Digital Adoption & SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
16 min
2 speakers
8 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is digital adoption and why does it matter for businesses today?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? Welcome to the Voice of Search podcast. My name is Tyson from previsible.io. And yesterday we talked about managing cross-functional teams. And today we're going to be going on to talk about digital adoption and SEO. Joining me again is Rotsam Gal, who's the head of SEO at Walkme. Walkme is the world's first digital. adoption platform. And with that, here's my conversation with Ratam Gal, head of SEO at Walkme. Ratsan, welcome back to the podcast.
Thank you for having me again, Tyson. How are you?
I'm doing well. So maybe to just level set with the listeners, what what are we meaning by digital adoption?
Cool. So digital adoption, the easiest way to explain it. is how a business can become digital to serve more people and to really Step into the future, which is already here. Um the greatest example we saw during COVID. Everyone were in lockdown, but We still needed to communicate with
How does Rotem define digital adoption and give real‑world examples?
banks or supermarkets, buy groceries, deposit money, pay the mortgage, etcetera and a lot of businesses who invested in legacy applications or didn't invest in digital adoptions, becoming more digital. gave a bad customer service and lost a lot of clients. Um actually there is um a bank in in Norway or Scandinavia. And that they don't have any physical branch. And it kind of like s I I forgot the name, it kinda swept all of the young people and even some of the people uh that are not that young, that used to go to the bank and said, Well, why waste our time? Let's move to this digital bank. And this bank saw a huge increase versus some old, I don't know, like two hundred, three hundred years old bank who had all of the big clients suddenly change.
So This is basically digital adoption. And one of the biggest issues I think that all of these businesses have, even though that they started to become more and more digital, is that they are missing a big piece of the puzzle, which is SEO. They are creating application, websites, but they are not optimizing themselves for SEO and they lose a lot of traffic. And again It came pretty pretty big once the Russia and Ukraine war started and the big recession. A lot of marketing budgets were trimmed down, were cut, a lot of paid acquisition. D this is the channel that gets hit the most because it gets most of the budget. And SEO kind of like remained the same, just because the stuff that you can make uh you make with SEO.
can be evergreen and that's uh evergreen for people who are not familiar with this term. It's a piece of content that will remain for a very long time um positioned well, drive traffic, engagement and uh conversion.
So and I think it's a great call out that when we're talking about digital adoption, it's not just hey, we're creating a website for our business, um, or like, hey, I have a restaurant, I'm gonna create, you know, a website for it. It's it's beyond having a website. And in your examples, it's more of how do businesses adopt or lean into the advantages and capabilities in the digital space and being able to do things that more leverage some of those benefits or capabilities of digital versus just like, yeah, no, I'm running my business same as I've always done for the last whatever hundreds of years kind of situation. And now I just have a website that's kind of like a digital business card. It's more of how businesses are leaning into being like a digital first brand and then those services that would come with it.
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Chapters
8 chapters
1
What is digital adoption and why does it matter for businesses today?
0:00–1:51
2
How does Rotem define digital adoption and give real‑world examples?
1:51–5:42
3
Why is SEO a missing piece in many digital‑adoption projects?
5:42–8:07
4
How can Google Search Console reveal hidden traffic and content opportunities?
8:07–10:40
5
What characteristics do successful digital‑adoption companies share?
10:40–13:06
6
What practical steps can SEOs take to support a company’s digital transformation?
13:06–15:30
7
How should you plan and build a website that fuels both SEO and digital adoption?
15:30–16:20
8
What long‑term vision should guide SEO decisions during digital adoption?
16:20–16:37