Like many other startups, MonkeySports, a small Californian hockey equipment store, saw an excellent opportunity to expand their business into the ecommerce world. But they soon realized they were no longer connecting with their customers like they had done before. In today’s 30-minute podcast, we sit down with Ki Song, Director of E-commerce at MonkeySports, to discuss the advantages and opportunities of implementing a PXM (Product Experience Management) strategy to deliver winning experiences to customers and build customer loyalty. From seamless data modeling to offering omnichannel customer experiences, PXM helped MonkeySports bring real value to their customers, and ultimately helped them become the largest hockey retailer in the world. Listen to learn more.

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