Describe current SEO in the age of LLMs
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Why do SEO professionals feel “stuck” in the age of LLMs?
What's the word? So in a word or two, let's describe this. Describe current SEO in the age of LLMs.
That's a good one. I love that. Give me a sec. Give me a sec. Um
no problem.
Stuck.
How does Kevin Indig differentiate AI‑driven search from traditional SEO tactics?
The the word that comes to mind is just stuck.
Oh.
Um because You know, people are and I'm probab I'm generalizing, right? So obviously this doesn't apply to you, audience listener, uh, but like people are very torn between the right acronym or whether AI Surge is like, you know, whether it's just old SEO and a new dress or whether it's something completely new, and like none of these questions, none of these questions matter that much, you know, like uh So I feel like we're kind of a little stuck in old ways. And look, like it I get it. The longer you are in a game, the harder it's to adapt to new rules, but uh stuck is what comes to mind.
Time for a one-minute break to hear from our sponsor, Previsible.
What impact does the terminology debate (AI surge vs. new SEO) have on the industry?
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive.
Which practical strategies does Kevin recommend for adapting to LLM‑powered search?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io.
Love it. Okay, that wraps up this episode of the Voices of Search podcast.
What final takeaways and resources does the episode provide for listeners?
A huge thank you to Kevin Indig for joining us. Very grateful to have him and his insights on the show today. If you'd like to contact Kevin, you'll find a link to his LinkedIn profile in our show notes or at the voicelesssearch.com. You can also find and learn more about Kevin at growth-memo.com, which is a newsletter that he publishes. If you haven't Subscribed yet and would want a daily stream of SEO and content marketing knowledge in your podcast feed? Hit the subscribe button in your podcast app. or on YouTube and we'll be back in your feed. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
6 chapters
1
What is the overall focus of the episode and who is the guest?
0:00–0:43
2
Why do SEO professionals feel “stuck” in the age of LLMs?
0:43–0:59
3
How does Kevin Indig differentiate AI‑driven search from traditional SEO tactics?
0:59–1:45
4
What impact does the terminology debate (AI surge vs. new SEO) have on the industry?
1:45–2:31
5
Which practical strategies does Kevin recommend for adapting to LLM‑powered search?
2:31–3:14
6
What final takeaways and resources does the episode provide for listeners?
3:14–3:51