Welcome to the latest episode of To-The-Trade, where we delve into the transformative journey of Susan Hayward Interiors as it rebrands to Hayward Design House. Join host Laurie and co-host Nile Johnson as they explore the critical themes of personal branding in the evolving interior design landscape, the commitment to sustainability, and the innovative integration of AI into design processes. In this episode, we discuss how Susan's business, born from a photography legacy, has evolved over 22 years to embrace both residential and commercial projects. Jillian shares her insights on establishing a strong online presence and the importance of collaboration in enhancing client experiences. We delve into the significance of biophilic design and the neuroscience behind creating spaces that promote well-being. Tune in as we highlight the exciting next steps for Hayward Design House, from developing new product lines to optimizing client communication through digital platforms. We’ll also touch on the potential of AI and automation, the challenges of maintaining a personal touch in design, and the power of knowledge sharing within the design community. Whether you're an industry professional or simply curious about the intersection of design and technology, this episode is packed with valuable insights and inspiration. Join us for an engaging conversation that celebrates the art of design and the future of the industry! This video discusses the following: • How Susan Hayward got into interior design (00:00:00 - 00:12:05) • How Susan Hayward's daughter, Jillian, joined the business (00:12:05 - 00:17:15) • The reasons for the name change (00:17:15 - 00:26:00) • The process of the name change (00:26:00 - 00:31:00) • The impact of the name change (00:31:00 - 00:34:00) • Advice for other interior designers who are thinking about changing their business name (00:34:00 - 00:36:00)

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