The StoryBrand Podcast
Episodes
#15: Allison Fallon—How and Why Should You Write Your Story?
12 Apr 2021
Contributed by Lukas
You know you have a story to tell but struggle how to even begin telling it. Where should you start? Is it captivating? Who really wants to hear your ...
#14: Joshua DuBois—How Can Your Business Ride the Post-COVID Wave?
05 Apr 2021
Contributed by Lukas
The post-COVID wave: most of us are thinking about it but few of us feel prepared for it. What's going to happen to our businesses? How will consumer ...
#13: Michael Hyatt—Can You Grow Your Business Working Six Hour Days?
29 Mar 2021
Contributed by Lukas
On this week's episode we're answering the question, "Is it possible to grow your business working only six hour days?" Michael Hyatt, co-author of th...
#12: John Lee Dumas—Is It Worth It To Create an Online Platform?
22 Mar 2021
Contributed by Lukas
It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap th...
#11: Vik Harrison—What You Really Need to Grow Your Non-Profit
15 Mar 2021
Contributed by Lukas
This week we're answering the question: How can non-profits who want to fundraise less, raise more money and build a community of monthly givers? Spec...
#10: John Lowry—Six Things You Need to Become a Great Negotiator
08 Mar 2021
Contributed by Lukas
You're negotiating all the time without even knowing it. And that's a problem, because your success in life depends on how well you can negotiate. Tha...
#9: Martin Lindstrøm—Embrace Empathy to Grow Your Business
01 Mar 2021
Contributed by Lukas
This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, join...
#8: How Do You Make Sure You Never Run Out of Cash?
22 Feb 2021
Contributed by Lukas
Run out of cash and your business will crash! That's why in this final episode of our seven-part series, How Your Business is an Airplane, we explain ...
#7: How Can You Keep Overhead from Getting Out of Hand?
15 Feb 2021
Contributed by Lukas
A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that's overhead, and it's sl...
#6: The Secrets to Creating Products That Sell
08 Feb 2021
Contributed by Lukas
There's a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you're sending revenue down the drai...
#5: Jamie Kern Lima—How to Overcome Your Fear of Selling
01 Feb 2021
Contributed by Lukas
If you're running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or d...
#4: The Proven Framework to Close Any Sales Deal
25 Jan 2021
Contributed by Lukas
You've got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That's a completely different story. In Part Four o...
#3: How Does A Business Die? Our Detectives Are On The Case!
18 Jan 2021
Contributed by Lukas
Here's the sad reality: countless businesses close their doors every day. It's not always for the same reason, and sometimes, the problems in a busine...
#2: What All Great Leaders Have in Common
11 Jan 2021
Contributed by Lukas
What if leadership wasn't about rallying your team around a mission or being liked? What if great leadership meant mastering seven core competencies t...
#1: What You Really Need to Know to Grow Your Business
04 Jan 2021
Contributed by Lukas
In this inaugural episode of the Business Made Simple podcast, our hosts, Donald Miller, Dr. J.J. Peterson and Koula Callahan explain how a business r...
#233: The Best of 2020—Our Biggest Takeaways for Business Leaders
28 Dec 2020
Contributed by Lukas
Well, friends, we did it! We've wrapped on yet another year of the Building a StoryBrand Podcast. And you know what that means: it's time for the annu...
#232: Joshua DuBois—How Should You Change Your Business?
21 Dec 2020
Contributed by Lukas
There is no doubt we're all craving a return to normalcy. But is getting back to the way things were what your customers actually want? Joshua DuBois,...
#231: 10 Characteristics of Every Value-Driven Professional
14 Dec 2020
Contributed by Lukas
There are specific qualities that highest paid people possess. I don't mean integrity or honesty or kindness — those are characteristics you have to...
#230: Paula Faris—Three Keys to Uncovering Your Purpose and Finding Meaning in Life
07 Dec 2020
Contributed by Lukas
Have you ever found yourself feeling a bit...meh.. about your career trajectory? You're proud of what you've accomplished, and you should be. But yo...
#229: Elida Field—How to Go From "Starving Artist" to Savvy Business Owner
30 Nov 2020
Contributed by Lukas
Many artists think sheer talent and creativity are all they need to turn their art into a lucrative business. Sadly, here's what usually ends up happe...
BONUS—A Word About Tough Conversations with Friends and Family This Holiday
26 Nov 2020
Contributed by Lukas
In a candid moment from his back porch, Don shares a few ways you can break through the noise at the dinner table this Thanksgiving and focus on what ...
#228: Matthew McConaughey—Are Those Who "Trust In Fate" Doomed to a Boring Life?
