A few years ago, second-generation real estate professional Suzannah Toop was lucky enough to enjoy a coffee with Google Australia Head of Engineering, Alan Noble. When she asked him about the role of real estate in the future, his response struck a chord. But this conversation, in recent times ways, has been a driver for the company. Mention the name Toop & Toop to anyone in real estate and the word 'innovation' immediately springs to mind. And they have been recognised for it numerous times - the Adelaide agency has been inducted into the REIA Hall of Fame four times - an amazing achievement in anyone's language. In this podcast, Elite Agent Magazine's May Cover, and CEO Suzannah Toop shares an insight into a 35-year-old brand and why a cutting edge approach continues to be at the heart of everything they do. In this episode we discuss What attracts and keeps people at Toop&Toop Why the company focuses so heavily on wellness – including an in house creche, fitness centre and more How they eliminated 77 per cent of their emails in the property management team while improving staff morale Why Toop&Toop believe the role of the agent must be much more than simply an intermediary between two parties; and what needs to happen to remain relevant Other trends Suzannah sees moving forward and how Toop&Toop are pivoting to adapt to COVID-19 challenges... plus much more... Connect with Suzannah: WebsiteLinkedInFacebookInstagramTwitter Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook: Elite AgentWebsite: EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

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