Alex Hormozi: Saying No Took Him From $40M to $100M
episodePreviously titled “Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire” — renamed by the publisher on Sep 3, 2026
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My friend, welcome back to the School of Greatness. Today, we've got an incredibly successful entrepreneur that this audience loves every time he is on, and I'm excited to bring you another episode with him. His name is Alex Hermozy, and he's one of the most brutally honest, explosive minds on the internet today. And we sit down and uncover the mindset shifts that have fueled his extraordinary success. And I had Alex on, I think it was almost two years ago, before He really kind of took off on the internet and online and I think that was one of the first kind of long form episodes he did. It got millions of views and he just became a machine of media and content and really built his own team of just putting out tons of content and has exploded his audience since then. We talk about some of the things that you might already know about. He talks about, you know, in the beginning, selling his first company for $40 million to now generating over $100 million in acquired businesses.
He shares his evolved understanding of focus, talent acquisition, and brand building. And he's one of the most brilliant brand builders today. More specifically, he talks about why true focus means the quality and quantity of things you say no to, and how to ruthlessly prioritize every level of your business. And this is something that I've been implementing more and more over these last couple months actually, not just in business, but in life, and really prioritizing the most important things in life, health, relationships, and business career slash money, and just planning those things and saying no to as many other things as possible. And again, with every decision you make, there's a trade-off, right?
So it's like, okay, if I'm gonna become more disciplined over here, that means less time over here. or less travel and just free time during this season of my life. And it's really just understanding what season of your life you're in and what you wanna create. And again, with this trademark brutal honesty of his, he's gonna break down why most entrepreneurs fail to scale and he reveals the three critical mindset changes that transform his business approach. So whether you're just starting out or you're looking to take your business to the next level, Alex's insights on prioritization investing in top talent and playing the long game will fundamentally change how you think about success. I'm so excited for you to dive into this episode. If this is your first time here, we have been doing this show for 12 years now on The School of Greatness. It's crazy to think this is 12 years, every single week for 12 years. That's something that I feel like
When people ask me, Lewis, what's your key to success in your podcast? A little bit about what Alex talked about today is I have played the long game. I mean, I don't know many people that do anything every single week for 12 years except for breathe, eat, and sleep, but I have been showing up consistently for 12 years every single week and put out an episode two episodes, three episodes for the last eight, nine years now, every week. And it's just been consistency. And I'm not always perfect, and I make mistakes, and I've got things I gotta continue to still learn and grow. But I played the long game. No one can deny that. And I think about brand. And that's one of the key things that have helped me succeed long term.
And there have been massive growth spurts, and there have been setbacks, and there have been declines in the business, in the podcast, all these different things. It's gone through phases and seasons. But I keep showing up. And if you keep showing up in your life, beautiful things are bound to happen if you're willing to set new standards. And if you're looking to create more financial abundance in your life, I've got a brand new book coming out very soon. I would love for you to pre-order copy. If you found any value from my show, It would mean the world to me if you went to the link in the description of this show right now. It'll be at the top of the description. It's called Make Money Easy.
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