Game plan for making sure your brand wins visibility across AI and agent search
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
6 min
1 speaker
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the SEO hierarchy of needs framework and why is it the first step?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Final
question is gonna be a game. So hypothetical here, you're the SEO director at a SaaS brand.
How do you assess which layer of the hierarchy your brand currently occupies?
What's your game plan to make sure that your brand wins visibility across AI and agent-led search?
I think the way to think about it is through a an SEO or organic search hierarchy of needs. Different companies will be at different levels on that that graph. If we think about Maslow's hierarchy, first we need air and and food before we can think about personal fulfillment and so on. And so I think the first step will be to audit what layer you're at. And then uh the plan comes from how to move to a higher layer. So like if you're not getting, let's say you don't have any content at all or you're not even getting indexed and so on like that, then don't worry about any sort of like um like having your your your content in a sort of QA format. Like that's a secondary thing to just having something at the door.
And so but similarly like let's e even for really sophisticated brands, like okay, hey, let's say you've um you've narrowed down your page style speed to a um really short time and you've um optimized these pages, well then you figure out okay hey well um what are the pages as that have the highest leverage or where are the most most influential gaps and so I think the framework is to think about where are you in that pyramid in that hierarchy and where it's what's the steps required to go to the next level.
Why should brands move beyond their own domain to target AI and agent‑led search?
But we're we're creating a lot of content in terms of best practices and so on. Uh we try and tailor it to those who are different needs. So um guides based on those who are beginners versus intermediate versus um really sophisticated SEO teams. And so I think uh different approaches are needed for each, but but um we can we can share playbooks and guides and so on uh to help with that.
Absolutely. I mean to your point earlier it's like Don't go to level three before you've completed level one. And so it's like you still have to follow that fundamental principles building upon it. I think like the additional piece that maybe I wouldn't throw into that, which just for myself, like my perspective has like broadened through some of these changes, is to be thinking. More about like my strategy within search is beyond the four walls of my own domain. And I think we're seeing more and more the need
What role does Reddit visibility play in a modern multi‑channel SEO strategy?
Where it's not enough. to have a perfectly optimized website, but you need to be thinking about like all the other placements online that you can also be present to have better momentum in some of these more AI led experiences. And I think more so than in the past, a successful SEO strategy has to look beyond just your domain and into other placements online as well.
Yeah, absolutely. Lots of different social channels and so on. One area in particular that we we help with is like um red visibility in Reddit, um, which is of course a interesting area. I think like there's been a lot of talk of that of late about oh hey, Reddit um is now suddenly like not ranked at all due to Google's that kind of like n equals 10 change versus n equals 100. That's a very interesting area as well. What we found, incidentally, is that Reddit visibility is still actually. John.
How can enterprises evaluate and prioritize different online placements for AI‑driven discovery?
I think most of the research has come from a single study. That seems a little bit questionable in terms of the results, but it's caused a huge backlash and a huge stock drop in Reddit and so on. And from a lot of research, it seems like there's that's relatively unsubstantiated.
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Chapters
6 chapters
1
What is the SEO hierarchy of needs framework and why is it the first step?
0:00–0:51
2
How do you assess which layer of the hierarchy your brand currently occupies?
0:51–2:05
3
Why should brands move beyond their own domain to target AI and agent‑led search?
2:05–3:02
4
What role does Reddit visibility play in a modern multi‑channel SEO strategy?
3:02–3:55
5
How can enterprises evaluate and prioritize different online placements for AI‑driven discovery?
3:55–4:57
6
What practical playbooks and guides does Telepathic offer for beginner to advanced SEO teams?
4:57–5:47