Backlinking will have a resurgence with AI search?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of this episode on AI search and backlinking?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
How does Travis Tallent explain the shift from traditional backlinks to brand mentions?
Well, we
With that, we're gonna roll into kind of the lightning round of the conversation. Trend or trash. Backlinking will have a resurgence with AI search.
Um, to be honest, I I re resurgent the word resurgence is throwing me off. I don't know if it if it ever really went away. Um, I think back leaking will continue to play an important role, but I think brand mentions will play an even bigger role. I think the technology is getting to a point to where it is better able able to parse through information and understand how a brand is being spoken. about on which websites by which audiences and users.
Why might digital PR and contextual brand references become more valuable for SEO?
And that is going to matter more than the old school, oh, this was linked to a website. So all that to say, I think brand mentions, digital PR, et cetera, will still play an important role in the world of AI search.
Totally agree. I think it's like, yeah, maybe resurgence isn't isn't the the best word choice in there. But I feel like, you know, in the last in the last five years it hasn't it hasn't been a cornerstone in conversations, I think, as much. And I actually I like I really like the more of the phrasing that you use there of digital PR. Like I feel like the pendulum swing is like coming back towards that and it's like we're I don't know, a little more energy into that side of things and it's less, I don't know, maybe uh spammy as as it's been kind of manipulated a little bit into.
What are the potential benefits and challenges of a resurgence in backlinking with AI?
So I'm excited to kind of see how that develops.
Yeah.
But with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Travis Talent from Brain Labs for joining us. And if you'd like to get in touch with Travis, you can find a link to his LinkedIn profile in their show notes, or be sure to go over and check out his company's website at Brainlabsdigital.com. If you haven't had a chance to subscribe yet and you'd like a daily stream of SEO and content marketing, in your app feed. Be sure to hit that subscribe button in your podcast app or subscribe and like on YouTube and we'll be back in your feed in the following day.
How can listeners apply these AI‑driven link‑building insights to their own strategies?
So that's all for today. Thanks for checking out the Voice of Search podcast and we'll see you in the next episode.
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Chapters
5 chapters
1
What is the overall focus of this episode on AI search and backlinking?
0:00–0:43
2
How does Travis Tallent explain the shift from traditional backlinks to brand mentions?
0:43–1:25
3
Why might digital PR and contextual brand references become more valuable for SEO?
1:25–2:18
4
What are the potential benefits and challenges of a resurgence in backlinking with AI?
2:18–2:56
5
How can listeners apply these AI‑driven link‑building insights to their own strategies?
2:56–3:01