23 Nov 2020
Contributed by Lukas
Fate is a terrible writer -- and it shouldn't be the one in the driver's seat of your life. But there has to be a balance between fate and control, ri...
#227: How a Life Plan Will Give You a Deep Sense of Meaning
16 Nov 2020
Contributed by Lukas
We all want to live a meaningful life, but if we're honest, we've been letting fate author our story for way too long. A meaningful life doesn't happe...
#226: Seth Godin—How to Become More Creative - Even if You Think You Aren't
09 Nov 2020
Contributed by Lukas
Most people think there are those who are "just born" creative, and those who just aren't. Seth Godin would disagree. He believes that creativity, lik...
#225: Lee LeFever—What to Do When Your Business Slows Down & Money Stops Coming In
02 Nov 2020
Contributed by Lukas
Your business can't always be booming. So what do you do when it feels like everything is slowing down? If you're like most people, you'll probably pa...
#224: The Canlis Brothers—What's (Actually) Possible For Your Business?
26 Oct 2020
Contributed by Lukas
When COVID-19 hit, everyone scrambled to pivot their businesses. And our friends at the Canlis restaurant in Seattle were no exception. They took thei...
#223: Daniel Harkavy—Is 2020 a Total Wash for Business Leaders?
19 Oct 2020
Contributed by Lukas
The beginning of the pandemic felt like being chased by a tiger. For a lot of us, this is the first time we're getting to slow down and catch our brea...
#222: Hal Runkel—What Leadership and Parenting Have in Common
12 Oct 2020
Contributed by Lukas
If you've ever tried to wrangle a screaming preschooler into a car, you know what the worst days of leading a team feel like. Managing a team and pare...
#221: Miles Adcox—Should You Really Keep Emotions Out of the Workplace?
09 Oct 2020
Contributed by Lukas
How many times have you been told to leave your emotions at the door? Probably too many to count. But when you're sitting at your desk with chest pain...
#220: Robbie Kellman Baxter—Three Keys to Making Passive Revenue
28 Sep 2020
Contributed by Lukas
You want recurring revenue for your business. The thing is — you just aren't sure if you have what it takes to create something people will actually...
#219: How to Make Any Communication Campaign a Success
21 Sep 2020
Contributed by Lukas
You have great ideas that have the power to transform your business. But it's hard to get people to pay attention. What you need is a proven framework...
#218: Sherman Merricks—Two Characteristics the Most Profitable Business Leaders Have in Common
14 Sep 2020
Contributed by Lukas
Building a profitable business takes a lot of hard work. But when you boil it down -- there are two characteristics every profitable business leader h...
#217: Lee Hartley Carter—How to Persuade Any Audience
07 Sep 2020
Contributed by Lukas
If you've ever tried to convince someone your position is right, you know it can feel like talking to a brick wall. But what if you were just going ab...
#216: Nir Eyal—The Secret to Staying Focused at Work
31 Aug 2020
Contributed by Lukas
Life is busy. Between email notifications, calendar reminders, and your wandering mind, it's easy to let distractions rule the day. But what if stayin...
#215: Gary Hamel—Why Micromanagement is Killing Your Business
24 Aug 2020
Contributed by Lukas
You've worked hard to grow your business, so you want to make sure that every little thing is done right. But what if there were parts that would be m...
#214: Dan Heath—Why You Need to Solve Problems Before They Happen
17 Aug 2020
Contributed by Lukas
We have two options when we're faced with a problem. We can either resolve it and walk away or figure out why it's happening in the first place. It's ...
#213: Nicole Walters—The Missing Ingredient in Your Business Strategy
10 Aug 2020
Contributed by Lukas
When you know your product or service will make your customer's life better and you have the confidence to back it up, your business strategy is foolp...
#212: Tiffani Bova—How to Achieve (Smart) Growth for Your Company
03 Aug 2020
Contributed by Lukas
Tiffani Bova is an executive at Salesforce and the author of Growth IQ. Her strategies have helped companies like Amazon, Microsoft, and IBM take thei...
#211: Rory Vaden—Why You Need a Personal Brand
27 Jul 2020
Contributed by Lukas
The most well-recognized thought leaders have one thing in common: an irresistible personal brand. But for those of us without a platform, it's hard t...
#210: Ryan Holiday—The Best Leaders Know How to Be Still
20 Jul 2020
Contributed by Lukas
Great leaders have a superpower that helps them stay centered while the world spins around them. They know how to be still. On today's episode Ryan Ho...
