Pop-Quiz: Which marketing channel is the most effective and costs the least? Answer: Word of mouth. Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing. David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program. David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How to get hundreds of people talking about your store when you launch, even if you aren't an influencer The most common beginner mistakes everyone makes when setting up referral program How to refine your positioning to increase likelihood of people talking about you How offering social status to your buyers is a powerful motivator Links: Get $50 towards ReferralCandy Export LinkedIn Connections Streak CRM Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

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