AI & SEO Meet Micro-SEO Strategies
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
27 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from previsible.io, and joining me today is Chris Rolf, who is the founder and president, chief visionary at Boulder SEO Marketing. Boulder SEO Marketing specializes in innovative and effective SEO solutions. The company focuses on transparency and tailored tactics to help clients dominate search results, boost conversions in an ever evolving digital. Landscape. Yesterday Chris and I talked about human-driven AI assisted SEO, and today we're continuing the conversation by discussing AI and SEO meet micro SEO strategies. With that, here's my conversation with Chris Ralph, founder and president at Boulder SEO Marketing. Chris, welcome back.
Hey Tyson, thanks so much again for having me. I'm excited to be here.
Yeah, I loved the conversation yesterday. I think you offered quite a bit of insight for the listeners on kind of how to be thinking about AI, the advocation of using it in within the workflows and really dissecting the different parts of how we do work to find those different application points. Today we're changing up a little bit and so we're talking AI and SEO, but like within the constructs of micro SEO. So maybe to start off, could you kind of just break down for the listeners, what do you mean by micro SEO strategies?
Great question. So we coined that term. And let me quickly tell you the backstory. How we why how and why we developed micro SEO strategies. Our own website got hit by a core algorithm update in at the end of June of 2021. We're so busy helping other website owners, you know, get to the top in Google. We completely neglected our own website. We lost 80%, or like I think nearly 90% of our organic search traffic. We went from having too many inbound leads to basically zero inbound leads. As you know, you're a you know agency owner yourself, that's probably Freak the heck out of you. You know, I took a breather, I thought about the situation and I realized something had to be done very quickly. And it had to be really good, right?
So at that time, Google was rapidly updating its algorithm. It went from it basically starting to infuse more and more machine learning, AI, et cetera. It became better at surfacing high-quality content instead of just like rewarding the entire entire website for doing a good job. know, optimizing the entire website. So I realized the opportunity That by creating basically the best piece of content on the internet in relation to closely related search terms, we're going to have an opportunity to get back to the top in Google in a relatively short amount of time. There was nothing really wrong with our website. We just hadn't updated it in a long time. It still had a high domain authority. So I felt like, you know, if I am going to develop a methodology that focuses on creating the ultimate best piece of content on the internet and then have you know 20, 30, 40 supporting tasks that will get the job done.
So that's you know how we developed micro SEO strategies. So it focuses on one. You know, sort of like a pillar page, and then many, many supporting tasks that also support that piece of content. So then we trademarked that term because I saw an opportunity to make a splash with this methodology in the future. Uh, I'm thrilled to announce that we launched two micro-CO strategies within the first three months of. getting hit by this core algorithm update and Uh within four or five months, those pieces of content ranked at the very top in Google for their target SEO keywords, and we were basically back to normal, getting a steady flow of inbound leads through organic search.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–11:43
2
What is the overall concept of micro‑SEO and why did Boulder SEO create it?
11:43–13:36
3
How did a core algorithm update in 2021 trigger the development of micro‑SEO strategies?
13:36–25:45
4
What does a micro‑SEO strategy look like – the pillar page and supporting tasks?
25:45–27:12