Meet Clark Murray. Clark joined us on November 18, we learned from this phenomenal expert about qualitative research. Clark shares his insights and tells us about the 1000+ case studies from his experience. Clark is the Managing Partner at Churchill Group where he has conducted qualitative studies in 372 product and service categories for Consumer, Healthcare, and B2B clients...and has facilitated brainstorming-ideation projects in 229 product and service categories. Chapters 00:00 Sabir Welcomes Clark Murray 04:08 The “Ah-Ha” Moments 08:17 The Uncertainty Principle 20:05 Finding Insights and Ideas 24:11 The Tricks Used In Qualitative Research 27:24 From the Flintstones to the Jetsons 36:03 The Value Proposition 37:01 Presenting Your Value Proposition Within the Confines of Amazon 39:25 Focusing on the Right Senses 41:41 The Changing Face of E-Commerce 45:41 Getting Value from the Good and the Bad 52:49 Conducting Qualitative Research on a Budget 55:26 How to Save with Qualitative Research 57:20 Giving Everyone their Fair Share 59:45 Shut Up and Listen Check out all #ThisWeekWithSabir episodes here https://growthbysabir.com/liveshow on YouTube. Read the in-depth articles accompanying these episodes here https://growthbysabir.com/#articles. Wanna live stream like #ThisWeekWithSabir? Check out this special offer from our partners at Restream.io. #uxdesign #ux #qualitative #research #focusgroup #survey

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