AI citation dominance will be the new SEO leaderboard by 2026?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
2 chapters
transcribed 1 month ago
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What is the AI citation dominance concept and why is it considered the new SEO leaderboard?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. Okay, Josh, let's now move over to our lightning round. I'm gonna ask you some AI search related questions um from this week's topics and uh we're gonna dive into how this is kind of the death of the blue links.
Okay. So first one, buy or sell. Are you buying or selling that AI citation dominance will be the new form or leaderboard in twenty twenty six?
I buy it. Citations are the new clicks. Citations are as like citations are clicks, but from bots, basically.
All right. And and and for our listeners, let's let's let's talk a little bit about citations and what makes their valuable. Why is it so different from a click? And how is the the click versus citation gonna become this kind of new paradigm?
Well, I mean, human referrals are changing, right? Like the zero click experience we know is already gonna be happening. But I think the important part is realizing that you are getting clicks from somebody. It's just who is that person? And that person has kind of shifted from being, you know, a a pathing, information seeking, sentient human into someone who is basically given a mandate to answer questions instead. You know.
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I am going to get clicks on profound's website from bots who are seeking to answer people's questions. I'm going to get interest in that way.
How does the lightning round define citations as clicks from bots and what does that mean for marketers?
And so we can understand a citation basically as a stand-in for a user. That's a real user who's basically seeking information where I provided context. And if you're looking at your network logs, ChatGPT user, that's the user agent that ChatGPT uses when a real person's on that on that other side of that question, somewhere in the world asking a question about you. You see that citation come through. That's a real moment that you you basically in my opinion you can do some math. You can say, Hey, I'm I'm pretty conservative about this. I don't I don't buy that. Fine, reduce it by half. You would have gotten a click though. That's a that's a moment where your brand provided an answer. You were valuable there.
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