Automated SEO reporting tools will replace human analysis within the next three years?

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What is the premise of the episode and who is the guest?

Unknown 0:00
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

Why do the hosts consider automated SEO reporting tools a ‘sell’ rather than a ‘buy’?

Unknown 0:37
Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Tyson Stockton 0:43
Now, a final kinda portion of the interview here is we're gonna go into a lightning round. And so this is gonna be our shorter form kind of scenario-based questions or theme-based questions. And so I'm gonna throw five different questions at you, and it'll be just kind of like a different flow than than the previous part. So first question is gonna be buy or sell. Are you buying or selling that automated SEO reporting tools will replace human analysis within the next three years?
Tom Mansell 1:14
I'm salad. Definitely sell definitely selling.

How can AI handle data collection while human analysis adds strategic context?

Tom Mansell 1:18
Uh I think I I touched on this earlier. I just don't see the tools being able to stitch together a compelling narrative without some sort of hu human analysis in context of, you know, the wider business, industry or macro climate that we're operating in. So no selling.
Tyson Stockton 1:36
I I actually would sell as well on this. Like it's a t it's a tough call because it depends on how you define like that process. I agree with you. I think it's definitely possible to do all the data collection, do the action analysis, sift out the information that needs to be addressed. But then what do you do with that?

What challenges prevent AI from creating a compelling SEO narrative on its own?

Tyson Stockton 1:59
Like how do you position it within the organization? How do you pick up on all these nuanced elements? Like It would be so difficult to include everything in the training model to then allow it to do those things. Like you would have to feed in little things on like personality quarks of like, oh, this person hates it when you phrase something in that way. So I think I'm right there with you that from end to end, no. From just the like heavy leg work, yes.
Tom Mansell 2:27
Agreed.

What key takeaways and next steps do the hosts share for listeners?

Tyson Stockton 2:29
Well, with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Tom from Crowd for joining us. If you'd like to contact Tom and find out more about him, uh be sure to check out his LinkedIn profile in our show notes or also check out his company's website at crowd.com. Be sure to go over there and check out Um some of the things that mentioned in this episode, like the Search Anywhere product as well as the brand AI. And if you haven't subscribed yet and would like a daily stream of SEO and content marketing, uh be sure to hit that subscribe button on your podcast app or on YouTube, and we'll be back in your feed in the next following day. Now with that, that's all for today.
Tyson Stockton 3:09
Thanks for stopping by and we'll see you in the next episode.

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