Tameka is an award-winning real estate professional who has both worked for others and now owns her own boutique agency - Key2 Property. Her plethora of personal achievements include the President's Award (REIT) 2018 and winning the REIA (National) Residential Property Manager 2019. She was also the winner of Elite Agent's PM Transform in 2018. In this episode of Elevate the theme is how to build a profitable real estate business - particularly in property management - where building the rent roll is all about quality over quantity. “The further I get through my career, the more importance I’m placing on giving back to our industry so if you've got something that you can give to somebody else, why not share it?” - Tameka Smith Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER In this episode of the Elevate Podcast, Samantha and Tameka discuss: The secrets to Key2 Property signing more than 500 managements in under four yearsWhy rentals and sales are given equal importanceTameka's ideal client avatar and how that defines marketing strategy and decisionsHow working hands-on with staff and clients can help business growth - and why it's hands-off for them for at least a yearTameka details her recruitment strategy, including recruiting people for their moral and cultural principles and not just their skill sets and mystery shopping her own teamThe "Good to Great" Flywheel of Property Management (Good to great)Tameka's approach to Business Development and how she deals with landlords who say her fees are too highTechnology, it’s benefits and how to future-proof your business from disruptorsTameka's approach to content marketing and why she doesn't worry too much about the competitionTips for building a rent roll from scratchWhy giving back is so important. Resources: The Good to Great Flywheel by Jim CollinsThe Barefoot Investor by Scott Pape.Retired At 27 - If I Can Do It Anyone Can by Kirsty DunpheyAdvance to Go, Collect $1 Million by Kirsty Dunphey and Lynne PayneElite Agent Extra newsletter: “what I really love about that is when we get it, it's an interactive tool in our office that our team can read, they can write their own take on it, and we can be talking about it at our quarterly training”. Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook: Elite AgentWebsite: EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine For access to Tameka Smith’s Action Guide click here Subscribe & Review the Elevate Podcast To subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

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