If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.Jays websiteJay Hasbrouck on LinkedInCreators & Guests Gerry Scullion - Host Stef Murphy - Producer Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

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