#209: Adrienne Bankert—Your Secret Weapon to Becoming Unbeatable at Work
13 Jul 2020
Contributed by Lukas
Succeeding at work takes a high level of competency. But today's podcast guest believes you have an even greater superpower — kindness. Adrienne Ban...
#208: Stephen M. R. Covey—The Key to Creating Great Workplace Culture
06 Jul 2020
Contributed by Lukas
Trust is the foundation for any great relationship. But have you ever thought about what role trust plays at work? Work environments without trust are...
#207: Bob Goff—Why You Shouldn't Be Afraid to Dream Big
29 Jun 2020
Contributed by Lukas
We all set goals in life. But for many of us -- the road stops there. We make plans to buy a bigger house or take the next step in our career without ...
#206: How to Stop Losing Deals -- for Good
22 Jun 2020
Contributed by Lukas
If you're like most businesses, you've probably lost more deals this year than you'd like to admit. And if you're being honest, you actually don't und...
#205: John Ruhlin—How Giving Gifts Can Grow Your Business
15 Jun 2020
Contributed by Lukas
Giving gifts is an essential part of building relationships in business. But most business leaders only think about gifts when it's somebody's birthda...
#204: Curt Richardson—Secrets to Building a $10M Business
08 Jun 2020
Contributed by Lukas
Growing your business to $10M can be hard work -- but it doesn't have to be. On this week's episode, we're talking with Curt Richardson, founder of Ot...
#203: Dave Hollis—Stop Believing These 7 Lies About Leadership
01 Jun 2020
Contributed by Lukas
It's not often that an author chooses to be vulnerable in a business book. But that's exactly what co-founder of The Hollis Co., Dave Hollis decided t...
#202: Chris Guillebeau—How to Plant a Money Tree and Make an Extra $1k THIS Week
25 May 2020
Contributed by Lukas
If you're like most people -- the economy might be keeping you up at night. But what if you were able to use this season as a chance to change your mi...
#201: James Clear—The Secret to a Successful Product Launch
18 May 2020
Contributed by Lukas
What would it be like to release a product without any platform, customer base, or name recognition? That's exactly where James Clear found himself wh...
#200: Mike Michalowicz—The Step-By-Step Plan for Fixing Your Business
11 May 2020
Contributed by Lukas
Right now, most business leaders finally have time to work on the things that have always bothered them about their business. But improving a business...
#199: Michael Hyatt—How to Become a Vision-Driven Leader
04 May 2020
Contributed by Lukas
Most people believe they fall into one of two categories when it comes to their leadership style: those who cast a vision for the company and those wh...
#198: Michael Brody-Waite—What Drug Addicts and Great Leaders Have in Common
27 Apr 2020
Contributed by Lukas
What if the best leaders actually have more in common with drug addicts than anyone else? That's exactly what Michael Brody-Waite, author of Great Lea...
#197: Joel Peterson—How to Rebuild Your Business After a Crisis
20 Apr 2020
Contributed by Lukas
After any crisis, there comes a time to rebuild. But it can be hard to know where to begin. On this episode, Joel Peterson is sharing foundational str...
#196—Your Checklist for Getting Through a Crisis
13 Apr 2020
Contributed by Lukas
When the team at StoryBrand HQ realized everything was about to change, we jumped right into a plan that would help us survive these uncertain times. ...
#195: Stephen Mansfield—Nine Secrets to Leading During a Crisis
06 Apr 2020
Contributed by Lukas
Winston Churchill was no stranger to leading during a crisis. He led his country through World War I, World War II, an economic crisis, and much more....
#194—Three Keys to Managing Stress Through COVID-19
30 Mar 2020
Contributed by Lukas
Don and J.J. give you three strategies to manage anxiety through the COVID-19 crisis. It's possible for your business to survive, and even thrive, aft...
#193: Jon Gordon—How to Keep Moving Forward in Times of Stress
23 Mar 2020
Contributed by Lukas
The coronavirus is disrupting careers, lifestyles, and peoples' overall sense of calm. These are inevitably difficult times, and most business leaders...
#192: Howard Partridge—The One Thing Every Successful Leader Has in Common
16 Mar 2020
Contributed by Lukas
Most business leaders have a surplus of great ideas, but get stuck at one crucial step -- implementation. When businesses don't implement their ideas,...
#191: Bruce Deel—Find Your Purpose by Taking More Risks
09 Mar 2020
Contributed by Lukas
As a business leader, you have to take risks. But for most people, taking even the smallest risk can feel terrifying. This week's guest, Bruce Deel, h...
#190: Dr. Jennifer Goldman-Wetzler—Could conflict at work actually be a good thing?
