In this episode of The Marketing Clubhouse, we're joined by Dom Harvey, one of New Zealand's most recognisable broadcasters, award-winning podcasters, and co-founder of PodLab.After more than two decades hosting one of the country's biggest breakfast radio shows, Dom made the leap into podcasting and built The Dom Harvey Podcast into one of New Zealand's most listened-to interview shows.Together, we go behind the scenes of what it really takes to create, grow, and sustain a successful podcast. From guest research and interviewing techniques to distribution, promotion, and emerging AI tools, Dom shares the lessons he's learned from building a podcast that consistently attracts high-profile guests and loyal listeners.This is a practical conversation for marketers, founders, creators, and brands who are considering launching a podcast or looking to get more value from the one they already have.What we cover in this episodeThe decisions and habits that helped The Dom Harvey Podcast succeed earlyEssential tools, software, and technology for modern podcastersHow podcasts contribute to brand awareness, trust, and audience growthCommon mistakes new podcasters make and how to avoid themWhy distribution is often more important than recording the episode itselfPractical strategies for promoting and growing a podcast audienceThe role AI is likely to play in the future of podcastingHow to build a sustainable podcast process without burning outDom's approach to interviewing prime ministers, Olympians, business leaders, and high-profile guestsWhat makes people feel comfortable enough to share honest storiesYou should listen if...You're thinking about launching a podcast for yourself or your businessYou want to use content to build trust and authority in your industryYou're struggling to grow or promote an existing podcastYou're curious about how AI is changing content creation and audioYou want to learn from someone who has built one of New Zealand's most successful podcastsThis episode will help you think more strategically about podcasting, avoid common mistakes, and build a content asset that continues to create value long after you hit publish.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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