Focus Less On Building Backlinks, Focus More On Content
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
37 min
2 speakers
7 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from Previsible.io. And joining me today is Dimitri Dragulov, founder at TopicRanker and growth advisor at Mingles. TopicRanker helps website owners identify keywords that they can easily rank for on Google by pinpointing specific issues and weaknesses in search results, such as low domain authority. Today, Dimitri and I are going to be talking about focus less on building backlinks and focus more on content. With that, here's my conversation with Dimitri, founder at TopicRanker. Dimitri, welcome.
Hey, thanks for having me here.
Glad to be here. Exciting time. We were chatting kind of before we got going here, so I know there's a lot going on in your world and in general with TopicRanker. Today, we're talking about backlinks and content. So backlinks, we all know, you know, it was really like the backbone that gave Google its kind of leg up and its push in the early days. It's always been a kind of component within SEO, at least as far as I've been in the industry. But it definitely the conversations is like the the bang or the. the payback that you've been getting for them doesn't seem to hold the same weight. So maybe just to kind of start off with the listeners, like, what's your perspective on backlinks today? I
don't think they're all that relevant anymore, to tell you the truth. I started this year thinking, you know, I had my team of backlink link builders going out full force. I was, you three, four grand a month on building backlinks. And really I have very strict criterias and it's not nothing paid. That's essentially I'm paying a person to do reaching out, referencing my articles, my studies, my data primarily. And really about March of this year, I started noticing that, Hey, the links are just not pulling the same rank for me. I, Historically last year, I used to be able to rank much faster and much higher with the same type of links. But this year, you know, I'm getting DR nineties, DR 93. And nothing is moving nothing.
And I was like, what is happening? And digging deeper into it, it's the focus on information gain. It's like, what is new with the article? Is there a new fresh insight? Is there a new fresh personal perspective on something that is not already in Google's knowledge graph? And if it's not anything new, the thing, it doesn't matter how many backlinks you're going to build to this thing. That backlink metric is just not moving the rankings on Google. And so that was a big shock to me in the beginning of this year. I was like, Oh, I really need to change my approach as an SEO. I need to generate original insights. And to generate the original insights, I got to work harder. I can't just pay link builders to build links and I cannot have general consensus content anymore.
I have to be able to create original insights and personal perspectives. And a big shift, I think, in the industry altogether this year is this focus on SEO. SEO is a different game now. I love the way you kind
of put that. And I feel like to the backlinks to me, I agree in the sense where it feels like the weight and the significance isn't there, but it feels more like it's kind of like general table stakes where it's like, yeah, maybe a brand new site that's like just getting going would be more open in the conversation to it. Most established brands, probably not even on my radar unless there's maybe a local component going on. But I like that you were kind of shifting into content and you weren't mentioning anything really about more of like the general relevancy, but you're talking more about kind of the net new, like what the contribution to the knowledge graph is.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–10:11
2
What is the current relevance of backlinks in SEO according to Dmitry Dragilev?
10:11–16:11
3
How can identifying weak spots in search results reveal easy‑to‑rank keywords?
16:11–21:12
4
Why is original insight more valuable than generic, consensus content?
21:12–25:30
5
How are large language models changing the way content should be created?
25:30–30:00
6
What metrics should SEOs track to measure content performance beyond backlinks?
30:00–36:09
7
How can marketers effectively leverage Reddit for SEO and LLM training?
36:09–36:55