Game Plan To Fix A 40% Traffic Drop Following A Core Algorithm Update
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What triggers a 40% traffic drop after a core algorithm update?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
With that, it's gonna bring us around to the lightning round of the show. So next one is game plan. So you're an SEO director at an enterprise business and you experienced a 40% traffic drop from a core algorithm update. The traffic was relevant and it was more top-of-funnel terms, and you believe that it is something and you've already gone through the steps. You believe it's something more related to content quality slash relevancy. How would you respond to like the CMO of like the issue if it's like passing in the hallway, you just kind of get stopped and it's like, Hey, what's going on here?
Um, so first I tell them to call gray.company. Kidding. Um, so with that, yeah, I would just be really blunt of hey, we've seen the intent of our audience go this way. Our content has stayed here, right? That that's usually I'm assuming that you've been kind of stagnant in your content strategy, maybe, because that's what I would typically see at an enterprise business. And then honestly, I would try to set up a time to actually sit down and talk and show the data. So at enterprise companies, I think you were talking about earlier, it's for internal teams, there's a lot more responsibility to educate up. So it is putting that data, that report together that shows that shows that. And so that's where I was, like I say, start pulling in what are people talking about on Reddit?
What are the comments on YouTube videos from our videos or competitors or what have you? But yeah, uh I'm I'm a very transparent and to the point and blunt person. So I would probably just immediately say, hey, I think our content's moving in the wrong direction. That's what happened here. Or is it like, hey, our content's not very helpful. We need to add more. We're trying to keep the secret sauce or what have you, and there is none. And then ideally set up a meeting to go further into it and actually really present my case.
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I feel like you hit on two, like just to dog pile on that a little bit.
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