The Sales Evangelist podcast features experts from all over the world, and Zoom helps us bridge the distance for video conference calls without added expense or travel. We use Zoom to power The Sales Evangelist Certified Sales Training, and it enables us to help sales reps and sales teams improve their skills, find the right customers, generate effective activities, establish successful strategies, build strong value, and close more deals. World travel Zoom is a powerful video platform that makes it easy to communicate with people all over the world in a matter of minutes. It powers webinars, video conferencing, and video phone calls. In the early days of The Sales Evangelist, we used Go To Meeting for our conferencing and demonstration needs. It was the Kleenex of the industry. Skype was available but it was mostly used for personal needs, like friends and family members looking to stay connected. Eventually it was bought by Microsoft, and we tried using Skype Business for our podcast interviews. Though the audio quality was ok, the service frequently dropped calls. Additionally, because there was no way to record, I had to incorporate a third-party app to save our interviews. User-friendly Around this time, a guest came on the show and shared his experience using Zoom. His company did all of its recording with Zoom and they liked that it integrated with a lot of other tools the company was already using. I was skeptical, but when I started my research, I discovered that a lot of other industry folks were using it as well. The audio quality was great and it didn’t generate a lot of background transformer-type noise. Other tools like Google Hangouts and join.me emerged, but they were clunky and complicated for the customer who was logging in. Selling points Perhaps most importantly, Zoom was free to use. It didn’t have the same capabilities as the robust premium account, but I could log in and talk to someone for 45 minutes, or invite up to 100 different people to join me on a call. Eventually I discovered I wanted access to the premium tools, and it was easy for me to transition to a paid account, as well as being cost effective for a small business. Zoom offered high-quality HD video recording that I could record to my cloud account or use on my YouTube or social media channels. I could also connect it to Dropbox. It integrated easily with Slack, which made it easy for me to communicate internally with my team. Zoom also integrated seamlessly with Salesforce, Google Drive, Gmail, and Blackboard. In some cases, the connection requires Zapier, and in others the tools connect directly. Sharing information Zoom offers powerful educational capabilities as well. If I’m giving a demonstration to a buyer I can use the tools to underline or highlight important things and give the buyer complete interaction on the proposal. Screenshare is an option, of course, and you can even use your cell phone, either plugged in or via wifi and Bluetooth, for screen shares. People buy after they recognize value. If you teach them something they didn’t know before, you’ll engage your prospects, despite the fact that they are sitting in China and you’re in Milwaukee. Powerhouse Zoom is a powerhouse that beats the pants off the big name providers in the industry. If you’re planning to renew your GoToMeeting account, check out Zoom first. I’m not getting any money from them for doing this, but I use Zoom daily and it’s perfect for the work that I do. Zoom Rooms allow you to gather multiple people on a screen, and the company is...

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