPATHY Understanding and having empathy for the seller is important. They may be going through something personal or may just need help with the...

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