First thing to do if you're starting SEO from scratch
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why should technical SEO come before on‑page content when starting from scratch?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. My name is Tyson from Preview.
Visible.io. And joining me today is Jade Pruitt, founder of Hello SEO, a transparent ROI-driven agency helping small businesses turn both Google and AI Search into measurable revenue. Today, Jade and I are going to be discussing why the fundamentals are still relevant within search, how AI is changing the way we look and measure the impact of SEO. and what it actually takes to drive results in the modern search era. If you had to start SEO from scratch today, what is the first thing that you would do?
I think I would start with technical SEO as opposed to on page, which is where I did start.
What common SEO agency pitfalls should small businesses avoid?
Keywords and and putting them places is gonna maybe do something for you, but like
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
How does Jade Pruitt define the first step for a brand’s SEO foundation?
You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach.
Why are meta descriptions regaining importance in AI‑driven search?
Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants. at Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io.
Making sure that, you know, the site has a seat at the table and can be seen and is like is crawlable will go a much, a much longer way.
Thanks again to Jade, founder of Hello SEO for joining us.
What framework does Hello SEO use to track conversions over vanity traffic metrics?
If you'd like to contact Jade, you can find a link to her LinkedIn profile in the show notes. Or you can go on over and check out her company's website at hello SEO.com. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed or on YouTube, go ahead and hit that subscribe button in your podcast app or on YouTube. And we'll be back in your feed in the following day. That's all for today. Thanks for stopping by and we will see you in the next episode.
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Chapters
5 chapters
1
Why should technical SEO come before on‑page content when starting from scratch?
0:00–1:02
2
What common SEO agency pitfalls should small businesses avoid?
1:02–1:20
3
How does Jade Pruitt define the first step for a brand’s SEO foundation?
1:20–2:00
4
Why are meta descriptions regaining importance in AI‑driven search?
2:00–2:48
5
What framework does Hello SEO use to track conversions over vanity traffic metrics?
2:48–3:16