You know how they say someone “wrote the book” on a topic? When it comes to Product-Led Growth, they’re talking about Blake Bartlett. Blake is a partner at OpenView, where he’s led investments in major companies like Highspot, Expensify, Calendly, Postscript and Cypress, among others. He also notably coined the term PLG in 2016 – and it’s only gained significant traction in the years since. Blake’s granular understanding of PLG and what it takes for startups to be successful are what made him a great guest on the latest “Unchurned” podcast with UpdateAI CEO Josh Schachter. Josh and Blake cover a lot of ground in this episode, including, of course, what Blake’s quick definition of PLG is: “A go-to-market strategy that relies primarily on the product itself as the driver of customer acquisition, conversion and expansion.” They touched on a number of other PLG-related topics, too, like: OpenView’s SaaS focus Great examples of PLGWhy Sales shouldn’t be worried about PLG How PLG leads to less “friction”Potential downsides of PLG If you’ve been interested in learning more about PLG – and why it is or isn’t ideal for your company – this podcast was tailor-made for you. 👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

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