Joe and Robert kick off the show with a look at the coming explosion of video creators and what happens when AI makes video creation essentially unlimited. Then they dig into OpenAI's new Astra model, the debate over whether we've reached AGI, and the uncomfortable timing of Anthropic insiders warning that increasingly powerful AI could pose an existential risk. Finally, it's prediction time. Joe and Robert make their 2026 NFL picks and pit their football knowledge against OpenAI and Claude. Who wins the Super Bowl? Who completely embarrasses themselves? We'll find out. Articles from the show: Billion New Video Creators Coming Soon OpenAI GPT-6 Astra Review: Shockingly Good Anthropic Insiders Warn AI Could Kill All Humans Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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