02 Mar 2020
Contributed by Lukas
Workplace drama is why so many employees dread Monday mornings and struggle to work as a team. And unfortunately, nobody is immune to it. But what if ...
#189: Jeremy Vallerand—Three Ways to Grow Your Nonprofit With Storytelling
24 Feb 2020
Contributed by Lukas
If you run a nonprofit, you've probably wondered whether the StoryBrand Framework will work for you. Here's a secret -- it totally will! But don't jus...
#188: Doug Keim— Why You Need a Coach Instead of a Cheerleader
17 Feb 2020
Contributed by Lukas
Good business coaches can make a big difference in the success of your company. But if your "coach" just roots for you from the sidelines, they might ...
#187: Ben Weprin—How to Create A Magical Brand
10 Feb 2020
Contributed by Lukas
As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets...
#186: Dr. Wayne Baker—Unlock the Power of Asking for Help
03 Feb 2020
Contributed by Lukas
People can't help you if they don't know what you need. But it's hard to ask for help -- so you usually wind up just doing the job yourself. Dr. Wayne...
#185: Shelle Rose Charvet—How to Learn What Your Customers Want (And Make More Money)
27 Jan 2020
Contributed by Lukas
Have you ever wished you could just read your customers' minds and know exactly how to sell them your product? Spoiler alert: telepathy is impossible,...
#184: Allan Langer—Five Secrets to Pricing Your Product
20 Jan 2020
Contributed by Lukas
Could your price actually become a selling point for your product? On today's podcast, author and speaker Allan Langer shares his secret to pricing pr...
#183: Michele Cushatt—How to be Vulnerable Without Risking Control
13 Jan 2020
Contributed by Lukas
We don't have very many emotionally healthy leaders anymore, and the ones who are don't get the microphone. We often feel like we're being led by a bu...
#182: Jeff Henderson—Build Your Business by Taking a Stand
06 Jan 2020
Contributed by Lukas
In today's culture, standing for something important and sticking to it takes guts, but it's also one of the fastest ways to grow your business or non...
#181: The Best of 2019—Our Biggest Takeaways for Business Leaders
30 Dec 2019
Contributed by Lukas
As you kick off the new decade (!), take a moment to reflect on how you're growing as a business leader. This episode can help. We've compiled the bes...
#180: How to Create a Personal Life Plan Before 2020
23 Dec 2019
Contributed by Lukas
So many people have everything they need to succeed but get in their own way. A lack of confidence often keeps people from achieving their potential. ...
#179: Chanda Bell—Believing in the Magic of Your Mission
16 Dec 2019
Contributed by Lukas
When Chanda Bell's family sold 5,000 units of the "Elf on the Shelf" book and doll in its first season in 2005, they knew they were onto something. Wi...
#178: How You and Your Family Can Live a Richer Story in 2020
09 Dec 2019
Contributed by Lukas
Many individuals and families are living in a "narrative void." Without a sense of purpose, mission or agency, we drift through life feeling unfulfill...
#177: Jon Gordon—How to Create a Positive Team Culture
02 Dec 2019
Contributed by Lukas
No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a posi...
#176: Proof that Narrative-Based Marketing Will Work For You
25 Nov 2019
Contributed by Lukas
In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don't just tel...
#175: James Clear—How to Hack Your Habits to Achieve Lasting Change
18 Nov 2019
Contributed by Lukas
If you approach creating a habit with drudgery, you won't stick with it. The key is to create pleasure around healthy habits so they're more likely to...
#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?
11 Nov 2019
Contributed by Lukas
What will your customers lose if they don't make a timely decision to buy your product or service? That's the power of scarcity, and it's one of the o...
#173: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 2]
04 Nov 2019
Contributed by Lukas
Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagra...
#172: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 1]
28 Oct 2019
Contributed by Lukas
Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications,...
#171: Megan Hyatt Miller—How to Focus Your Life and Business
21 Oct 2019
Contributed by Lukas
Most of us are good at setting goals. But accomplishing them? That's another story. Today's digitally native world constantly vies for our attention a...
#170: Pat Flynn—Practical Tips that Will Help You Grow a List of Super Fans
14 Oct 2019
Contributed by Lukas
What can you do in your business to turn casual customers into super fans? On this episode of the podcast, Donald Miller talks with online marketing e...
#169: Rebekah Lyons—The Magic of "Less" to Manage Stress
07 Oct 2019
Contributed by Lukas
You may not even realize it, but you're stressed out. Today's modern world is undermining all our efforts to live a full and productive life. In this ...
