Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
What is the overall premise of building high‑impact enterprise SEO teams?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast in IHear Everything presentation. introduction. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
Hey, what's going on?
How does Patrick Stox suggest structuring a blank‑canvas enterprise SEO team?
This is Tyson from the Voice of Search podcast, and I'm joined here with Patrick Stokes from HREFs.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in.
Why should creative problem‑solvers be prioritized over rigid job titles?
Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant.
At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io.
How can video specialists and personal branding elevate enterprise content?
If you were to build an in-house SEO team, so I mean I feel like a lot of at least enterprise companies at this point will have established teams. But assuming you have like a blank canvas and you're brought in to build out a search program and manage the channel of search as a whole. How would you think about building that team? What pieces would you want on the team? Like what what's your dream SEO team that you'd want to build?
Yeah, I mean it's I don't think that's changed really. Like you're gonna need someone for technical, at least one person for content, but probably multiple. Uh video is gonna be a core part of the team.
What actionable steps can listeners take to start building their own SEO dream team?
Uh but I think like uh the job titles don't matter as much as like I just want creative people that are willing to like learn and try things and do cool things and Uh, I think you'll you'll have more of an impact that way. You could have a bunch of people for content, but like if they spend all day in meetings and stuff and like don't have ways to differentiate their content from the 50 other companies that do the same thing, then what's the point of it? Like if if you can actually have people that stand out that you can put a we talked about this earlier, like put a face behind them, like a name, a face, have them actually be visible in the industry, on your content, on your videos. Uh that's gonna go a lot further than, you know, generic person behind company name.
Um, that's just not gonna work as well anymore.
But that's it for today. My name's Tyson. Thanks for stopping by the Voice of Search podcast, and we'll be in your feed in the next day.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
5 chapters
1
What is the overall premise of building high‑impact enterprise SEO teams?
0:00–0:47
2
How does Patrick Stox suggest structuring a blank‑canvas enterprise SEO team?
0:47–1:23
3
Why should creative problem‑solvers be prioritized over rigid job titles?
1:23–2:22
4
How can video specialists and personal branding elevate enterprise content?
2:22–3:12
5
What actionable steps can listeners take to start building their own SEO dream team?
3:12–4:11