41: Full lifecycle sales: The reality of sales at a start-up, with Luke Willett, Account Executive @ Virti

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Recorded07 Aug 2023

Publisheranchor.fm ↗

Handlerec:11040453

Show notes

Welcome to our 41st episode of The Sales Syndicate Podcast. In this episode, we explored the daily operations of full lifecycle sales in start-ups. Featuring Jamie Pagan, Marketing Director at Selligence, and Luke Willett, Account Executive at Virti, we cover the challenges of prospecting and business development, finding the delicate balance between automation and personalisation in sales outreach, the importance of project management skills, the power of a cohesive sales-to-customer success relationship, and the significance of upselling, cross-selling, and renewals in the SaaS industry.

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