In this episode recorded at the ASCII Cup in Philadelphia, Uncle Marv welcomes Dawn Sizer, co-founder and CEO of 3rd Element Consulting, to share her MSP journey rooted in a service-first and security-first philosophy. Dawn describes the evolution of her company from a physical security subsidiary to a leading MSP, emphasizing client flexibility without hidden costs and tackling tough projects like ISP moves with patience and expertise. She highlights exciting developments in AI, including agentic AI tools integrated into their CRM system, Go High Level, which promise to improve workflow and client engagement.Dawn also reflects on the tremendous value of belonging to the ASCII MSP community, lauding its supportive network and the women’s group initiative for fostering open, solution-oriented discussions. Fond memories of Alan Weinberger, ASCII’s founder, underscore the tight-knit, caring atmosphere of the MSP world. Her recognition with the 2025 Channel Pro MSP Leadership Award serves as a testament to genuine service and leadership.Companies, Products & Books: 3rd Element Consulting: https://3rdelementconsulting.com/ASCII Group: https://asciigroup.orgGo High Level (CRM): https://www.gohighlevel.comChannel Pro MSP Leadership Award: https://www.channelpronetwork.com/2025/08/12/top-msps-for-2025-channelpro-network/HubSpot: https://www.hubspot.comTech Tribe: https://techtribe.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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