Game plan for navigating Google's helpful content updates
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core challenge of aligning teams around Google’s Helpful Content updates?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Last question, this one I'm actually gonna go off script, so I'm gonna throw an audible at you.
Game plan. You're the GM of an organization and you're needing to realign the organization of how they look at search and you're trying to broaden their perspective of it.
How can leaders get every stakeholder to view search through a user‑first lens?
What's your game plan to align all the stakeholders within your team into
how they should look at search? Think I would get everyone in a room. I would ask how they're currently using search and ask them to be real with themselves on if they're clicking into articles or if the LLM is sufficient enough for their needs in most cases. And hopefully the answers you get from that frame how to move forward. I think going back to um what we were talking about earlier. Let's start thinking like humans again and not like people trying to solve a puzzle. What do you want and how would you want to have this information communicated to you is going to be the answer in many cases for what to do next. If you're someone who who has TikTok and gets lost on it for four hours a day when you're trying when you should be going to sleep, like, then you know that you get information from TikTok in that way.
Why should organizations discard old SEO playbooks and focus on real user behavior?
Or if you're someone who only uses YouTube or for like movie reviews and breakdowns, like then you know you need to be on YouTube. And so I would say throw out the old playbook for the most part. You know, stuff still matters, technical SEO, all that what whatever, but this is a chance to start fresh and think about put the Customer front and center again.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they?
What practical steps help put the customer at the center of content strategy after the update?
Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R E V I S I B L E dot IO.
Love it. All right. So that wraps up this episode of the Voice of Search podcast. Thanks to Zach Ali from Finder for joining us. If you'd like to contact Zach, you can find a link to his LinkedIn profile in the show notes or go on over to his company's website at Finder.com.
How does the episode wrap up with key takeaways and next actions for listeners?
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Chapters
5 chapters
1
What is the core challenge of aligning teams around Google’s Helpful Content updates?
0:00–1:00
2
How can leaders get every stakeholder to view search through a user‑first lens?
1:00–1:52
3
Why should organizations discard old SEO playbooks and focus on real user behavior?
1:52–2:36
4
What practical steps help put the customer at the center of content strategy after the update?
2:36–3:55
5
How does the episode wrap up with key takeaways and next actions for listeners?
3:55–4:12