#168: Claire Díaz-Ortiz—5 Ways to Become a Social Media Master
30 Sep 2019
Contributed by Lukas
If you lead a business, you're in the public eye. That means people are talking about you and your brand on social media – even if you don't realize...
#167: Nancy Duarte—How to Craft a More Powerful Story Using Data
23 Sep 2019
Contributed by Lukas
Our cups overfloweth with data. But creating a story with data can feel like drinking from a firehose. These days, powerful presentations are less abo...
#166: Ambassador John Cotton Richmond—How to Frame a Mission to Get Maximum Buy-In
16 Sep 2019
Contributed by Lukas
How do you frame a mission, get buy-in for it, and then make it work? That's what we're discussing in this episode with U.S. Ambassador-at-Large for T...
#165: Gary Haugen—What Can Business Leaders Do About Human Trafficking?
09 Sep 2019
Contributed by Lukas
It's time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While ther...
#164: Brooke Allison—Practical Tips That Will Help You Play the Guide
02 Sep 2019
Contributed by Lukas
Local businesses are the heartbeat of a local economy. But to succeed, they have to play the guide. In this episode, our own Koula Callahan interviews...
#163: Marissa Orr—Rethinking Power in the Workplace
26 Aug 2019
Contributed by Lukas
Marissa Orr, a former executive at Google and Facebook, is a self-proclaimed Corporate Rebel, and in her new book, Lean Out, she challenges the notion...
#162: Scott Miller—A Crash Course on Management
19 Aug 2019
Contributed by Lukas
Leaders are the lynchpin in company culture. So how do you identify and develop great ones within your business? Today on the podcast, we talk to mana...
#161: Lindsey Pollak—How to Create a Thriving Workplace Culture
12 Aug 2019
Contributed by Lukas
Millennials want to work from home or a totally open office space – and have unlimited time off – right? Wrong. On today's podcast, Lindsey Pollak...
#160: Cal Newport—How to Digitally Declutter Your Life
05 Aug 2019
Contributed by Lukas
Most of us have a love-hate relationship with our smartphones and digital media. The technology is here to stay, so how can we keep social media and a...
#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
29 Jul 2019
Contributed by Lukas
Captain Obvious here: Successful businesses don't do stupid stuff. Of course we all know that, but running a business is hard! And that means we all...
#158: Adam Savage—7 Eye-Opening Ways To Be More Creative
22 Jul 2019
Contributed by Lukas
"Well, I'm not really a creative type." Today on the podcast, Adam Savage (host of the popular show Mythbusters) is going to bust THAT myth for us....
#157: Dr. John Townsend—Energize Your Life With These 7 Key Relationships
15 Jul 2019
Contributed by Lukas
If you're a leader, you need energy. But if you don't have the right people in your life, you'll always feel drained. On today's podcast, Dr. John Tow...
#156: Craig Detweiler—3 Practical Ways to Tell a Compelling Brand Story on Social Media
08 Jul 2019
Contributed by Lukas
We all know we're supposed to be using social media to build our brands. But how can we do it in a way that truly serves our customers, too? Craig Det...
#155: David Epstein—Why You Don't Need to Specialize in Order to Succeed
01 Jul 2019
Contributed by Lukas
If you manage a team, you may think you need a collection of top-notch specialists. But you'll second-guess that strategy after you listen to today's ...
#154: Alden Mills—4 Leadership Lessons from a Navy SEAL Commander
24 Jun 2019
Contributed by Lukas
Leadership is tough enough from your comfy cubicle. Now, imagine doing it on the front lines as a Navy SEAL. That's exactly what today's podcast guest...
#153: Ken Coleman—The 5 Types of People Who Can Skyrocket Your Success
17 Jun 2019
Contributed by Lukas
What's the biggest factor in our success? It's not what we do. It's who we're in proximity to. Today on the podcast, Ken Coleman tells us how to surro...
#152: Dr. Wanda Wallace—Do You Have to "Know It All" to Be a Good Leader?
10 Jun 2019
Contributed by Lukas
If you're a leader, you probably got your role by being an expert in your field. So what happens when you need to broaden your leadership role and ove...
#151: Kevin Kruse—7 Old-School Leadership Principles You Need to Ditch ASAP
03 Jun 2019
Contributed by Lukas
You may not even realize it, but a lot of our "traditional" principles of leadership don't fit today's modern world. In this episode, Kevin Kruse will...
#150: Les McKeown—5 Practical Ways to Scale Your Business for Maximum Profit
27 May 2019
Contributed by Lukas
If you're a visionary leader, you know how to inspire your company with big ideas. But you may not know how to scale your company with the right proce...