Actionable And Effective Technical SEO Insights
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
31 min
2 speakers
4 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? Welcome to the Voice of Search podcast. My name is Tyson from previsible.io. Joining me today is Chris Spann, who's the senior technical SEO at Lumar, which is a large-scale crawler, technical SEO, and accessibility platform. Yesterday, Chris and I talked about rising SEO security awareness. Today we're going to continue the conversation and we're going to jump into actionable and effective technical SEO insights. All right, here's my conversation with Chris Spann, Senior Technical SEO at Lumar. Chris, welcome back.
Nice to be back. I've um talked a lot in the first half. I'm gonna try and make this m more of a conversation the second half.
No, no, no. No no worries. Um love the insights yesterday that you gave to the listeners. That was a nice it's a it was a topic, you know, that I don't think gets spoken about enough in SEO. And yeah, so I mean if anyone didn't listen to the yesterday's episode, check it out where we talk about security. certainly risk or areas of concern from an SEO perspective, but also quite a bit that we can offer more of like an organization to from the security perspective. But today we're shifting gears and we're talking more tactics insights. So first off, like From your perspective, thinking about actionable and effective insights. What do you mean by that exactly?
So my big thing, so my my day to day job, so I love talking about security stuff, but that's just because I'm interested in it, right? My my day to day stuff, as part of the professional services team, we kind of like a technical SEO agency um within the business. So when you purchase the Lumar tool, you can also purchase some of my time as well. So a lot of my day to day is having uh client meetings and essentially providing insights on sites, right? Because obviously you get given you have a let's say you're brand new into a role in at a business, you get handed a fifteen year old, ten million URL website and kind of get told, right, there you go, off you go. So you bring on uh, you know, a large scale crawler.
Well, what the the hell do you do then? Right. So a lot of people, a lot of businesses and a lot of CMOs, things like that, the first thing that I always hear them say is, Oh, we want everything. We want to crawl everything. Nobody, nobody wants everything. I can tell you now I don't want everything whenever I'm crawling a site. Within the tool like Lumar, I'm I'm gonna point out, I'm gonna talk about how good Lumar is. I should say I was a Lumar user before I joined the company. I do genuinely think it's really good. It's why I came and worked there, uh, or or applied to work there. You know, we can add log files and GA and backlinks, and we can crawl the site and Site maps and lists and all this different stuff.
But all it ever does is generate noise. And the biggest thing to do, especially if you own uh if you look after a big site, or worse, a lot of big sites. I talked about this in the last Brighton SEO, about starting to split that up and and work on this stuff, right? So for me, actionable insights, I mean the the names kind of the clues in the name. Right, it's insights that you can use to actually get stuff done or get stuff fixed, right? Or that you can use so it's not like wading through tar just to try and get something of use, you know what I mean, or even better, insights that you can farm out to other teams or to other people that you don't have to look at anymore, right?
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Chapters
4 chapters
1
What is the focus of the episode and who is the guest?
0:00–4:55
2
How does Chris define “actionable and effective” technical SEO insights?
4:55–11:32
3
Why shouldn’t you crawl every page of a large site?
11:32–14:58
4
What framework does Chris use to prioritize crawl and fix priorities?
14:58–31:17