What happens when AI Overviews, core updates, and real-world SEO collide?In this episode of The Search Session, host Gianluca Fiorelli sits down with MJ Cachón, the Spanish SEO consultant and strategist known for her work across data-driven search, business strategy, and complex site migrations. From the shifting impact of AI on brands of every size to the lingering misunderstandings around rankings, MJ offers a grounded perspective on what’s changing - and what’s not. She dives into lessons learned from Google core updates, why education still matters, how SEOs and developers can collaborate without friction, and where AI tools can enhance (but never replace) human expertise. A sharp, practical conversation for anyone navigating the evolving search ecosystem. Tune in and get ready for clarity.This is the 37th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: MJ Cachón02:33 Managing Client Expectations11:29 Visibility vs. Traffic: The New Value Proposition19:47 SEO's Role in Brand Building24:08 Core Update Analysis & Patterns30:16 Website Migration: Common Mistakes & Best Practices33:47 Managing Developer Relationships38:25 AI Tools in Daily SEO Work45:39 Learning from Failure: The User Agent Mistake48:38 Personal Life & Interests👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/staying-grounded-ai-driven-seo-mj-cachon Where to find MJ CachónLinkedIn: https://www.linkedin.com/in/mjcachon/ X: https://x.com/mjcachon Website: https://www.mjcachon.com/ Laika Agency: https://laikateam.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related